Creative Ads Using Oversized Objects

Posted on August 5, 2012 by Elie Chahine — 1 Comment ↓

1. Pepperidge Farm Soft Bread: Pole vault mat

Advertising School: Miami Ad School

2. Nike Football

Was that a BMW 7 series? Must be an expensive installation. (Advertising Agency: unknown)

3. Wrigley’s Orbit Ice Mints: Fresh Breath

The installations were an instant motive of interest for photographers, intriguing many tourists; becoming an attraction of their own. Following the success and attention generated, further installations are planned in various ski locations around Austria. (Advertising Agency: PKP BBDO, Vienna, Austria)

4. FedEx Kinko

Advertising agency: BBDO, New York, USA

5. Mondo Pasta: Boat

To get Mondo Pasta on everyone’s mind, Jung von Matt, advertising agency from Germany created a bigger than life promotion at the most frequented place in Hamburg: the harbor. Huge stickers of faces turned ships into permanent pasta slurpers. (Advertising Agency: Jung von Matt, Germany)

6. Bic Razor: Billboard

Advertising agency: unknown

7. Pantene Anti-Breakage Shampoo

Advertising Agency: Grey Canada, Toronto

8. Rodenstock Eyewear: Giant Banana Peel

A sculpture made by the Berlin artist Stefan von Essen which looks like a giant banana peel, was set in various shopping malls. Wearing bifocal glasses by Rodenstock you can’t overlook a slippery banana peel on the street. (Advertising Agency: Serviceplan, München/Hamburg, Germany)

9. Anti-smoking: Big Smoke

A car, crushed by a 7-foot cigarette, grabbed attention for National Non-Smoking Week and the British Columbia Lung Association. The car was placed at the Vancouver Art Gallery and used let people know that each year several thousand British Columbians die from smoking-related causes, while only a few hundred die in car accidents. (Credit: Smak, Vancouver)

10. Alliance Theatre: Pick

To promote the Alliance Theatre’s production of Cuttin’ Up, a play about the culture of the African-American barber shop, BBDO Agency created a guerilla campaign based on a classic icon that figures prominently in the play – the afro pick. (Advertising Agency: BBDO Atlanta, USA)

11. Terminix: Fries

Termites Eat 24 hours a day. (Advertising Agency: Publicis Dallas, USA)

12. Lego: Crane

As building companies in Chile don`t work on weekends, the guys at IDB-FCB decided to use the best located cranes on one most influential places of Santiago city as an ambient for Lego. The action consisted of hanging a giant fictitious Lego block from a crane. (Advertising Agency: IDB-FCB, Chile)

13. Woodland: Climbing Shoes

“Climbing Shoes” (Advertising Agency: unknown)

14. Tennis Masters Cup: Racket

The fastest server generate over 560 Newtons. Enough force to propel a human skywards. Experience the best tennis at the tennis masters cup 2006. (Agency: TBWA, Shanghai, China)

15. Rimmel Quick Dry Nail Polish: Fast

Advertising Agency: JWT London

16. Tibits Vegetarian Restaurant: Fork

Very, very fresh vegetarian food. (Advertising Agency: Wirz/BBDO Switzerland)

17. Nike Ball

Advertising Agency: unknown

18. McDonald’s: Massive McMuffin Breakfast

Massive McMuffin Breakfast. Now being served (Advertising Agency: DDB, New Zealand)

19. Dulcolax: Toilet paper

Dulcolax is a stimulant laxative. (Advertising Agency: Euro RSCG, Dusseldorf, Germany)

20. Siemens Mixer

Advertising Agency: unknown

21. Havaianas: Flower Beds

In an effort to push Havaianas’ floral-print flip-flops, flower-bed installations were planted in locations where they were sold. They also served to remind people of Havaianas’ unique aesthetic of color, design, and the brand’s connection to nature and the outdoors. (Advertising Agency: BBDO New York, USA)

22. Penline Stationary: Strong Tape

Advertising Agency: Euro RSCG, Kuala Lumpur, Malaysia

23. Gorge Grown Farmers Market

Advertising Agency: Owen Jones & Partners, Portland, OR, USA

24. Extremely Long Brush. Extremely Long Lashes

Advertising Agency: Saatchi & Saatchi Canada

25. Moserbaer: USB Truck

Mega storage capacity. (Advertising Agency: TBWA, Gurgaon, India)

26. McDonald’s: Pole

McDonald’s free coffee promotion. (Advertising Agency: Cossette West, Canada)

27. Zwilling Knives

To illustrate, that Zwilling produce very sharp knives, a giant mock-up was placed on top of street lamp posts to create an illusion that the knife can even slice through steel. (Advertising Agency: BATES MALAYSIA, MALAYSIA, Kuala Lumpur)