Apple surpasses Coca-Cola to become world’s most valuable brand!

Apple and Coca Cola

Apple has overtaken Coca-Cola as the new most valuable brand in the world, according to a new report from brand consulting firm Interbrand. The move puts an end to the beverage company’s 13-year reign as #1.

The firm calculates that the Apple brand is worth in upwards of $100 billion. And it says that its ‘ethos’ played a big factor in why the iPad-maker was able to beat out other tech companies like Google and Samsung…

From Interbrand’s report via The New York Times:

“Every so often, a company changes our lives, not just with its products, but also with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new #1—Apple. Few brands have enabled so many people to do so much so easily, which is why Apple has legions of adoring fans, as evidenced by the record-breaking launch of the iPhone 5c/5s. For revolutionizing the way we work, play, and communicate—and for mastering the ability to surprise and delight—Apple has set a high bar for aesthetics, simplicity, and ease of use that all other tech brands are now expected to match, and that Apple itself is expected to continually exceed. 

From our perspective, Apple’s internal brand strength has remained steady. CEO Tim Cook has assembled a solid team that is aligned around the Apple vision, which has allowed them to deliver against the promise time and time again. There’s been a lot of change at the top in the last 12 months, but the alignment of both hardware and software design under Jonathan Ive is a major step toward maintaining focus. A shrewd move, perhaps, given the stiffer than ever competition over the last 12 months.”

Google was named second most valuable brand, behind Apple. And Coca-Cola—which previously held the top spot for more than a decade—was bumped to third place, just ahead of IBM, with a valuation of $79.2 billion.

Although you wouldn’t know it by looking at its stock price, Apple is having a huge couple of months. It just introduced two new iPhones—of which it quickly sold 9 million units—and it’s set to unveil new iPads in October.

Foxconn starts hiring assembly-line workers for Apple’s next iPhone production

iphone 5 productionHon Hai Precision Industry aka Foxconn, which assembles iPhones and iPads for Apple and many other products on behalf of other vendors, has started hiring workers in preparation for Apple’s next iPhone, Bloomberg reported Monday.

A person familiar with the matter tells the publication that the world’s largest contract manufacturer has been recruiting workers for the past month at its plant in Zhengzhou, eastern China.

The report comes after a number of news organizations reported that Foxconn back in February imposed arecruitment freeze across almost all of its factories in China amid slowing iPhone production…

According to Bloomberg:

Foxconn recommenced hiring at Zhengzhou a month ago, with the facility currently employing about 250,000 to 300,000 people, Liu Kun, a spokesman for the Taipei-based company, said by phone today without saying how many employees were added. He declined to comment on products or clients.

The Wall Street Journal corroborated the Bloomberg report, adding Monday that aFoxconn has hired 10,000 workers a week since the end of March.

“We have been very busy recently as we will start mass-producing the new iPhone soon,” said a Zhengzhou-based executive who has direct knowledge of production plans.

Both reports point to Apple gearing up for production of the new iPhone, with the Journal expecting the the iPhone 5S production to begin in the second quarter of the year, possibly alongside a rumored budget model of the handset meant at improving Apple’s market standing in emerging markets.