Microsoft is tackling anonymous anti-Internet Explorer commenters head-on this week. The software maker launched the latest browser you loved to hate video today, showcasing the latest part of its attempts to keep Internet Explorer relevant. The video sets the stage for a comment war with an anonymous IE hater who leaves comments on articles, replies to Facebook posts, and sends tweets to the IE Twitter account.
It’s a comical account of real life comments that can be found across various sites, including “IE sucks” and “IE is only good for downloading other browsers.” Described as a comeback, the campaign shows that Microsoft “gets it” and is clearly aware of the feedback around Internet Explorer. The company has won praise for its recent attempts to adhere to web standards and push out solid releases for Windows 7 and Windows 8, but can’t shake off the perception and memories of Internet Explorer 6 — a product it’s trying hard to kill off.
The approach is fresh, but Microsoft faces some significant challenges against an increasingly popular Chrome browser and offerings from Mozilla and Apple, all of which offer varied and additional features. Internet Explorer is hovering at around 50 percent market share worldwide, so it’s certainly time that Microsoft attempted to reverse the bleed it has experienced over the past several years. But, will it work?