Samsung has already sent out invitations for a press event on March 14, where it will unveil the Galaxy S IV smartphone.
It seems though its plans for the announcement are much bigger.
Today Samsung invites all of its social network followers to join the Galaxy S IV premiere in New York. Everyone is invited on March 14, 7PM at Times Square.
The people there will be able the follow the UNPACKED announcement event via a livestream, which, we guess, will be hooked on to some of the big screens, lining the square.
They should also be able to “experience Samsung’s new flagship smartphone at Times Square”, whatever that means.
Samsung has suffered a blow in Japan where a Tokyo court ruled in favor of Apple over a patent lawsuit that it had brought against its rival for the use of data transmission technologies.