Liveblog: Apple announces new iPhone models

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Liveblog-Apple-announces-new-iPhone-models

  • Typing…
  • With that, we’re going to sign out for now and will have some hands-on pics, vids and impressions for you as soon as we can get them. Thanks for joining us today!
  • It’s Elvis Costello!
  • There’s an invited guests who has gone trhough great works to get here.
  • “We do really love music and celebrating great artists.”
  • “Before we close, we want to return to music.”
  • Tim is thanking the teams involved in the process.
  • Ad’s over. Loud applause!
  • They’re all talking on the 5C in all sorts of different settings.
  • It’s the 5C, with different people in different languages. Even Klingon!
  • Tim is summing up the products announced so far, and he’s ready to show off an ad.
  • “iOS 7 is the biggest change to iOS since the original iPhone.”
  • “These iPhones are packed with remarkable tech, but we’ve done it in a way that makes it matter to people, making things easier. We don’t just pack in feature after feature.”
  • Tim is back
  • By December 2013, it will be available in more than 100 countries.
  • NTT docomo will also get the iPhone in Japan for the first time.
  • The 5S and 5C will also be available on Sept 20th in stores.
  • The 5C will be available for pre-order on Sept 13th.
  • (The 8GB version of the 4S, that is.)
  • iPhone 4S will stay in the lineup for free.
  • 16GB $199, 32GB is $299 and 64GB is $399 on contract. cases are $49 each
  • Once again, it’s also environmentally friendly. “Others don’t talk about this, but we’re going to continue doing so because it’s important to us.”
  • Actually, he was just summing up iOS 7.
  • Phil’s back and now talking about iOS 7.
  • It’s never stored on Apple servers or backed up to iCloud. That’s great news.
  • Touch ID uses this to make sure it’s as accurate as possible.
  • It maps individual details that the eye can’t see.
  • The sapphire crystal acts as a lens; the sensor essentially takes a picture of your fingerprint and analyzes it.
  • Setting it up is easy, and can read multiple fingerprints.
  • Dan Riccio is talking about how the finger is a great replacement for the password.
  • “It’s what led us to create touch ID.”
  • “It’s not just rampant tech for tech’s sake. Every component and process has been considered and measured to make sure it’s truly useful and enhances the user experience.”
  • Now video time. Jony is back.
  • “Since it’s built in, you can make itunes purchases by using your finger to authenticate.”
  • “Touch ID has been built deeply into iOS 7.”
  • The sensor is built right into the home button!
  • The sensor is 170 microns thin, 500 ppi resolution, scans sub-epidermal skin layers and has 360-degree readability.
  • “It reads your fingerprint at an entirely new level.”
  • Touch ID is now official on the 5S!
  • Now Phil’s on to protection. Passcodes are the most popular way. “Unfortunately, some people find that too cumbersome and don’t set it up. About half of smartphone customers don’t set up a passcode on their device, and they really should.”
  • Phil is now showing a 28MP panoramic shot, and you can adjust exposure automatically as you go along.
  • Large amounts of laughter from the audience.
  • And the squirrel is back for another photo shoot! Apparently he’s back due to popular demand.
  • Phil just showed someone running in normal time and then it turned into a slo-mo as the man dived into a pool.
  • It’s capturing HD 720p video at 120 fps and you can go in and select which parts of hte video you want in normal speed, and which parts you want in slo-mo.
  • Slo-mo is supported as well; 120 fps.
  • You can keep multiple photos from that series of burst shots.
  • Thanks to A7, the phone analyzes all of the burst shots and presents which one it thinks will be your pick for best shot.”
  • “This is great for action shots and fidgeting kids.”
  • Burst mode if you hold down the shutter button, up to 10 frames per second, as long as you hold the button down.
  • It appears to be digital stabilization.
  • It also has auto image stabilization!
  • Phil is showing a current pic, where the skin tones don’t look right; the new pic from the 5S makes the skin tones look a lot more natural!
  • The flash solves the problem of clashing color temperatures. There are over 1,000 unique variations.
  • There’s a new flash called True Tone.
  • It also picks the sharpest of the series of photos.
  • It also does an autofocus matrix metering. “It’s DSR, double stuff.”
  • iOS 7 is designed to take advantage of the new camera. It automatically sets white balance, exposure level and creating a dynamic local tone map.
  • Bigger pixels make for a better picture, Phil says.
  • 15 percent larger active sensor area.
  • The new camera has a 5-element Apple designed lens with f/2.2 aperture.
  • “People love taking photos. We wanted to get smarter and better.”
  • Camera Time!
  • 10 hours LTE browsing, 40 hours music playback.
  • 10 hours 3G talk time, 250 hours standby.
  • What about battery life?
  • It uses the M7 chip and GPS to keep track of the activities you’re doing.
  • Nike is creating a new app called Nike+ Move.
  • They’re also adding a CoreMotion API which identifies user movement and optimizations based on contextual awareness.
  • It enables a new generation of health and fitness apps, Phil says.
  • There’s a new part called M7, that works alongside the A7. It’s a motion co-processor.
  • They’re off, and Phil is back. “I hope you’re blown away. I am.”
  • “We were able to add four times the detail to this dragon.”
  • There’s a new boss that eats the old boss for lunch.
  • The gameplay is absolutely gorgeous.
  • And lens flares “that would make JJ Abrams proud.”
  • You can now combine advanced rendering effects like DoF, blur and full screen vignettes.
  • “Converting games to 64-bit is usually a painful process, but with Apple it took 2 hours.”
  • They’re demoing how fast you can transition from one world to another.
  • There are up to 8 worlds. You play two characters.
  • Each of these areas is as big or bigger than the entire first game.
  • Epic is announcing Infinity Blade 3, the conclusion to the trilogy.
  • “I can hardly believe it’s been 3 years since we introduced Infinity Blade.”
  • Epic Games Co-Founder Donald Mustard is coming on stage
  • “This will enable breakthroughs in performance for graphics-intensive games.”
  • 56 times as fast as the original iPhone.
  • It will have Xcode support, and it’s backwards-compatible. 32 and 64-bit.
  • it’ll have a native 64-bit kernel, libraries, and drivers.
  • Twice as many transistors for roughly the same size as the A6.
  • The A7 is a modern instruction set, with 2x general purpose registers, 2x floating point registers, over 1 billion transistors and 100 square mm die size.
  • It contains the A7 chip! A 64-bit chip.
  • “The iPhone 5S is a huge leap forward in mobile computing performance.”
  • Three colors. Black, gold and silver.
  • “It’s the most forward-thinking phone we’ve ever created.”
  • Now we’re on to the second iPhone. the iPhone 5S!
  • It definitely appears that iOS 7 is meant to complement the colors on the 5C.
  • Craig is now on the video, showing off the graphics, battery life and FaceTime.
  • It offers a dense feel you wouldn’t expect from a plastic product, Jony says.
  • They then insert the rear plate and the assembly goes through multiple processes, like a hard coat that adds a glossy look.
  • The video si now showing the inside. A single piece of polycarbonate, into which they install a reinforced steel frame.
  • “We took the same care with how the 5C feels in your hand.”
  • The surface is continous and seamless.
  • “iPhone 5C is beautifully, unapologetically plastic.”
  • We believe the iPhone is an experience.”
  • “It’s simpler, more essential, more capable and more colorful.”
  • “We believe the iPhone is an experience.”
  • Now on to a video starring Sir Jony Ive.
  • Arsenic-free, mercury-free, and Android-free. Huge laughter at that one!
  • It also hits the checkmarks on the environmental checklist.
  • The new cases are $29 each.
  • Blue, white, pink, yellow and green. 16 GB is $99, 32GB is $199.
  • It also supports more LTE bands than any other smartphone in the world. dual-band Wifi abgn, and BT 4.0.
  • New Facetime HD camera that’s even better in low0light… 1.9-micron pixel size, BSI and FaceTime audio.
  • 8MP iSight camera, BSI, hybrid IR filter and 5-element lens.
  • 4-inch retina display, integrated touch, Full sRGB, widescreen video are among the specs.
  • Made with hard-coated polycarbonate. “Inside it’s built with a new construction method that uses a reinforced steel structure.”
  • There’s a cool line of custom cases for the 5C. They’ve designed areas around the cameras and flash.
  • This is iPhone 5C, and it’s really stunning. It delivers color through every detail. The entire back and sides are made from a single part. The front is one multitouch surface.
  • An incredible all new design that’s more fun and colorful.
  • “A few of you may have seen some shots on the web. And that’s cool!”
  • iPhone 5C!
  • THere are two new designs!
  • “The business has become so large, so this year we’re going to replace the iPHone 5.”
  • “In the past, we’ve lowered the price of the current iPHone, making it accessible to more people. This year, we’re not going to do that.”
  • “iPhone 5 helped take our iphone business to an entirely different level.”
  • He’s talking about iPhone 5, which was instantly the most loved iPhone ever — and the best selling.
  • “A couple of you may have been expecting this.”
  • Now onto iPhone.
  • For any new iPad or new iPhone or 5th-gen iPod Touch.
  • “iOS 7 will present you with a screen that lets you download these apps.”
  • Free on all new iOS devices.
  • “Today we’re announcing that we’re making all five of these apps free.”
  • “We think that iWork has a keen advantage for productivity, and iPhoto and iMovie are great for creativity.” No other platform has apps like these, he says.
  • iMovie lets you make full HD movies from your iPhone or iPad.
  • Apps like iPhoto, which brings photo editing to the next level.
  • “Keynote is the most powerful presentation program ever made.”
  • Now onto iWork.
  • Craig’s off and now Tim is back on stage.
  • iphone 4+, ipad 2+, ipad mini, and 5th-gen ipod touch will all get i.
  • iOS 7 will be free starting Sep 18th.
  • “Downloading iOS 7 is like getting an all new phone that you already know how to use.”
  • Craig’s definitely doing a lot of jokes at his own expense; there was a todo app for buying shampoo and conditioner earlier.
  • In iOS 7, there’s also a new music experience, with iTunes Radio.
  • “What’s really awesome is that on the retina display you can make out different parts of your collection and you can pick out one particular photo and bring it forward.”
  • You can also look at the full year view.
  • An entire vacation automatically pulled together into one group.
  • Now onto Photos. You can group your photos by moments, based on time and location when they were taken.
  • Lots of techno ringtones. “You may miss a call because you’re dancing!”
  • New ringtones as well!
  • You’ll also be able to choose a male voice for Siri.
  • Siri is also improved. “What’s Lady Gaga saying?” Siri shows some of the latest tweets.
  • Search is also more convenient; just pull down from any panel on the home screen.
  • Notification Center can be brought up from the lock screen as well as a swipe down from the top.
  • Swipe up from the bottom to bring up Command Center.
  • Many of this we’ve seen before. He’s showing off the parallax effect on the wallpaper now.
  • “Virtually overnight hundreds of people will download iOS 7. It starts with the lock screen.”
  • “It was just 3 months ago at WWDC that we unveiled iOS 7.”
  • Craig Federighi is up now to talk about iOS 7.
  • “iOS will quickly become the world’s most popular operating system.”
  • “Next month we will ship the 700 millionth iOS device.”
  • But right now he’s going to talk the US specifically.
  • “We’re expanding our footprint outside the US.”
  • Huge applause at the end of that video.
  • Lady Gaga opened the festival, and now we’re seeing some of her performance.
  • Now everyone is rushing into the venue. Reminds us rushing into the Town Hall just about 10 minutes ago, actually.
  • And now to the fans waiting outside, who are dressed up in all sorts of costumes.
  • They prepared a video for it.
  • You can enjoy them on your iPhone or iPad, or even Mac or PC.
  • Many of the concerts are also available on demand.
  • As you can imagine, demand has been off the charts. 20 million people applied for tickets!
  • Tim is talking about the iTunes festival, which is in its 5th year.
  • “Thank you very much for joining us. A special welcome goes out to those joining us in Beijing and Tokyo who are joining us today.”
  • Huge thunderous applause.
  • And Tim Cook has just entered the building!
  • 5 minutes left!
  • Doors are open!
  • That’s a look at the second holding stage — a packed house awaits. Doors should be opening up within five minutes or so.
  • 20 minutes folks!
  • 30 minutes Left! Are you ready?!
  • Apple Store currently offline.
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