While the iPhone 5c has failed to live up to internal expectations set by Apple, the smartphone certainly hasn’t been moving off the shelves as badly as some people might think. According to an AppleInsider report by Daniel Eran Dilger, the mid-tier handset actually outsold every BlackBerry, Windows Phone and flagship Android device in the United States during the winter quarter. Take a look…
The report cites multiple sources in claiming that iPhone 5c sales were roughly 12.8 million during the three-month period, more than double the sales of some key smartphone competitors:
That means iPhone 5c sold twice as many units as all Blackberry smartphone sales combined (6 million), more than all of Nokia’s Windows Phone smartphone sales in the winter quarter (8.2 million), and in fact, all of Microsoft’s Windows Phones sold globally in the winter quarter (slightly more than 8.2 million, as Nokia makes 90 percent of the world’s Windows Phones). Even Samsung’s flagship Galaxy S4 reportedly sold just 9 million units in the winter quarter. If you do the math, that’s less than 12.8 million.
It is worth noting that the iPhone 5c was the second most popular smartphone on only half of the top four carriers — AT&T and Sprint — in the United States. The high-end Samsung Galaxy S4 nabbed second place on Verizon and T-Mobile during the same time period. But the sales numbers outlined above prove that the iPhone 5c — a so-called “flop” — is a legitimate candidate on the list of best-selling smartphones.
A major reason why critics have been pouncing on the iPhone 5c is because it is overshadowed by the more successful iPhone 5s in sales. But as Dilger notes, it is hard to believe that Apple is upset that consumers are opting to purchase a smartphone that retails for double the price with a two-year contract. He goes as far to blame Android as part of the problem.
Note that Apple isn’t just asking for more money; consumers are readily paying twice as much to buy iPhones. That’s indicative of a failure on the part of Android. Either the entire world has been fooled, or Android is simply not as desirable as its proponents claim.
Kantar reported in December that almost half of iPhone 5c buyers were switching from competitors, namely Android-based smartphone makers like Samsung and LG. That contrasts sharply with iPhone 5s buyers, 80 percent of which upgraded from a previous iPhone model. The highest demand for the iPhone 5c comes from lower income households, with 42% of owners earning less than $49,000 per year.
Apple most recently launched an 8GB version of the iPhone 5c in Australia, China, France, Germany and the United Kingdom, perhaps further propagating myths that sales of the budget handset have been less than desirable. But as we now know it, the iPhone 5c has actually been one of Apple’s most successful products in the last year and quietly positioned itself as the world’s second most popular smartphone.