Audiences maintained their affair with The Hobbit in the first weekend of 2015 even as they began a dalliance with The Woman In Black 2,which landed in fourth for the weekend. Disney’s Into The Woods and Universal’s Unbroken, meanwhile, traded places in the Top 3 from last weekend. Woods grossed an estimated $19.1M Friday to Sunday vs. Unbroken‘s $18.358M estimated weekend take.
Overall, the box office has grossed an estimated $208.233M New Year’s Day throughSunday, a 5.5% increase from 2014’s first four-day total of $197.444M, according to Rentrak Theatrical. The Top 10 features totaled $127.256M Friday to Sunday, down 28.7% from last weekend’s $178.521M, but up 7% from last year’s Top 10 of $118.936M, which included Frozen and The Hobbit: The Desolation of Smaug. The weekend’s total box office cume came in at $153M, an 8.4% increase from the same period last year, according to Rentrak’s Paul Dergarabedian.
Warner Bros’ The Hobbit: The Battle Of The Five Armies is estimated to have grossed $21.9M Friday to Sunday in 3,875 theaters, a 46% decline from the previous weekend’s 3-day $41.4M gross. That is lower than the third frame of Smaug, which came in at just over $29M and The Hobbit: An Unexpected Journey‘s $31.9M. Still,Five Armies first January frame outperformed Smaug‘s $15.675M gross during the same period last year as well as An Unexpected Journey‘s $17.5M two years prior. Both Smaug and An Unexpected Journey opened earlier in December than Five Armies, which moved its release forward to capitalize on when the Christmas holiday fell on the calendar.
The Five Armies’ has now been atop the box office for three weeks, aligning the title with the previous five Lord Of The Rings and Hobbit titles which all landed number one in the box office for three weeks or more.
Relativity’s The Woman In Black 2: Angel Of Death grossed an estimated $15.14MFSS, beating the distributor’s initial estimates of $9-$11M, and ended up in fourth overall. Not bad for a $1M acquisition. It came on strong Friday with a $7.75M gross (including $1.5M from Thursday evening sneak screenings) and rounded outSaturday with a $4.93M daily gross (-36%).
“This first weekend in January has proven to be a solid core weekend for [thrillers],” said Kyle Davies, Relativity’s President Worldwide Distribution. “In terms of geography, it played broadly in large cities and small towns with strong Hispanic and African American representation. It skewed younger and female.”
Exit polls showed The Woman In Black 2‘s crowd was 53% female and 65% 25 and under. Caucasians made up 38% of the weekend’s crowd, with 25% being African American and 24% Hispanic.