Instagram and its suite of apps have gotten an icon refresh. Instead of the blue square we’ve all come to know, the Instagram logo is now bright, colorful, and embraces the flat design trend.
The same look applies to its Hyperlapse, Boomerang, and Layout apps as well, tying all four apps together.
Inside the Instagram app, things are the total opposite: There are small UI changes, such as a white top bar and black selected icons instead of blue. The company says it’s designed to make the layout more simple, so you can focus primarily on the images being shared.
The rainbow-themed icons are supposed to represent Instagram’s diverse community, which it says brings all sorts of life and color to the platform.
This is the first logo redesign since Instagram first emerged five years ago. The blue also separates it from its parent company Facebook, which bought Instagram back in 2012 for $1 billion.