Apple releases new iPhone 5s ad “Dreams” showcasing uses in medicine, firefighting and more!

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We don’t talk a whole lot about the business applications for smartphones here because they are typically so far detached from the consumer experience it makes no sense to get too deep with such things.

Apple has taken a similar approach to the marketing of its products, and by most measures, it has been successful. The TV and video ads in particular tend to zoom in on one thing drive home that point, and that is what Apple’s latest ad does here.

The strengths being extoled here are familiar, it shows off some of the many different apps that make the iPhone 5s such a powerful tool, but not just for the individual consumer per se. This brings the familiar individual user experience to a level that has applications across a wide spectrum of business as well.

Much of the penetration Apple has been able to make into business has been through executives seeking to bring that simple user experience to their enterprise. While the effort has found some measure of success, Apple knows there is more that needs to be done to be more productive on that front (hence the partnership with IBM). Expect to see more of this as Apple solidifies its partnership with IBM and branches out to get its hooks into business in other ways.

Android topped iOS in global usage for the first time ever!

We all know Android’s market share crushes every other mobile platform out there in terms of shipment volume, but Android’s share of mobile usage as recorded by various networks around the world has always lagged Apple’s iOS platform… until now.

Just as we noted would be the case, Net Applications shows that Android’s share of global smartphone and tablet usage has narrowly topped worldwide combined usage of iPhones and iPad tablets. This marks the first time in the platform’s history that it finds itself at the top of the mobile pile.

Net Applications measure global mobile usage, which it refers to as market share, by monitoring traffic across its massive global network.


In the month of July, the firm shows that Android’s usage share jumped to 44.62% from 43.75% in June. As Android was gaining almost a point, iOS’s share of global mobile usage dipped to 44.19% in July from 45.61% in June. The slight loss was enough to move Apple to the No. 2 slot for the first time since Android’s debut, though things could certainly change quickly with the company’s expected iPhone 6 launch just over one month away.

Meanwhile, Windows Phone enjoyed a nice boost to 2.49% in July from 1.99% in June, and BlackBerry still isn’t big enough to be counted.

Nokia’s Lumia 925 ads take jabs at iPhone 3GS’s low-light performance?!


Apple’s iPhone 5 is far superior to the iPhone 4S/4 in terms of the camera performance in low-light conditions. The industry hasn’t stood still either and has been inching forward since last September’s iPhone 5 debut. Specifically, Nokia’s high-end Lumia smartphones have emerged as the mobile imaging devices to beat.

Its culture rooted in mobile imaging, Nokia felt compelled to challenge Apple’s iPhone with a series of Lumia ads that criticize the Apple handset’s relatively poor low-light performance compared to the Lumia PureView range.

It started with a rather bizarre ice-breaker ‘Zombie’ ad which set the overall tone two months ago. Then came Nokia’s take on Apple’s ‘Photos Every Day’ ad and now two more commercials have arrived to proclaim the Lumias the king of low-light mobile imaging…

Both ads feature friends having a wild time partying and taking random snaps at night.

The following day dudes are having a hard time remembering the last night. No problemo, as one of them pulls out a phone that looks a lot like Apple’s device to check out the snaps. Predictably, they can’t discern a thing until the other guy checks out the party images on his Lumia.

This just came in today.

Another one from a week ago.

That generic handset looks like the iPhone 3GS, no?

I’m speechless.

Don’t get me wrong – I love tongue-in-cheek advertising as much as the next guy – but seriously, whoever did these spots should be fired. I can’t understand how on Earth these commercials are supposed to persuade an average viewer to get up from their couch and buy a brand spanking new Lumia 925.

Needless to say, Nokia is quick to highlight the Lumia 925′s Carl Zeiss Optics, the Optical Image Stabilization feature (wait, what?) and the overall camera performance allowing you to “capture your night like no other smartphone”.

Regardless of where your heart lies, Nokia’s claim isn’t far from the truth.

The Lumia 925 comes outfitted with an 8.7-megapixel PureView camera with a true 1.3-inch 16:9 sensor and f/2.0 aperture, auto focus, a dedicated two-stage capture key, 4x digital zoom, dual-LED flash and more.

As you know, Apple is expected to unveil the iPhone 5S at a media event due September 10.

Gold iPhone


Featuring the iPhone 5′s two-tone design, the handset is said to bring advancements in the camera department, especially in terms of low-light performance improvements attributed to a tweaked camera design, the rumored inclusion of dual-LED flash, super slow-motion video capture at 120 frames per second and a larger aperture to let more light in.

The rumor-mill is still undecided as to whether Apple will give the iPhone 5S a twelve-megapixel camera or borrow the iPhone 5′s eight-megapixel sensor.

iPhone 5S and 5C said to be launching in Japan on September 20

To me, Nokia has always been about build quality, design and mobile imaging. If the new Lumia lineup is anything to go by, Nokia’s unique selling points have hardly changed.

As for these commercials, I’m very much puzzled that Nokia isn’t pitting its latest 41-megapixel Lumia 1020 against the iPhone.

Nokia puts out first TV ad for the new Lumia 928

Nokia spent a lot of time releasing teaser videos for the Lumia 928 and then without much fanfare announced the phone itself (even the Asha 501 got its own event). Anyway, the ad campaign continues with the first TV ad.

The ad focuses heavily on the camera features of the Verizon-bound flagship. The Nokia Lumia 928 is the first phone in a long while to pack a xenon flash.

It also has Optical Image Stabilization, Carl Zeiss lens and a laundry list of Lumia-exclusive features. There are also three HAAC microphones to record high-quality sound even in very loud environments.

Check out the ad to see them in action:

Here we go again: Samsung picks on Apple in new Galaxy S4 ad: Graduation Pool Party

As if it’s any surprise, South Korea-based Samsung has (again) resorted to its proven marketing tactics of trashing Apple’s iPhone in television advertising. A newly released commercial portrays the six-year-old smartphone as an outdated device, even by your parents’ standards.

Samsung obviously thinks the anti-Apple theme hasn’t run its course yet (one marketing whiz agrees). I’ll let you be the judge of that: check out the video after the break and meet us in comments…

The commercial is aptly titled ‘Grad Pool Party’ and depicts a grad who hosts a party. The video takes us through a few headline Galaxy S4 features like Air View and S Beam.

Confused oldsters then attempt to replicate Galaxy features on their iPhone to no avail.

“So some smartphones are smarter than other smartphone?”, muses the graybeard.

“Exactly,” responds a young, chic girl.

The rusty father comes to the realization how retrograde he must be.

“Well, what are we doing with these phones?”, he quips, holding up his iPhone.

The message rings home: the S4 is for young, hip people and the iPhone is for the less cool people like your parents.

Love the ad’s treading the fine line between being rude and elitist.

In the meantime, the latest comScore report shows the iPhone and iOS both gaining over Samsung and Google so perhaps good ol’ Sammy felt compelled to reaffirm in what ways the Galaxy out-innovates the iPhone.

Can’t wait for WSJ’s spin to Apple owning 40 percent of the U.S. market for smartphones…

Anyhow, did the ad strike you as funny?

Or maybe the scenes with stodgy old parents who carry iPhones came across as preposterous?

These ads may be working, but the greater question is how Samsung’s marketing folk still advertise Galaxies against iPhones? Some think that it’s a lack of confidence in your own flagship product. And by doing so, Samsung in turn inevitably paints Apple’s top-selling device as the phone to beat!