Apple releases new iPhone 5s ad “Dreams” showcasing uses in medicine, firefighting and more!

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We don’t talk a whole lot about the business applications for smartphones here because they are typically so far detached from the consumer experience it makes no sense to get too deep with such things.

Apple has taken a similar approach to the marketing of its products, and by most measures, it has been successful. The TV and video ads in particular tend to zoom in on one thing drive home that point, and that is what Apple’s latest ad does here.

The strengths being extoled here are familiar, it shows off some of the many different apps that make the iPhone 5s such a powerful tool, but not just for the individual consumer per se. This brings the familiar individual user experience to a level that has applications across a wide spectrum of business as well.

Much of the penetration Apple has been able to make into business has been through executives seeking to bring that simple user experience to their enterprise. While the effort has found some measure of success, Apple knows there is more that needs to be done to be more productive on that front (hence the partnership with IBM). Expect to see more of this as Apple solidifies its partnership with IBM and branches out to get its hooks into business in other ways.

Microsoft’s First Surface Tablet Ad Appears And Pricing Revealed!

Microsoft’s Surface launch is getting reach to happen, and it’s all coming together with a massive, massive advertising campaign.

Microsoft hasn’t had a year this pivotal in years, with Windows Phone 8, Windows 8, Windows RT and the Surface tablet range all shipping in 2012.

That’s a lot of new material, and it’s going to require a lot of advertising to convince the masses to pay attention to the company’s new products. The Surface will hit here in just a few days (10/26), and the device’s first ad has hit the Web.

Care to see it? It’s just below, and it definitely pays close attention to the Surface keyboard and kickstand. Let’s see your iPad / Android tablet do this song and dance.

UPDATE:

A slip-up at the Microsoft online store has finally lead to the unveiling of the Surface tablet’s pricing. Scheduled to hit store on October 26, the pricing of the Microsoft Surface starts from $500 without the cool Black Touch Cover with keyboard.

However, chances are that you’ll want the cool accessory, which basically transforms the Surface into a fully-fledged notebook replacement. In that case, you’ll need to shell out $600. Both prices apply for the 32GB version of the slate.

The 64GB variation is priced at $700 with the Black Touch Cover included. The Touch Cover is also available for purchase separately for $120 a pop and comes in red, black, white, blue or purple. There’s also the Type Cover retailing for $130, but that’s only available in black.

Unfortunately, the listing on the Microsoft online store isn’t available any longer.

With the Surface’s advertisements already showing on TV and all over the Internet, and rocking the same price as the iPad 3 (32GB), Microsoft’s slate is ready for a fight in the upcoming holiday season.