Apple releases new iPhone 5 ad, highlights the camera on the phone

Apple has posted a new commercial on its website and on its YouTube channel, and it’s one of the better ones I’ve seen in recent memory. The video — entitled Photos Every Day — is a montage of the many ways that people use their iPhone’s to take photos in everyday situations. The commercial ends by saying: “Everyday, more photos are taken with the iPhone than any other camera.”

Unlike Samsung, whose ads have now stopped making sense entirely, the new iPhone ad shows people actually using the phone. You can see people taking photos with the device in every day conditions, editing them on the phone and then sharing them.

The new ad brings back the class and charm of old Apple ads with the use of endearing and relatable scenarios and plays to the tune of a soft and beautiful piano piece. The ad ends with telling you that more photos are taken with the iPhone than any other camera, likely quoting the Flickr statistics that clearly show the iPhone as the top camera on the website (which includes other mobile phones and dedicated cameras).

The new ad is a clear improvement over some of Apple’s recent ads and light years ahead of what everyone else is doing (except for Google, who seems to be the only other technology company who knows how to do ads anymore). Hopefully, they’ll be releasing more of these soon.


Apple releases peppy new ‘Alive’ and ‘Together’ TV ad spots for iPad and iPad mini

Apple has released two energetic new commercials for the iPad showing off a few of the 300,000+ apps designed for its tablet lineup.

The first spot, “Alive”, runs through the adjectives “loud”, “deep” and “alive” to highlight interactive apps like GarageBand, TED and iMovie.

The second ad, “Together”, features the adjectives “wild”, “bright” and “together”.

The campaign works to make the point that the iPad is useful for creative and engaging activities, rather than just passive consumption of content. While the original iPad faced early criticism that it was better suited for consumers than creators, the breadth of apps in the App Store, including Apple’s own titles, like iMovie and GarageBand, have served to dispel the myth.

Apple announced in January that it had sold 22.9 million iPads last quarter. Its dominance in the tablet arena has diminished some, however, as competitors have caught up with their own offerings. Industry estimates for the fourth quarter of 2012 suggest that the company has held onto over 40 percent market share.