Here’s the All New Apple TV with TvOS, App Store, Games, Siri and a New Touch Remote!

“TV plays a huge role in our lives and occupies an important place in our homes where we gather,” said Apple CEO Tim Cook at today’s media event in San Francisco as he unveiled a fourth-generation Apple TV set-top box. “We believe the future of television is apps,” Cook said.

Over sixty percent of pay TV content is consumed through Apple devices, in apps, he added. The fourth-generation Apple TV, as you might have suspected, has a powerful hardware and runs a modern operating system which delivers a brand new user experience. And of course, it has an App Store of its own and Apple readily provides an official software development kit for its developers to create apps for it.

Welcome to the future of television.

Apple’s chief of iTunes, content and Internet software, Eddy Cue, showed off the Apple TV’s new remote which has a few physical button, a glass touch surface area and built-in mic for voice control and navigation via Siri. Yes, there are also sensors for Wii-like motion control.

The new remote

The physical buttons on the new remote include dedicated Menu and Home buttons, the Play/Pause button and the volume up and down buttons. A new universal search option allows Siri to search content across iTunes, Netflix, Hulu, HBO and Showtime, with more services coming at a later stage.

In addition to using Siri to search content and to “show you some action movies, just the ones with Sean Connery”, you can also ask her “What did she say?” as you’re watching a movie and she will rewind the movie back fifteen seconds.

As for the remote’s touch surface area, it’s really sensitive and precise. An on-stage demo showed quick menu navigation with just little finger movement on the touch area.

Apps and games

Apple Music is also part of the new software and there is of course the App Store storefront application available for browsing and downloading third-party apps and games like you would on your iPhone, iPod touch or iPad.

Apple has pretty much redesigned all its stock apps for the new Apple TV.

Apple hopes apps will do the same thing to television what iPhone and iPad apps have done for mobile.

tvOS and the SDK

The new Apple TV runs a new operating system called tvOS and the official SDK supports the creation of apps that use features like Metal, Game Center, CloudKit, UIKit and more. Some of the third-party software coming to the Apple TV include apps like Airbnb and Gilt as well as games like Harmonix’s Rock Band and more.

What to expect from Apple’s Event this Wednesday?

Apple executives will take the stage in San Francisco on Wednesday for a special media briefing, during which we expect them to announce next-generation iPhones, a refreshed Apple TV, and provide updates on iOS 9 and OS X 10.11 El Capitan. Here’s a breakdown of everything you need to know.

iPhone 6s and 6s Plus

Wednesday’s event is likely to bring the debut of the”iPhone 6s” and “6s Plus”, mid-cycle updates to make what is now Apple’s flagship product faster and more useful.

The primary upgrades will come internally, with a new “A9” processor and an increase in base RAM from 1 gigabyte to 2 gigabytes on tap. Capacity is unlikely to change, however, starting at 16 gigabytes and topping out at 128 gigabytes.

The camera systems are also likely to get a makeover, bumping the shooters to 12 megapixels around back and 5 megapixels up front. That larger rear component might add a new white subpixel — helping with low-light performance — while some rumors have suggested that the selfie cam could gain its own flash and the ability to capture slow-motion video at 60 frames per second.

Speaking of new features, many believe that Force Touch will make the leap from the Apple Watch to the iPhone 6s-series. There’s no word on how it will be used, but Apple would almost certainly take advantage of the added “depth” to clean up some user interface cruft.
Externally, the new handsets may be marginally thicker than the current versions, but consumers shouldn’t notice the difference. One change they will notice is a new rose gold color option to match the Apple Watch, though it’s unknown if rose gold will replace or augment the current champagne gold hue.

Given previous product timelines, it’s likely that the new iPhone 6s series will find its way into the hands of consumers for a Friday, Sept. 18 launch date.

Apple TV 4

Apple TV’s existing gaming capabilities are limited to AirPlay streams of iOS games.

The first Apple TV hardware change in more than 3 years is reportedly centered around improving the puck’s gaming credentials, a bid to bring iOS’s casual gaming dominance to the living room. To that end, the upgraded set-top box is thought to pack an all-new remote control with a built-in microphone and touchpad, alongside possible support for third-party, Xbox-like gamepads.

An App Store would accompany revised internals, bumping the built-in processor at or near the iPad Air 2’s A8X with internal storage that would likely eclipse the current model’s 8 gigabytes of space. Support for 4K video output might also appear, though rumors surrounding that feature have been sparse.

In terms of media content, Apple is unlikely to showcase its long-rumored web television service on Wednesday as numerous reports have painted talks with networks and content owners as ongoing and somewhat contentious. The company may introduce a revamped content discovery interface, however — one based on Siri which allows users to search for titles across every service available on the Apple TV.

The hardware upgrades are thought to have driven a cost increase, bumping the price of an Apple TV from its current $69 to as high as $149.

iOS 9 & OS X 10.11 El Capitan

Apple’s next-generation mobile and desktop operating systems were announced at WWDC this summer, and the company is likely to announce details of final availability on Wednesday. Both will be free upgrades for existing users.

iOS 9 is a major update, bringing proper multitasking to the iPad alongside transit directions in Apple Maps and an all-new, Flipboard-style News app. Other headline features include expanded search functions and new Siri commands that complement more proactive notifications and suggestions.

Efficiency improvements will bring better battery life to iOS devices, and smaller, scheduled upgrades will make it easier for users to keep their devices up to date.

OS X El Capitan is somewhat more restrained, focusing on refinements to OS X’s user experience and improving performance across Apple’s range of desktop and notebook computers. Front and center is a change from Helvetica to Apple’s in-house San Francisco typeface for the user interface, while several built-in apps have been upgraded.

Spotlight has an expansive new list of data resources, for instance, and Safari adds pinned sites for the first time. Mail gains a new two-up fullscreen view, while new window management features will allow users to easily snap apps to different portions of the display.

Given Apple’s past launch strategies, it’s likely that iOS 9 will launch to the public on Wednesday, Sept. 16. The debut of El Capitan is less clear — in recent years, Apple has launched OS X upgrades in October.

iPad Pro

Industry insiders are split as to whether or not Apple will unveil the so-called “iPad Pro” at this week’s event. Apple traditionally holds an iPad-centric event in October, which would seem a more likely venue for the new jumbo tablet.

If Apple does show off its new device on Wednesday, it is likely to sport a Retina display that extends over 12 inches on the diagonal alongside additional speakers, all in a chassis more svelte than the current iPad Air 2. A pressure-sensitive stylus would allow for more precise input for professional users.

Others

It’s not clear what Apple will do with the iPhone 5c, but the debut of a so-called “iPhone 6c” at Wednesday’s event seems unlikely. Very few details of the device have leaked in the run-up to the briefing, and some Apple watchers have gone as far as to note that evidence of such a device has disappeared from the supply chain.

The story is much the same with an “iPad Air 3,” though that device will almost certainly see an update later this year.

The “iPad mini 4” could bow on Wednesday, but it might also be held until the later iPad event and announced alongside the iPad Air 3 and iPad Pro. When it does see the light of day, the new mini is rumored to be essentially a shrunken version of the Air 2.

How to Watch

Apple will stream the event live to iPhone, iPad, iPod touch, Mac, and second- and third-gen Apple TV units on Wednesday starting at 10 a.m. Pacific (8:00 PM Beirut Time). For the first time in years, Windows users will be able to join in, provided they are running Microsoft Edge on Windows 10.

Of course, we’ll be covering the Event on Wednesday, so keep an eye on ElieChahine.com!

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