Reluctant to sit by the sideline, while Samsung is making home-runs with the Galaxy S4, Apple has launched a new ad campaign, highlighting the iPhone 5′s key differentiating features.
This time, Apple has chosen to make a dedicated web page rather than launching a new TV ad. That’s probably due to the fact that it wouldn’t be able to fit all the information in just 30 seconds.
But before bragging about its iPhone 5, Apple points out that it has won eight consecutive J.D. Power and Associates awards for customer satisfaction. Next, the marketing team from Cupertino goes on to saying that “has been meticulously considered and refined”
The Retina display is next on the feature list.
“Only iPhone has the Retina display.”
If Retina means a specific screen pixel density, we agree. Latest droids have higher pixel density than the iPhone’s Retina, so in a way… the iPhone 5 is the last of the flagships to have that low pixel density.
The Retina display on iPhone ushered in the era of super-high-resolution displays. Its pixel density is so high, your eye can’t distinguish individual pixels. The images and words are amazingly vivid and crisp. Everything just looks so real. In fact, once you see a Retina display, you’re never satisfied with anything less. Yet it remains a feature found only on iPhone and other Apple products.
The rest of the stuff Apple touts as best-in-class are the performance of Apple A6 chip, the iPhone 5 battery efficiency, the widespread LTE support, the user-friendliness of iOS 6 and Safari, as well as the iPhone 5′s spectacular camera. Mind you, most of these self-pats on the back are well deserved.
Apple joins HTC in attacking Samsung after the Koreans unveiled the Galaxy S4. Unlike HTC however, Apple’s approach is more positive and dare I say, mature.
The Galaxy S4 is due to hit stores by the end of April, so we’ll see if it’ll sell like hot cake, justifying the anxiety of its rivals.
See it All Here.
Elie Chahine 