Google is losing ground as rival Search Engines grow!

Google Doodle

Soon, we might “Bing” for information rather than Google it. The latter’s dominance of the search engine market is being reduced, with its share of the market falling the most since 2009.

Much of the traffic is being taken from Yahoo, which has seen its highest share for five years, according to new data from StatCounter. But Bing is still bigger than Yahoo, with 12.5% of searches.

Google-Search-3.0-for-iOS-app-icon-smallGoogle still has a huge dominance of the market, with 77.3% of searches in November. But that fell to 75.2% in December, its lowest since StatCounter started tracking search statistics in July 2008.

Much of that drop was driven by Yahoo’s new partnership with Mozilla, StatCounter said. In November Mozilla said that it would use Yahoo as the default search in its browser rather than Google.

“The move by Mozilla has had a definite impact on US search,” commented Aodhan Cullen, CEO, StatCounter. “The question now is whether Firefox users switch back to Google.”

Firefox users represented just over 12% of internet usage in the US, according to Statcounter.

Who Was the Most Searched-For Celebrity in 2012?

She didn’t win any Academy Awards. Or any Grammys. Or any Emms. Or release any albums. Or – shockingly – star in any sex tapes.

But Kim Kardashian was still the most searched-for celebrity on Bing this year, reclaiming the top spot she also “earned” in 2010.

This year’s Top 10 starts with Kim and includes newcomers such as Rihanna, Selena Gomez, Nicki Minaj and Taylor Swift.

Bumped from 2011’s list? Jennifer Lopez, Britney Spears, Megan Fox, and Lady Gaga.

Read on for the complete Top 10, according to Bing Trends:

  1. Kim Kardashian
  2. Justin Bieber
  3. Miley Cyrus
  4. Rihanna
  5. Lindsay Lohan
  6. Katy Perry
  7. Selena Gomez
  8. Jennifer Aniston
  9. Nicki Minaj
  10. Taylor Swift