‘Furious 7′ Tops Box Office For Third Weekend, ‘Mall Cop 2′ Bags $24M+, ‘Unfriended’ In Third With $16M

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No new release could match the box office horsepower of reigning champ Furious 7 this weekend.

The latest installment in the Fast and the Furious franchise — which roared past the $1 billion threshold a few days ago — topped the box office for the third straight weekend with an estimated $29.1 million.

Unfriended

Furious 7 held off newcomers Paul Blart: Mall Cop 2 and Unfriended, which debuted with $24 million and $16 million, respectively. Monkey Kingdom debuted in seventh place with $4.7 million.

In limited release, two star-powered crime dramas floundered. The Jonah Hill-James Franco film True Story opened in 11th place with roughly $1.9 million, while the Tom Hardy-led Child 44 bowed in 17th place with $600,000, according to Box Office Mojo.

Here are the weekend estimates via Rentrak:

1. Furious 7 $29.1 million

2. Paul Blart: Mall Cop 2 $24 million

3. Unfriended $16 million

4. Home $10.3 million

5. The Longest Ride $6.9 million

6. Get Hard $4.8 million

7. Monkey Kingdom $4.7 million

8. Woman in Gold $4.6 million

9. The Divergent Series: Insurgent $4.2 million

10. Cinderella $3.9 million

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Box Office: ‘Furious 7′ Becomes Highest Grossing Sequel In ‘Fast & Furious’ Series In 10 Days!

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It took Fast & Furious 6fifteen weeks to final its domestic cume at $238.67M during the summer of 2013, and it will take Furious 7 just 10 days to unseat that film as the highest grossing title in the Fast & Furious franchise.  Universal sees Furious 7 clocking a second weekend of $60.6M at 4,022 raising the pic’s 10-day cume to $252.5M by end of today. That’s a 59% decline which is slightly better than the -64% that  Fast and Furious 6 registered in its second sesh.  Last night, Saturday tickets sales saw a 35% spike over Friday’s studio-reported $18.8M bringing the cume to $236.07M.  Furious 7‘s second weekend of $60.6 is the third best sophomore sesh for a film playing prior to summer, ranking behind the No. 2 frames of American Sniper ($64.6M) and Alice in Wonderland ($62.7M). Among the all-time best second weekends at the B.O., Furious 7 ranks 12th.

While Furious 7 and a number of studio pics were hogging up the top portion of the box office charts, arthouse distribs took advantage of the opportunity to serve older, smarter audiences by widening up some of their prestige pics. Hence, the expansions of Weinstein Co.’s Woman in GoldBleecker’ Street’s Danny Collins and A24’s Noah Baumbach film While We’re Young respectively took spots 7, 9 and 10 with the latter generating $1.3M from 242 playdates for a PTA of $5,598 (Brian Brooks will weigh in more about their success in his indie post).

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Large format and Imax accounted for 14% of Furious 7‘s second weekend, which has greatly rocketed it past its previous installment. When  Fast and Furious 6 was released in May 2013, it was only in a handful of Imax situations since Star Trek Into Darkness had the Vulcan grip on the majority of the large format brand’s theaters. Strong play for Furious 7 is coming out of the west and the south central region of the United States. Universal is already hearing from exhibs that repeat viewing is impacting ticket sales. Where’s the finish line for Furious 7 stateside? One non-Uni box office analyst who has run various projection models believes that Furious 7 could get as high as $375M at the domestic B.O.

In second, DreamWorks Animation’s Home from 20th Century Fox took in $19M, down just 30% in its third frame at 3,703 theaters for a running cume of $129.55M.  Total domestic cume for Home is currently pacing ahead of last year’s DWA champ How to Train Your Dragon 2 by 6%.

the longest ride

Below are the studio reported top 10 films for the weekend of April 10-12:

1).  Furious 7 (UNI), 4,022 theaters (+18)/ $18.8M Fri. / $25.3M Sat. (+35%)/ $16.4M Sun. (-35%) / 3-day cume: $60.6M (-59%)/ Total Cume: $252.5M/ Wk 2

2). Home (FOX/DW), 3,703 theaters (-98) / $5.5M Fri. / $8.1M Sat. (+45%)/ $5.3M Sun. (-34%) / 3-day cume: $19M (-30%) / Total cume: $129.6M / Wk 3

3).  The Longest Ride (FOX), 3,366 theaters / $5.5M Fri./$4.9M Sat. (-11%)/ $3.1M Sun. (-37%) /3-day cume: $13.5M / Wk 1

4). Get Hard (WB), 3,132 theaters (-80) / $2.6M Fri./ $3.6M Sat. (+37%)/ $2.3M Sun. (-35%) / 3-day cume: $8.6M (-34%) / Total cume: $71.2M / Wk 3

5). Cinderella (DIS), 3,025 theaters (-379) / $2.2M Fri. / $3M Sat. (+34%)/ $1.8M Sun. (-39%) / 3-day cume: $7.2M (-29%) / Total cume: $180.7M / Wk 5

6). Insurgent (LG), 3,118 theaters (-324) / $2.1M Fri. / $3M Sat. (+39%)/ $1.6M Sun. (-44%) / 3-day cume: $6.85M (-32%) / Total cume: $114.8M / Wk 4

7). Woman in Gold (TWC), 1,504 theaters (+1,246) / $1.8M Fri. /$2.3M Sat. (+31%)/ $1.6M Sun. (-30%) / 3-day cume: $5.85M (+180%)/ Total cume: $9.3M/ Wk 2

8). It Follows (RAD), 1,633 theaters (-22) /$634K Fri./  $844K Sat. (+33%)/ $549K Sun. (-35%) / 3-day cume: $2M (-19%)/ Total cume: $11.7M / Wk 5

9). Danny Collins (BST), 739 theaters (+656) / $465K Fri. / $683K Sat. (+47%)/ $450K Sun. (-34%) / 3-day cume: $1.6M (+361%)/ Total cume: $2.5M / Wk 4

10). While We’re Young (A24), 246 theaters (+212) / $396K Fri. /$567K Sat. (+43%)/ $397K Sun. (-30%) / 3-day cume: $1.37M (+181%) / Total cume: $2.35M / Wk 3

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Here’s why Celebrities Pictures are turning Blue on Facebook, Twitter & Instagram!

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A new high-fidelity streaming music service by Jay Z launches Monday. TIDAL was acquired by the rapper last month as part of a $56 million dollar deal with the Scandinavian platform Aspiro.

Full details of the service will be announced during a press conference on Monday. However, according to TIDAL’s website, it’s “the first music streaming service that combines the best High Fidelity sound quality, High Definition music videos and expertly Curated Editorial.”

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There are two paid subscription options: $19.99 a month for high-fidelity audio, and $9.99 for standard quality audio. TIDAL can be streamed on the web, and downloaded for iOS and Android devices.

Several artists have already thrown their support behind TIDAL, changing their Twitter icons and Facebook Profiles to light blue and tweeting the hashtag #TIDALForAll. Among them, Rihanna, Calvin Haris, Kanye West and Jack White’s Third Man Records.

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Box Office: ‘American Sniper’ Still no. 1 and Sets Super Bowl Record!

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Iraq War saga wins 3rd straight weekend with $31.8 million and routs “Project Almanac,” Kevin Costner’s “Black or White” and “The Loft”

“American Sniper” added best Super Bowl weekend ever to its list of box-office records Sunday, claiming its third consecutive weekend win with an estimated $31.8 million.

To do it, the Iraq War saga had to outscore “Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour,” which rung up $31.1 million for Disney in 2008.

The Clint Eastwood-directed drama starring Bradley Cooper has rewritten the record book since it began a box-office blitz on Jan. 16, one day after it earned six Oscar nominations, including Best Picture and Actor.

After posting the best wide opening ever for the Martin Luther King holiday weekend and the month of January, “Ameican Sniper” will have rolled up nearly $250 million domestically in 17 days. It’s already passed“Saving Private Ryan” as the highest-grossing war movie ever, and it will be the top-grossing R-rated movie of all time if it can pass the $370.7 million domestic total that Mel Gibson’s “Passion of the Christ” rung up in 2004.

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The weekend’s three wide openers all finished behind “Paddington,” the family comedy about the British bear from “Harry Potter” producer David Heyman. It was second with $8.7 million in its third week for the Weinstein Company.

The time-travel tale “Project Almanac” followed in third with a disappointing $8.5 million from 2,893 theaters in its debut for Paramount Pictures. “Black or White,” Kevin Costner‘s race relations drama, opened in fourth with $6.4 million from 1,823 theaters for Relativity Studios. And the R-rated thriller “The Loft” wound up tenth, taking in $2.8 million from 1,841 theaters for Open Road Films.

A special run of the hit HBO TV series “Game of Thrones” on 205 Imax theaters brought in an estimated $1.5 million. The giant screen version of the medieval fantasy averaged  $7,300 per-screen, behind the $8,805 that  “American Sniper” averaged on the remaining 165 Imax screens.

The overall box office was running roughly 20 percent ahead of last year’s Super Bowl weekend, when “Ride Along” won its third straight with $12 million. Overall, the domestic box office is running more than 9 percent aead of 2014, after “American Sniper” drove one of the better months of January ever.

Paramount was hoping for more from “Project Almanac,” which is about a group of teens who build a time machine. The young crowd was the target audience for the film, and around 63 percent of the crowd was under 25. The audience, which was 55 percent male, gave it “B” CinemaScore.

The film’s modest $12 million production budget will take some of the sting out of the soft debut for the studio, its Insurge Pictures and producers Michael Bay, Brad Fuller and Andrew Form.

Costner produced and starred in “Black or White,” the PG-13-rated drama about a lawyer battling for custody of his biracial grand-daughter. The best news from the first weekend for the film, which co-stars Octavia Spencer, might be the “A-” CinemaScore awarded it by audiences. That should help it in coming weeks, particularly with the older crowd that it played best with.

The audience was 64 percent female and 78 percent over the age of 25. Around 53 percent of the crowd was Caucasian and 30 percent African-American.

“The Loft,” Belgian director Erik Van Looy’s English-language remake of his Dutch thriller, had a rare zero rating on review aggregation site Rotten Tomatoes coming in and bombed. Karl Urban, James Marsden and Eric Stonestreet of TV’s “Modern Family” starred.

The Jennifer Lopez thriller “The Boy Next Door” was fifth with a $6 million second week for Universal Pictures. That’s a nearly 60 percent fall from its opening weekend but still puts its domestic total at nearly $25 million, not bad given its $4 million production budget.

The Kevin Hart-Josh Gad comedy “The Wedding Ringer” followed with $5.7 million and is up to $48 million after three weeks for Sony’s Screen Gems.

Things got a little better in the second week for “Strange Magic,” the animated musical produced by “Star Wars” creator George Lucas that tanked in its debut last weekend. It’s on pace to take in $3.4 million for the three days, a 38 percent drop that gives it a $9.9 million domestic total.

The same can’t be said for Johnny Depp’s “Mortdecai.”

The ensemble comedy tumbled out of the top ten and brought in an anemic $1.4 million for the weekend, a steep 66 percent drop from its disastrous debut last weekend. That leaves its domestic total at less than $7 million for Lionsgate Entertainment, not good for a movie with a $40 million production budget.

“The Imitation Game” took in $5.2 million and finished seventh after Weinstein added 377 locations to give the Benedict Cumberbatch historical drama its highest theater total yet, at 2,402.

Its domestic total is nearly $68 million after 10 weeks. Other than “American Sniper,” that’s the best of any Best Picture Oscar contender.