Apple tops US Smartphones: hits 40.6% share of US smartphone subscribers!


Research firm comScore is out with its new report measuring the state of the United States smartphone market for a three-month period ended September 30 and Apple’s iPhone grew its share to comprise a healthy 40.6 percent of the nation’s smartphone units. In other words, four out of each ten smartphones in the country were iPhones.

Samsung also gained share, LG stayed flat while HTC and Motorola both lost ground amid strong competition from Apple and Samsung devices. All told, iOS seems to be gaining ground overall, adding 0.7 percentage points to its share versus 0.2 percentage points for Android. The full reveal and charts can be found after the break…

The comScore MobiLens analytics surveyed 30,000 mobile subscribers in the country.

Their data indicates that Apple grew from 39.9 percent share in June to 40.6 percent in September, a 0.7-percentage point gain. Samsung went from 23.7 percent in June to 24.9 percent share in September, a 1.2-percentage point increase.


It’s interesting that Samsung and Apple together grew by a combined 1.9 points, which is roughly the same as the 1.8 points loss by others so the two tech titans obviously continue to chip away market share from everyone else. comScore data includes only ten days of iPhone 5s/5c sales (the handsets went on sale on September 20).

As for total smartphone subscribers, the ubiquitous Android platform of course continues to lead with a 52 percent share, a modest 0.2-point gain from June. At the same time, Apple’s iOS (comScore counts only smartphones) is at 40.6 percent share while everyone else gets relegated to a single-digit share.

BlackBerry continues on a downward spiral and lost 0.6 points, now sitting at 3.8 percent. Microsoft grew slightly from 3.1 percent in June to 3.3 percent in September and Symbian stayed flat at 3.3 percent.


147.9 million Americans owned smartphones in September, up 4.5 percent since June.

Google Sites ranked as the top mobile media property with 90 percent of the mobile media audience, followed by Facebook (84 percent), Yahoo Sites (82.2 percent), Amazon Sites (65.5 percent) and (50.8 percent reach).

Facebook was the top smartphone app with 74.3 percent share of the app audience, followed by Google Play (53.9 percent), Google Search (53.2 percent) and YouTube (49.6 percent). Pandora Radio cracked the top 5 for the first time with 49.3 percent reach.

iOS and Android together account for an astounding 92.4 percent market share, a new high.

iPhone gaining over Android in US, two-thirds of iOS users on Apple Maps!


Breaking all of the preconceived notions about the cyclicality of the iPhone, a new survey shows Apple’s iOS gaining on Google’s Android and the embattled BlackBerry during a three-month period ended August 2013. The iPhone gained 1.3 percentage points ranking as the top smartphone vendor in the United States with a cool 40.7 percent share of the nation’s smartphone subscribers.

Although Google’s Android  led with a dominating 51.6 percent share, its slice of the smartphone platform market actually shrank by 0.8 percentage points. What’s really interesting about Apple’s growth is that iOS outsold Android without the new iPhones. The full breakdown is after the break…

Together, Android and the iPhone took more than 92 percent of the U.S. smartphone market, comScore data shows. iOS went from 39.2 percent in May 2013 to 40.7 percent share in August. At the same time, Google’s Android declined, going from 52.4 in May to 51.6 percent of the U.S. smartphone platform share in August.

In the meantime, BlackBerry lost 0.8 percentage points in subscribers share and Microsoft’s Windows Phone gained a meager 0.2 percentage point share.


In terms of individual phone vendors Apple emerged victorious, its iPhone accounting for 40.7 percent of U.S. smartphone subscribers, up 1.5 percentage points from May. Even without the new iPhones, Apple zoomed past second-ranked Samsung which grabbed just 24.3 percent market share despite the launch of its flagship Galaxy S4 smartphone.

HTC  (7.4 percent), Motorola (6.9 percent) and LG (6.7 percent) rounded up the top five US phone vendors, though neither was able to grow its share compared to the three-month period ended May 2013.


In terms of mobile apps, Apple’s iOS Maps grabbed a 27.5 percent penetration compared to 46.1 percent for Google Maps.

As noted by AppleInsider, that means iOS Maps in its first year on the market has managed to achieve “40 percent of Google’s total audience reach, despite only being available on iOS, which comScore says represents 40.7 percent of the U.S. market”.

Based on comScores figures, at least two thirds of iOS users are continuing to use Apple’s Maps, while half of all smartphone users are either not using Google Maps or not using maps at all. If a significant proportion of iOS users simply don’t use maps, that means Apple Maps has even greater penetration among those that do.

In any case, the data does not support the idea that a significantly large proportion of iOS users have switched from Apple Maps to a competing product.

Facebook recorded a 75.7 percent reach among smartphone users on both platforms, followed  by Google Search (53.9 percent), Google Play (53.2 percent), YouTube (52.8 percent), Google Maps (46.1 percent) and Gmail (44.3 percent).


According to comScore, about 145 million people in the United States owned smartphones during the three months ending in August, a three-percent increase since May.

The figure represents a mobile market penetration of 60.8 percent.

Of course, comScore’s data doesn’t take into account the new iPhone 5s and iPhone 5c, which went on sale in the United States and ten major international markets on September 20. Apple confirmed opening weekend sales of the new iPhones hit nine million units.

Here we go again: Samsung picks on Apple in new Galaxy S4 ad: Graduation Pool Party

As if it’s any surprise, South Korea-based Samsung has (again) resorted to its proven marketing tactics of trashing Apple’s iPhone in television advertising. A newly released commercial portrays the six-year-old smartphone as an outdated device, even by your parents’ standards.

Samsung obviously thinks the anti-Apple theme hasn’t run its course yet (one marketing whiz agrees). I’ll let you be the judge of that: check out the video after the break and meet us in comments…

The commercial is aptly titled ‘Grad Pool Party’ and depicts a grad who hosts a party. The video takes us through a few headline Galaxy S4 features like Air View and S Beam.

Confused oldsters then attempt to replicate Galaxy features on their iPhone to no avail.

“So some smartphones are smarter than other smartphone?”, muses the graybeard.

“Exactly,” responds a young, chic girl.

The rusty father comes to the realization how retrograde he must be.

“Well, what are we doing with these phones?”, he quips, holding up his iPhone.

The message rings home: the S4 is for young, hip people and the iPhone is for the less cool people like your parents.

Love the ad’s treading the fine line between being rude and elitist.

In the meantime, the latest comScore report shows the iPhone and iOS both gaining over Samsung and Google so perhaps good ol’ Sammy felt compelled to reaffirm in what ways the Galaxy out-innovates the iPhone.

Can’t wait for WSJ’s spin to Apple owning 40 percent of the U.S. market for smartphones…

Anyhow, did the ad strike you as funny?

Or maybe the scenes with stodgy old parents who carry iPhones came across as preposterous?

These ads may be working, but the greater question is how Samsung’s marketing folk still advertise Galaxies against iPhones? Some think that it’s a lack of confidence in your own flagship product. And by doing so, Samsung in turn inevitably paints Apple’s top-selling device as the phone to beat!

Apple widens lead in US smartphone market as iPhone nears 40% share

Looking at tech news headlines from the past few months, you’d think Apple was in trouble. And not just “we had an off quarter” trouble, but “is Apple the new Research in Motion” trouble. Some folks even think Tim Cook could lose his job.

But looking at the bare numbers seems to suggest the exact opposite. The company just reported a record-breaking quarter. It has more than $130 billion in cash. And according to a new report, it has nearly 40% of the US smartphone market…

Marketing research firm comScore is out with its rolling monthly report—which measures the mobile device landscape in the US—this afternoon, and the results may surprise you: Apple is dominating the field right now with 39% of US smartphones.

comscore march 13

That’s nearly double the share of its closest competitor, Samsung, who accounted for 21% of the market last quarter. And the usual suspects—HTC, Motorola and LG—took the last 3 spots with 9%, 8.5%, and 6.8% respectively. All down since the last report.

Of course, Apple doesn’t enjoy this type of success everywhere. Major markets like China and India, where prepaid plans are predominate, are still run by cheaper handsets. And that’s one of the main reasons why folks are calling for a budget iPhone.

But here in the US, Apple’s handsets are clearly still dominating. And it doesn’t look like that’s going to stop anytime soon. The Cupertino company is expected to debut its next-generation flagship smartphone, the iPhone 5S, in the next few months.

Apple’s Growth Outpaces Samsung’s In The Recent Smartphone Share Report!

Apple’s iPhone made up some ground in the most recent comScore smartphone OEM market share numbers, covering the three-month period ending in January 2013. Apple’s share rose from 34.3 percent curing the previous quarter to 37.8 percent, a point change of 3.5. Samsung’s share also rose, going from 19.5 percent to 21.4 percent, growth of 1.9 percentage points. HTC and Motorola shed share, maintaining their third and fourth-place spots but each losing nearly as much share Samsung gained.

Screen Shot 2013-03-06 at 12.39.54 PMComScore also measured smartphone platform share, and found that Google’s Android accounted for 52.3 percent of overall U.S. smartphone subscribers aged 13 or older, a drop of 1.3 percentage points vs. the previous quarter. Apple’s iOS gained ground, adding 3.5 percentage points to its share, going from 34.3 percent share in the quarter ending October 2012, to 37.8 percent in the one that just ended in January.

Screen Shot 2013-03-06 at 12.40.00 PMIn other words, according to comScore’s number, Apple was the big winner for the holiday season. Which makes a lot of sense, given that it released the iPhone 5 in September, and the device continued to see supply constraints through October and November leading into the holiday sales season. Samsung’s flagship device, the Galaxy S III, had been on the market since June 2012.

In terms of platforms vying for third place, BlackBerry shed nearly 2 percentage points of its share during the quarter, but a lot of that was likely due to the imminent release of BB10. The first BB10 devices didn’t go on sale anywhere in the world until the end of the month, and they have yet to arrive officially at any U.S. carriers. Next quarter results should be a better indicator of how BlackBerry will fare alongside Microsoft in the U.S. in the war for a third modern smartphone platform.

Apple’s share of the smartphone market was also up from the three-month period ending in December, when comScore pegged it at 36.3 percent, with Samsung up to 21.0 percent, representing growth of 2.0 and 2.3 percentage points respectively. These two continue to slug it out at the top, but the most recent numbers show Apple pulling ahead at a faster rate. We’ll see if the Galaxy S IV launch, likely coming sometime next week, has any influence on consumer buying choices when it comes to the U.S. smartphone market.