Android topped iOS in global usage for the first time ever!

We all know Android’s market share crushes every other mobile platform out there in terms of shipment volume, but Android’s share of mobile usage as recorded by various networks around the world has always lagged Apple’s iOS platform… until now.

Just as we noted would be the case, Net Applications shows that Android’s share of global smartphone and tablet usage has narrowly topped worldwide combined usage of iPhones and iPad tablets. This marks the first time in the platform’s history that it finds itself at the top of the mobile pile.

Net Applications measure global mobile usage, which it refers to as market share, by monitoring traffic across its massive global network.

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In the month of July, the firm shows that Android’s usage share jumped to 44.62% from 43.75% in June. As Android was gaining almost a point, iOS’s share of global mobile usage dipped to 44.19% in July from 45.61% in June. The slight loss was enough to move Apple to the No. 2 slot for the first time since Android’s debut, though things could certainly change quickly with the company’s expected iPhone 6 launch just over one month away.

Meanwhile, Windows Phone enjoyed a nice boost to 2.49% in July from 1.99% in June, and BlackBerry still isn’t big enough to be counted.

KitKat pokes fun of Apple’s design prowess

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You’ve likely learned by now about this morning’s surprise Google announcement, clearly conceived as a novel way of busting up Apple’s news and diverting attention from the brightening of your day.

I’m talking about the upcoming Android version 4.4, code-named KitKat after the famous chocolate-covered wafer biscuit which has apparently “been a favorite candy” on the Android team.

The though process behind the delicious partnership has now unravelled itself in a cringeworthy KitKat clip.

Not only does it spoof Apple’s elaborate product videos, it does so by ridiculing the way Jony Ive and his industrial design team go about agonizing over the minutiae. Wait, a confectionery maker is parodying Apple’s presentation mojo? What has this world come to?

The video, available on KitKat’s YouTube channel resembles the overall style and shininess of Apple’s promotional clips.

“Every corner, every edge, every finger of every bar has been carefully considered and crafted to create a beautifully immersive and multi-sensory experience,” the video says in an attempt to derail Apple’s design process.

Meet Chris Catlin, KitKat’s Chief Breaks Officer.

My favorite line: “And it really does taste as good as it looks”.

I also happen to like their take on Apple’s ‘there’s an app for that’ campaign.

I think it’s funny, though die-hard fans may find it the dumbest thing they’ve seen in a while. At any rate, it’s a novel PR ploy, you have to give them that – Google and Android are in the headlines today.

Don’t forget that KitKat is hugely popular so you’ll soon start seeing that Android-themed product packaging cropping up at your nearest department store.

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According to a media release by KitKat’s parent Nestlé, they will distribute more than 50 million specially branded KitKat bars in nineteen countries, including Australia, Brazil, Germany, India, Japan, Dubai, Russia, the United Kingdom and the United States.

A small number of Android robot-shaped KitKat bars will be offered as prizes (below).

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I’m expecting some innovative television advertising around this cross-promotion.

The tie-up is such that neither party paid each other, BBC News has learned. Nestlé isn’t exactly stranger to digital marketing: earlier in the year, the company bought its first-ever piece of online content property, the U.S. website Petfinder which helps prospective adopters with adoptable pets.

Expect more KitKat cross-promotion as Android 4.4 gets closer to prime time.

For now, there’s now a link at the bottom of Google’s Android 4.4 web page which takes you to the official KitKat homepage where they’re currently running a promotion for the chance to win a free Nexus 7 2013 or Google Play Store credit.

For those wondering, here are Google’s sweet Android code-names:

• Android 1.5, Cupcake
• Android 1.6, Donut
• Android 2.0, Eclair
• Android 2.2, Froyo
• Android 2.3, Gingerbread
• Android 3.0, Honeycomb
• Android 4.0, Ice Cream Sandwich
• Android 4.1, Jelly Bean
• Android 4.4, KitKat

About that promo: was it funny or did it come across as crossing the line?

Google announces Android 4.4 KitKat!

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Whoa, it’s indeed been a crazy news day. First we learned that Microsoft is buying Nokia’s devices division for north of $7 billion, then Apple came official with its iPhone event and now – just minutes after Apple’s September 10 keynote confirmation – came word straight from the Internet giant Google that the next version of Android is going to be called KitKat.

Way to go to steal Apple’s thunder, Google! I’m not kidding: the KitKat Google+ page just went live making the code-name official.

On top of this, the brown chocolate-like statue has joined the crew outside Google’s Mountain View, California headquarters. Plus, the Android 4.4 web page is now live, too. Is the use of the KitKat name meant to suggest Google will now “take a break” from innovation? Go past the fold for the full reveal…

Android’s recently-minted head Sundar Pichai made the Android 4.4 announcement on Twitter, also boasting that Google has activated one billion Android devices to date.

The promo graphics for the new version lays out the company’s goal with Android 4.4 KitKat: to make “an amazing Android experience available for everybody”.

I’ve consulted resident Google kremlinologists who’ve deciphered this as a sign of Android 4.4 perhaps being optimized for lower-cost phones that are currently fueling tremendous growth in the emerging markets, where Android rules the landscape.

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The official Android web page offers the explanation of Google’s naming scheme:

Android is the operating system that powers over 1 billion smartphones and tablets. Since these devices make our lives so sweet, each Android version is named after a dessert: Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, and Jelly Bean.

As everybody finds it difficult to stay away from chocolate we decided to name the next version of Android after one of our favorite chocolate treats, Kitkat®!

Sweet!

Pinchai’s Google+ post notes that the bar is “one of our team’s favorites”. Does that mean Google paid a sum to Nestlé for the rights to use the KitKat name in association with its mobile operating system?

I’d reckon they cut a deal – otherwise this would file as a trademark infringement – with The Hershey Company which makes the famous wafer biscuit bar in the United States under license.

Android’s Google+ post throws light on the matter:

KitKat has been a favorite candy on the team for some time, so for the KitKat release, we asked if they’d be willing to lend their iconic candy bar to its name.

Note that Android 4.4 is named KitKat while the chocolate bar’s name is spelled out as Kit Kat. Anyways, Google stopped short of providing more details about Android 4.4′s availability, but you can sign up for email alerts when they launch the release.

Jokers as they are, Google even put in the ‘Learn More About KitKat’ link which leads straight to the chocolate maker’s mini web-site where they host a promotion with the chance to win a free Nexus 7 2013 or Google Play Store credit.

BBC News has the full story of how the tie-up happened. Apparently neither party paid each other for such un unusual yet admittedly mutually beneficial cross-promotion.

Oh, and Amazon has announced a new Kindle Paperwhite, shipping in October.

Not bad for a Tuesday, huh?

So, what’s your preference: a KitKat or those nice colors?

Google announces New Stock Android Galaxy S4, Google Play Games Services, Android Studio, new APis and more!

Samsung Galaxy S4 with stock Android is real: Nexus experience coming on June 26

The Samsung Galaxy S4 ‘developer edition’ is real, folks! Google has just announced the Galaxy S4 with stock Android 4.2 Jelly Bean and none of that TouchWiz wizardry. Pure Android, just as so many people like it.

The Galaxy S4 with stock Android will land on the Google Play store on June 26th for an off contract price of $649.

The S4 with stock Android will support 4G LTE and you’d be able to use it on the U.S. GSM carriers like AT&T and T-Mobile. It will have 16GB of internal storage, come with a fully unlocked bootloader and you won’t need to wait for system updates from carriers. Freedom, a lot of us wished for it, and now we have it!

Google announces new APIs for improved user location tracking

Google announces new APIs for improved user location tracking

The Google I/O conference has just kicked off, and one of the first announcements made at the event was that of three new APIs – three great tools to help developers make better apps. In particular, the APIs aid in determining the location of the user in a number of clever ways.

The first of these tools is a location provider that takes advantage of all of the device’s sensors. The result is a more precise location obtained in a shorter time. At the same time, the software has been optimized to suck as little battery as possible – down to less than 1% per hour of usage.

The second API is called Geofencing and lets developers implement “borders” within their software. Actions then can be triggered within the software whenever the user physically crosses one of these borders.

Last but not least we have an API for activity recognition. Simply put, the software is capable of determining whether the user is walking, driving, or riding a bike.

Google unveils Android Studio: new smart IntelliJ-based IDE

Google said its I/O conference will be hugely focused on developers and one of the best news for coders is a brand new Android Studio, an integrated development environment (IDE) by Google that is based on the IntelliJ platform.

It comes with a deep semantic understanding of Android, and with internationalization (i18n) built in the IDE so you don’t have to hardcode i18n options but instead just refer to pre-built objects. It also comes with an absolutely brilliant layout editor showing you how your code looks on different form factors and screen sizes.

Images courtesy of TheVerge - Google unveils Android Studio: new smart IntelliJ-based IDE
Android Studio comes with live code updates and even font changes are visible immediately. This – Google teases – is just scratching the surface.

“We have big plans for Android Studio — we plan to integrate more and more services.” Android Studio is definitely a big step forward for Google developers and shows that Google is not content with having that talk about Apple developers making more money than Android devs. That’s one smart step toward changing that.

Google announces Google Play Games Services with cross-platform gaming

Google announces Google Play Games Services with cross-platform gamingWe had heard that Google was working on a platform called Google Play Games, and the official announcement has been made. The platform comes in the form of a number of new APIs under the heading of Google Play Games Services, and it will offer all of the features that we came to expect based on various APK teardowns, but the real surprise is that Google is releasing the APIs for iOS and the web as well for true cross-platform gaming.

As we expected from the leaks and APK teardowns, Google Play Games Services will offer Cloud Save, which allows for syncing game saves across devices, public leaderboards, achievements, matchmaking, and multiplayer. As we expected, the leaderboards, and matchmaking for multiplayer will be managed by Google+, so you have one more reason to get into G+. The only feature that had been rumored that Google didn’t specifically mention was in-game chat, so we’ll have to keep our eyes out to see if that really will be made available.
We’ve compared this service to Xbox LIVE before, and that is mostly because, like LIVE, Google Play Games has Google servers doing the heavy lifting for the networking and multiplayer. As Hugo Barra put it: “We’re going to deal with all the hard networking problems and do all the work for you.”
There was an attempt at demoing multiplayer in Riptide 2, but the connection couldn’t be made. Barra blamed it on the overloaded network in the Moscone Center, and we’re hoping that really was the issue. Google has already pulled in a number of big name developers to Play Games Services, including Miniclip, Glu, Omni, Noodlecake, Gameloft, and more.
Google Play Services will begin rolling out today to all Android devices running Android 2.2 Froyo or higher. No word on when APIs would be available for iOS or the web.

Google unveils new unified ‘Hangouts’ messaging service for iOS, Android

google hangouts

Google’s I/O keynote is still ongoing, and the company just unveiled a major new service: Hangouts. Originally rumored to be called ‘Babel,’ Hangouts is a cross-platform messaging system that will take the place of Google Talk, Google+ Messenger, Google+ Hangout video chat, and pretty much everything else.

It’s basically a messaging app, in the same vein as WhatsApp or Kik, offering synchronized chat across virtually all of your devices. Google has mixed in a lot of its own personal flavor though, building in the ability for users to go back through their chat history, delete messages, and even grab files from past conversations…

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Continuing with the differences, the Hangout app presents users with a list of recent text conversations, rather than a contact list. Each conversation gets its own name, and is stored in the cloud, allowing users to message others even if they’re not connected. This also allows for seamless syncing between multiple devices.

TechCrunch has more on the service:

“Presence, or knowing when friends are available to chat, is a big focus. You can see when friends are on Hangouts, if they’re currently typing, and if they’ve seen your messages [also known as read receipts]. Using Google+ Circles, you can select specific friends or a whole group to start a chat with.

Hangouts takes care to deliver your messages to whichever web interface or mobile app your friends are using. If you’re offline, Hangouts will store your messages until you return. Unlike Google Talk, it won’t send you an email every time you get a message while offline.”

And all of this focus on ‘presence’ pays off, as Hangouts is constantly aware of what platform you’re using to chat. This way, you won’t have to worry about receiving duplicate notifications on different platforms. The idea here is that you can start and stop conversations smoothly regardless of if you’re on desktop, Android or iOS.