iPhone 6s and 6s Plus will beat the 10 million Record Sales Weekend!

iPhone 6s Rose Gold

The new iPhones 6s and 6s Plus are selling like crazy even before they are officially available. This hardly comes as a surprise, but a new company statement offers a little perspective as to how well preorders are actually going and states that at this rate last-year’s records will be broken.

To put that in numbers, Cupertino is anticipating that it will exceed the 10 million opening week sales that it reeled in with the iPhone 6 and 6 Plus. Apparently, interest for the preorder campaign this year was overwhelming with stocks already sold worldwide.

Customer response to iPhone 6s and iPhone 6s Plus has been extremely positive and preorders this weekend were very strong around the world, … , any said in a statement. “We are on pace to beat last year’s 10 million unit first-weekend record when the new iPhones go on sale September 25.

Apple hasn’t given any exact preorder statistics yet, but last year over 4 million iPhones were sold in the first 24 hours of the preorder. Only one thing is clear, all the stocks that the OEM put up are now depleted and considering this year the initial rollout includes China as well, it is more than likely that first week sales will be record-breaking yet again.

The only other piece of info we have states that apparently customers showed more interest to the Plus model this year, with supplies going faster. We should get a clearer picture of how successful the preorder session actually was as the September 25 availability date nears.

Building even further on these predictions of whopping success, analysts from BTIG Research claim that Apple can actually sell 80 million phones by the end of the year alone. The number was around 74 million for the same period last year and considering the above information that definitely sounds plausible. Furthermore, market analysis shows that 70% of current iPhone owners are still using units from 2013 or older and that the addition of 3D Touch technology will be a major upgrade incentive for a lot of them.

Apple’s new iPhone Upgrade Program, probably launched in anticipation of the elevated interest, might contribute to overall sales success as well. Another interesting prediction that could be made is that Cupertino might hold off as long as it can on supplying third-party retailers and carriers in particular with large quantities of the iPhone 6s duo in an effort to try and hook users to its own subscription service.

Judging by past experience, Apple will likely shine some light on initial sales around September 28, so we will be sure to revisit the matter then.


Apple unveils new iPhone 6s and iPhone 6s Plus: New 3D touch, Rose Gold Color, 12mp Camera and More!

iPhone 6s and 6s Plus

Just like the rumor-mill has predicted, Apple at its media event in San Francisco this morning announced a pair of new iPhones: the 4.7-inch iPhone 6s and 5.5-inch iPhone 6s Plus.

“What we have to show you today is really awesome,” said Tim Cook.

Although the design hasn’t changed over the present-generation iPhone 6 and iPhone 6 Plus, as is the norm for S-upgrades, the new devices pack in some major hardware improvements.…new iPhone 6s colors

There is a brand new rose gold finish and the devices use a stronger Series 7000 aluminum alloy. And yes, there is a pressure-sensing screen that they’re calling 3D Touch, not Force Touch as previously thought.

3D Touch

3D Touch works on both the Home screen and inside applications themselves, providing user interface shortcuts and making possible all-new gestures such as peek, pop, mini tap and full tap. You also get distinct tactile feedback.

3D Touch users capacitive sensors that are not integrated in the backlight. The sensors pick up the force between the cover glass and the backlight. That data is combined with input from the accelerometer and gyroscope sensors to increases the accuracy and precision.

3D Touch shortcuts are implemented across all stock apps, including Messages, Maps, Safari, Phone, Music and more. Actually, you can just press firmly on the Phone icon and a brand new menu pops up right on the Home screen with shortcuts to your favorite contacts.

3D Touch Phone icon

Or, you can press firmly on the Facebook app icon on the Home screen to update your status. 3D Touch can be also used to navigate between apps. If you apply just a little bit of force to screen sides, you can flip between active apps, which looks similar to iOS 9’s new app switcher.

3D Touch Maps

And of course, games developers have shown a few games that take advantage of 3D Touch. As for tactile feedback, they have actually built a new version of the Apple Watch’s Taptic Engine that achieves even richer tactile feedback while consuming less energy.

A9 chip

The new iPhones are powered by the all-new Apple-designed A9 processor, the company’s third-generation 64-bit mobile processor. The A9 sports a new transistor architecture and consumes less energy than the A8 processor inside the current iPhone 6 and iPhone 6 Plus smartphones.

The A9 is up to seventy percent faster in CPU tasks and approximately ninety percent faster in graphics tasks, providing “console-level performance” in graphics-rich apps and games. And for the first time, the A9 chip embeds a new motion coprocessor dubbed ‘M9′ with always-on performance. The new A9 with M9 allows for new features like the always-listening ‘Hey Siri’ feature.

12MP iSight camera

The back shooter has finally been upgraded in terms of the number of pixels.

Now with a twelve-megapixel sensor that has fifty percent more pixels than the previous-generation iPhone 6 and iPhone 6 Plus, the new iPhones can capture more detail so you can crop out and zoom into them without quality degradation.

The higher-resolution camera takes 63-megapixel panorama photos, up from 42-megapixel panoramas on the previous generation. In terms of video capture, the camera can now capture video in 4K resolution, up from full HD 1080p video capture on the iPhone 6 and iPhone 6 Plus.

5MP FaceTime HD camera

The front-facing camera, which Apple refers to as FaceTime HD, has received a major resolution upgrade so it’s now five megapixels instead of a paltry 1.3-megapixel shooter on the previous generation.

phone 6s 5mp facetime camera

The FaceTime camera lacks LED flash, but uses a software trickery to achieve the same effect. If you turn on the flash feature in the stock Camera app, the new iPhone takes advantage of a custom display chip to flash the screen with three times the intensity to illuminate your face in low-light situations.

Live Photos

The new iPhones support motion wallpapers via a new feature called Live Photos.

You just pick one of Apple-designed Live Photos and set it as your background. Additionally, you can take your own Live Photos. You don’t have to do anything different than you would in order to take a Live Photo.

Live Photos

As you take pictures, the iPhone does that automatically provided you have flipped a new switch in the Camera app. Doing so extends the capture moment just before and after you took them. Live Photos are not animations, they are still twelve-megapixel still images each animated to look great.

Faster wireless, new accessories

The new phones feature faster LTE with an additional 23 bands and with support for upcoming 300Mbps cellular networks. Wi-Fi on the new iPhones has been upgraded, too, and now supports data transfer speeds at up to 866Mbps.

To go along with the new iPhones, Apple has designed brand new charging docks. There are also new leather covers in five finishes and new silicon covers in eleven colors, including Product(RED).


The iPhone 6s and iPhone 6s Plus are available in Silver, Gold, Space Grey and Rose Gold at $199/$299/$399 for 16GB/64GB/128GB versions after a contract with your carrier. The previous-generation iPhone 6 and iPhone 6 Plus have been discounted by a hundred bucks and now cost $99/$199/$299 for the same 16GB/64GB/128GB models and after a contract with your carrier.

iPhone 6s Rose Gold

The iPhone 5s has become Apple’s new entry-level iPhone. The device, which has replaced the iPhone 4s, will be available free on most carriers with a contract.

You can pre-order new iPhones starting Saturday, September 12, ahead of their release on September 25 in the United States, United Kingdom, Canada, Australia, New Zealand, China, Greece, Germany, Hong Kong, Japan, Italy and Puerto Rico.

The iPhone 6s and iPhone 6s Plus will be available in more than 130 countries and over 400 carrier partners by the end of this year. As for iOS 9, it will release next week on September 16.

New iCloud storage pricing

In a surprise announcement, Apple said it’s cutting iCloud storage upgrades in half. So starting today, you can upgrade your entry-level iCloud account with just five gigabytes of free storage to fifty gigabytes for a monthly fee of 99 cents.

If you need more than 50 gigs, $2.99 per month will upgrade your iCloud storage to 200 gigabytes. The flagship tier with one terabyte of storage is now $9.99 per month.

Apple Watch

What to expect from Apple’s Event this Wednesday?

Apple executives will take the stage in San Francisco on Wednesday for a special media briefing, during which we expect them to announce next-generation iPhones, a refreshed Apple TV, and provide updates on iOS 9 and OS X 10.11 El Capitan. Here’s a breakdown of everything you need to know.

iPhone 6s and 6s Plus

Wednesday’s event is likely to bring the debut of the”iPhone 6s” and “6s Plus”, mid-cycle updates to make what is now Apple’s flagship product faster and more useful.

The primary upgrades will come internally, with a new “A9” processor and an increase in base RAM from 1 gigabyte to 2 gigabytes on tap. Capacity is unlikely to change, however, starting at 16 gigabytes and topping out at 128 gigabytes.

The camera systems are also likely to get a makeover, bumping the shooters to 12 megapixels around back and 5 megapixels up front. That larger rear component might add a new white subpixel — helping with low-light performance — while some rumors have suggested that the selfie cam could gain its own flash and the ability to capture slow-motion video at 60 frames per second.

Speaking of new features, many believe that Force Touch will make the leap from the Apple Watch to the iPhone 6s-series. There’s no word on how it will be used, but Apple would almost certainly take advantage of the added “depth” to clean up some user interface cruft.
iOS9Externally, the new handsets may be marginally thicker than the current versions, but consumers shouldn’t notice the difference. One change they will notice is a new rose gold color option to match the Apple Watch, though it’s unknown if rose gold will replace or augment the current champagne gold hue.

Given previous product timelines, it’s likely that the new iPhone 6s series will find its way into the hands of consumers for a Friday, Sept. 18 launch date.

Apple TV 4

Apple TV’s existing gaming capabilities are limited to AirPlay streams of iOS games.

The first Apple TV hardware change in more than 3 years is reportedly centered around improving the puck’s gaming credentials, a bid to bring iOS’s casual gaming dominance to the living room. To that end, the upgraded set-top box is thought to pack an all-new remote control with a built-in microphone and touchpad, alongside possible support for third-party, Xbox-like gamepads.

An App Store would accompany revised internals, bumping the built-in processor at or near the iPad Air 2’s A8X with internal storage that would likely eclipse the current model’s 8 gigabytes of space. Support for 4K video output might also appear, though rumors surrounding that feature have been sparse.

Everything We Know About Apple's iPhone Unveiling This WeekIn terms of media content, Apple is unlikely to showcase its long-rumored web television service on Wednesday as numerous reports have painted talks with networks and content owners as ongoing and somewhat contentious. The company may introduce a revamped content discovery interface, however — one based on Siri which allows users to search for titles across every service available on the Apple TV.

The hardware upgrades are thought to have driven a cost increase, bumping the price of an Apple TV from its current $69 to as high as $149.

iOS 9 & OS X 10.11 El Capitan

Apple’s next-generation mobile and desktop operating systems were announced at WWDC this summer, and the company is likely to announce details of final availability on Wednesday. Both will be free upgrades for existing users.

iOS 9 is a major update, bringing proper multitasking to the iPad alongside transit directions in Apple Maps and an all-new, Flipboard-style News app. Other headline features include expanded search functions and new Siri commands that complement more proactive notifications and suggestions.

Efficiency improvements will bring better battery life to iOS devices, and smaller, scheduled upgrades will make it easier for users to keep their devices up to date.

OS X El Capitan is somewhat more restrained, focusing on refinements to OS X’s user experience and improving performance across Apple’s range of desktop and notebook computers. Front and center is a change from Helvetica to Apple’s in-house San Francisco typeface for the user interface, while several built-in apps have been upgraded.

Spotlight has an expansive new list of data resources, for instance, and Safari adds pinned sites for the first time. Mail gains a new two-up fullscreen view, while new window management features will allow users to easily snap apps to different portions of the display.

Given Apple’s past launch strategies, it’s likely that iOS 9 will launch to the public on Wednesday, Sept. 16. The debut of El Capitan is less clear — in recent years, Apple has launched OS X upgrades in October.

iPad Pro

Industry insiders are split as to whether or not Apple will unveil the so-called “iPad Pro” at this week’s event. Apple traditionally holds an iPad-centric event in October, which would seem a more likely venue for the new jumbo tablet.

If Apple does show off its new device on Wednesday, it is likely to sport a Retina display that extends over 12 inches on the diagonal alongside additional speakers, all in a chassis more svelte than the current iPad Air 2. A pressure-sensitive stylus would allow for more precise input for professional users.


It’s not clear what Apple will do with the iPhone 5c, but the debut of a so-called “iPhone 6c” at Wednesday’s event seems unlikely. Very few details of the device have leaked in the run-up to the briefing, and some Apple watchers have gone as far as to note that evidence of such a device has disappeared from the supply chain.

The story is much the same with an “iPad Air 3,” though that device will almost certainly see an update later this year.

The “iPad mini 4” could bow on Wednesday, but it might also be held until the later iPad event and announced alongside the iPad Air 3 and iPad Pro. When it does see the light of day, the new mini is rumored to be essentially a shrunken version of the Air 2.

How to Watch

Apple will stream the event live to iPhone, iPad, iPod touch, Mac, and second- and third-gen Apple TV units on Wednesday starting at 10 a.m. Pacific (8:00 PM Beirut Time). For the first time in years, Windows users will be able to join in, provided they are running Microsoft Edge on Windows 10.

Of course, we’ll be covering the Event on Wednesday, so keep an eye on ElieChahine.com!


Apple officially schedules iPhone 6s and 6s Plus event for September 9!

Apple has started sending out press invites for its next big event. This will take place on September 9 at Bill Graham Civic Auditorium in San Francisco, California, a venue with seating capacity for around 7,000 people, and one that the Cupertino company hasn’t used before.

This means we may witness one of Apple’s biggest launch events in its history. It’s obviously expected to announce the new iPhone 6s and iPhone 6s Plus, These have been said to sportForce Touch tech inside their touchscreens, a higher-res camera than their predecessors, a new chipset, and more RAM. As always with “s” releases, expect the exterior to remain unchanged.

Pre-orders for the new smartphones will start on September 11, two days after their unveiling, while sales should begin a week later than that, on September 18, for the first wave of markets. A second wave of availability should hit on September 25. All of this information has been leaked numerous times already, along with a possible September 8 or 9 announcement date. So now that this has been confirmed, there’s no point in doubting the rest of the rumored timeline.

There could be other new stuff in store for us too. A more affordable iPhone 6c has been in and out of the rumors for many months now, so it’s still unclear whether it will ever become reality. On the other hand, Apple might also unveil new iPads, perhaps even the much-rumored iPad Pro. A revised Apple TV may be in the works too, though there’s no telling if it’s going to be ready in time for this event.