What to expect from Apple’s Event this Wednesday?

Apple executives will take the stage in San Francisco on Wednesday for a special media briefing, during which we expect them to announce next-generation iPhones, a refreshed Apple TV, and provide updates on iOS 9 and OS X 10.11 El Capitan. Here’s a breakdown of everything you need to know.

iPhone 6s and 6s Plus

Wednesday’s event is likely to bring the debut of the”iPhone 6s” and “6s Plus”, mid-cycle updates to make what is now Apple’s flagship product faster and more useful.

The primary upgrades will come internally, with a new “A9” processor and an increase in base RAM from 1 gigabyte to 2 gigabytes on tap. Capacity is unlikely to change, however, starting at 16 gigabytes and topping out at 128 gigabytes.

The camera systems are also likely to get a makeover, bumping the shooters to 12 megapixels around back and 5 megapixels up front. That larger rear component might add a new white subpixel — helping with low-light performance — while some rumors have suggested that the selfie cam could gain its own flash and the ability to capture slow-motion video at 60 frames per second.

Speaking of new features, many believe that Force Touch will make the leap from the Apple Watch to the iPhone 6s-series. There’s no word on how it will be used, but Apple would almost certainly take advantage of the added “depth” to clean up some user interface cruft.
iOS9Externally, the new handsets may be marginally thicker than the current versions, but consumers shouldn’t notice the difference. One change they will notice is a new rose gold color option to match the Apple Watch, though it’s unknown if rose gold will replace or augment the current champagne gold hue.

Given previous product timelines, it’s likely that the new iPhone 6s series will find its way into the hands of consumers for a Friday, Sept. 18 launch date.

Apple TV 4

Apple TV’s existing gaming capabilities are limited to AirPlay streams of iOS games.

The first Apple TV hardware change in more than 3 years is reportedly centered around improving the puck’s gaming credentials, a bid to bring iOS’s casual gaming dominance to the living room. To that end, the upgraded set-top box is thought to pack an all-new remote control with a built-in microphone and touchpad, alongside possible support for third-party, Xbox-like gamepads.

An App Store would accompany revised internals, bumping the built-in processor at or near the iPad Air 2’s A8X with internal storage that would likely eclipse the current model’s 8 gigabytes of space. Support for 4K video output might also appear, though rumors surrounding that feature have been sparse.

Everything We Know About Apple's iPhone Unveiling This WeekIn terms of media content, Apple is unlikely to showcase its long-rumored web television service on Wednesday as numerous reports have painted talks with networks and content owners as ongoing and somewhat contentious. The company may introduce a revamped content discovery interface, however — one based on Siri which allows users to search for titles across every service available on the Apple TV.

The hardware upgrades are thought to have driven a cost increase, bumping the price of an Apple TV from its current $69 to as high as $149.

iOS 9 & OS X 10.11 El Capitan

Apple’s next-generation mobile and desktop operating systems were announced at WWDC this summer, and the company is likely to announce details of final availability on Wednesday. Both will be free upgrades for existing users.

iOS 9 is a major update, bringing proper multitasking to the iPad alongside transit directions in Apple Maps and an all-new, Flipboard-style News app. Other headline features include expanded search functions and new Siri commands that complement more proactive notifications and suggestions.

Efficiency improvements will bring better battery life to iOS devices, and smaller, scheduled upgrades will make it easier for users to keep their devices up to date.

OS X El Capitan is somewhat more restrained, focusing on refinements to OS X’s user experience and improving performance across Apple’s range of desktop and notebook computers. Front and center is a change from Helvetica to Apple’s in-house San Francisco typeface for the user interface, while several built-in apps have been upgraded.

Spotlight has an expansive new list of data resources, for instance, and Safari adds pinned sites for the first time. Mail gains a new two-up fullscreen view, while new window management features will allow users to easily snap apps to different portions of the display.

Given Apple’s past launch strategies, it’s likely that iOS 9 will launch to the public on Wednesday, Sept. 16. The debut of El Capitan is less clear — in recent years, Apple has launched OS X upgrades in October.

iPad Pro

Industry insiders are split as to whether or not Apple will unveil the so-called “iPad Pro” at this week’s event. Apple traditionally holds an iPad-centric event in October, which would seem a more likely venue for the new jumbo tablet.

If Apple does show off its new device on Wednesday, it is likely to sport a Retina display that extends over 12 inches on the diagonal alongside additional speakers, all in a chassis more svelte than the current iPad Air 2. A pressure-sensitive stylus would allow for more precise input for professional users.

Others

It’s not clear what Apple will do with the iPhone 5c, but the debut of a so-called “iPhone 6c” at Wednesday’s event seems unlikely. Very few details of the device have leaked in the run-up to the briefing, and some Apple watchers have gone as far as to note that evidence of such a device has disappeared from the supply chain.

The story is much the same with an “iPad Air 3,” though that device will almost certainly see an update later this year.

The “iPad mini 4” could bow on Wednesday, but it might also be held until the later iPad event and announced alongside the iPad Air 3 and iPad Pro. When it does see the light of day, the new mini is rumored to be essentially a shrunken version of the Air 2.

How to Watch

Apple will stream the event live to iPhone, iPad, iPod touch, Mac, and second- and third-gen Apple TV units on Wednesday starting at 10 a.m. Pacific (8:00 PM Beirut Time). For the first time in years, Windows users will be able to join in, provided they are running Microsoft Edge on Windows 10.

Of course, we’ll be covering the Event on Wednesday, so keep an eye on ElieChahine.com!

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Apple’s Q3 2015 Earnings: 47.5M iPhones Sold, Highest Android Switch Rate Ever!

Apple has posted its third quarter earnings report for 2015 this afternoon, and says it has broken its own record for the three-month period. The company earned a net profit of $10.7 billion on $49.6 billion in revenue.

That money comes from strong international hardware sales, which accounted for 64% of all revenue. Overall, Apple moved 47.5 million iPhones and 10.9 million iPads during its third quarter, as well as 4.8 million Macs.

Here is a breakdown of the numbers this year, vs. Q3 in 2014:

  • Revenue: $49.6 billion versus $37.4 billion
  • iPhone units: 47.5 million versus 35.2 million
  • iPad units: 10.9 million versus 13.2 million
  • Mac units: 4.8 million versus 4.4 million

And here are some comments from CEO Tim Cook and CFO Luca Maestri:

“We had an amazing quarter, with iPhone revenue up 59 percent over last year, strong sales of Mac, all-time record revenue from services, driven by the App Store, and a great start for Apple Watch,” said Tim Cook, Apple’s CEO. “The excitement for Apple Music has been incredible, and we’re looking forward to releasing iOS 9, OS X El Capitan and watchOS 2 to customers in the fall.”

“In the third quarter our year-over-year growth rate accelerated from the first half of fiscal 2015, with revenue up 33 percent and earnings per share up 45 percent,” said Luca Maestri, Apple’s CFO. “We generated very strong operating cash flow of $15 billion, and we returned over $13 billion to shareholders through our capital return program.”

apple q3 earn

There weren’t any surprises this quarter, as Apple hit most of Wall Street’s expectations. iPhone sales were a little low, however, causing the company’s stock to drop 6% in after-hours trading, and iPad sales continue to fall.

Apple’s CEO Tim Cook revealed that this quarter saw the highest number of Android switchers ever.

Source

Apple to issue emergency software fix for major Message-crashing bug!

iOS Messages Bug Fix

In case you haven’t already heard, a pesky iOS bug unearthed earlier this week has been causing iPhones to crash and reboot when a precise string of characters is received as a text message. Additionally, the bug can also cause the Messages app to crash repeatedly upon opening.

Thankfully, Apple not too long ago issued a statement to CNBC indicating that they’re aware of the issue and that they plan to “make a fix available in a software update.”

Though there’s no indication of when a software update might come down the pipeline, we imagine it will be much sooner rather than later before news of the bug becomes even more widely known.

As reported earlier today, the problem stems from the way iOS processes the offending Unicode text when received in the form of a Messages banner notification. What makes this particular bug so frustrating is that there isn’t much one can do to prevent a mischievous friend from sending the text message in question to your device.

Related News:

Google search results on the iPhone and iPad will soon include iOS apps

Google search results on the iPhone and iPad will soon include iOS appsGoogle announced today that it will soon start indexing iPhone and iPad apps.

Just like Google does on Android for Google Play apps, iOS app indexing will basically allow users to open apps from the search result page, should a certain iPhone or iPad app appear to be relevant to a particular search query.

The search engine giant announced that indexed iOS apps will start showing in iPhone and iPad search results in the coming weeks. At first, just a select range of apps will be included, but Google promised to expand the technology to other app developers “as soon as possible”.

iOS apps will appear in search engine results both from the Google Search iOS app and the Chrome iOS browser, but only if the user is signed into his Google account.

Interested developers can get the full documentation on iOS app indexing from the source link below. Furthermore, Google will also be holding a special talk at this week’s Google I/O developer conference that should help devs make the most out of the new feature.

Apple is the most valuable brand for 2015, Google second, research firm Millard Brown claims

Apple is the most valuable brand for 2015, Google second, research firm Millard Brown claims

In the world of technology, having a discernible brand surely goes a long way. According to Millward Brown, a Kantar-owned company that focuses on brands and their value, Apple is 2015’s holder of the most valuable world in the world, leaving one of its biggest rivals, Google, distant second.

Interestingly, Millward Brown’s 2014 global brand ranking list featured the vice versa situation, with Google at the top and Apple behind, but Cupertino has seen a 67% spike in its brand value to $247 billion, which ensured it the current top spot. In 2011, 2012, and 2013, Apple was also the company with the most valuable brand in the world.

Although unnecessary, Millward Brown says that this wild increase in value is due to the successful market performance of the iPhone 6 and iPhone 6 Plus, but you already suspected that this was the reason, right?

The third spot in Millward Brown’s 2015 brand ranking list is occupied by no other than Microsoft, which has also seen a 28% rise in its brand value and is currently worth $115 billion.

We also have Samsung at the 45th spot with a brand evaluation of $21.6 billion. There’s hardly any other smartphone maker in the Top 100.

Apple releases iOS 8.1 with Apple Pay, iCloud Photo Library, SMS Relay & Instant Hotspot, bug fixes and improvements.

iOS-8-logo-mockup-001

As promised, Apple on Monday released iOS 8.1 for public consumption. Users who have an older version installed on their iPhone, iPod touch or iPad can now update to the latest software over-the-air, by choosing Software Update under Settings > General.

iOS 8.1 flips the switch on Apple Pay in the United States on the iPhone 6 and iPhone 6 Plus, as well as the newly released iPad Air 2and iPad mini 3.

It also re-enables the missing Camera Roll album in Photos and beta iCloud Photo Library (in beta) while bringing additional Continuity features like Text Message Forwarding between iOS 8 devices and Yosemite Macs and more.

Apple Pay, a headline new feature in iOS 8.1 supports mobile payments in apps, on websites and at select brick-and-mortar locations. On devices that don’t have NFC, like the iPhone 5s, iPad Air 2 and iPad mini 3, Apple Pay only works when you buy stuff online and through apps.

To recap, here are the supported devices for Apple Pay:

  • iPhone 6 (in-app, online and in-store purchases)
  • iPhone 6 Plus (in-app, online and in-store purchases)
  • iPad Air 2 (in-app and online purchases only)
  • iPad mini 3 (in-app and online purchases only)

Although Apple’s marketing materials don’t make the distinction between in-app and online purchases, Safari is technically and app. Moreover, company executives did say during the WWDC keynote that Apple Pay will be supported by participating online stores through a browser.

Apple Pay is also coming to Apple Watch early next year, extending Apple Pay to over 200 million owners of iPhone 5, iPhone 5c and iPhone 5s worldwide, Apple said in a media release.

Apple-Pay-device-requirements-001

Another cool new feature: Text Message Forwarding.

It lets you receive text messages in the Messages app alongside iMessages on Macs running Yosemite and iPads and iPod touches running iOS 8.1. Text messages are actually routed through a user’s iPhone, allowing you to both send and receive SMS directly from a Mac or iPad.

Text Message Forwarding requires that both your Mac and iOS device be on the same Wi-Fi network and have Bluetooth turned on for proximity.

iOS-8-SMS-Relay-iPhone-and-iPad-001

iCloud Photo Library, a built-in service that puts your entire photo library in the cloud, is now available as a beta to everyone in iOS 8.1. Once enabled in Settings > iCloud > Photos, your device will automatically upload and store your photos and videos in iCloud and sync any changes between devices.

iOS-8-Beta-2-iCloud-Photos-welcome-page

You can elect to “Optimize Storage” to keep device-optimized versions of photos on an iOS device or “Download and Keep Originals”, which stores full-resolution photos and videos on your device. Just to clear up any confusion, iCloud always keeps your snaps and videos in their original resolution.

Your iCloud Photo Library is also available via a brand new Photos app in iCloud’s web interface, depicted above, using any Mac or Windows PC running the latest version of Safari, Chrome or Firefox. And in early-2015, a Mac edition of iOS’s stock Photos app will launch allowing for the complete end-to-end photo-syncing solution between desktop, mobile and the web.

iCloud Photo Library is great, but you’ll quickly run out of space as every iCloud account includes a meager five gigabytes of free storage. Apple’s iCloud storage upgrade pricingisn’t the most competitive: the firm is offering 20 gigabytes for 99 cents per month, 200 gigabytes in exchange for five bucks per month, 500GB for $9.99 per month and 1TB for $19.99 per month.

icloud-drive-price

Compare this to the $9.99 1TB Dropbox Pro plan (same as Google).

Microsoft is offering 1TB OneDrive bucket for seven bucks per month and they’re also throwing in Office 365 for that price. By the way, if you’re serious about iPhone photography you should consider Yahoo’s Flickr service, which includes one terabyte of free storage for your photos.

As mentioned before, iOS 8.1 also brings back the Camera Roll album which went missing in iOS 8. The Camera Roll album collates only the photos you’ve taken directly on the device or saved from Mail and other apps. The Camera Roll comeback makes the operating system compatible with applications that required it, such as WhatsApp.

iOS-8-Photos-search

The problem stems, as many have complained, from the fact that iOS 8.0 has removed the system-wide Camera Roll album for no apparent reason. In addition to these features, iOS 8.1 contains bug fixes, performance enhancements and several improvements listed below.

enable-dictation

iOS 8.1 includes other nice-to-haves

A new Enable Dictation toggle in Settings > General > Keyboards (seen above) is now available. Moreover, you’ll notice slightly larger app icons when managing your widgets in the Notification Center. The iBooks icon has been slightly redesigned and there’s now an alternative way to access privacy settings on a per-app basis, through their respective pane in the Settings app, as pictured below.

use-cellular-data

Note that certain iOS 8 features are only available in select markets.

The operating system is compatible with:

  • iPhone 4s
  • iPhone 5/5c
  • iPhone 5s
  • iPhone 6/Plus
  • iPad 2, 3 and 4
  • iPad Air and iPad Air 2
  • iPad mini and iPad mini 2
  • iPod touch (fifth-generation)

Apple announces iOS 8, OS X 10.10 Yosemite, iCloud Drive and more!

We all knew it was coming, and now it’s here. Apple CEO Tim Cook just put months of breathless speculation to rest by pulling back the curtain on iOS 8 during the company’s WWDC 2014 keynote address in San Francisco. It doesn’t look like the sort of quantum leap that iOS 7 was, but Apple’s head honcho assures us that it interacts in some fantastic ways with the new version of OS X and that it pairs great end user features with great developer features. Well, we’ll be the judges of that. The big keynote is still underway, but here’s what we know so far.

INTERACTIVE NOTIFICATIONS

We’ve all been there — you get a message while you’re doing something else, and you just can’t be bothered to switch apps.

With iOS 8, you can pull down from that notification shade and respond from right there. It’s not limited to messages, either — you’ll be able to like/comment on Facebook messages or handle your calendar events.

IMPROVED MAIL

Apple has introduced Mailbox-style actions to its stock Mail application, too. You can easily tag or dismiss certain missives without even having to open them up, and all it takes is a quick swipe on the contents of your inbox.

SPOTLIGHT

The company made a big to-do about how much better Spotlight is in OS X Yosemite, so it’s only natural the iOS version gets an upgrade as well. Among other things, it’ll let you search for apps you haven’t even installed yet, songs in the iTunes store, movie times and locations and more. Media isn’t the only focus here, though. It’ll also show directions to locations you type in to even news.

QUICKTYPE

At long last, iOS is getting an improved on-screen keyboard. In short, we’re looking at an improved recognition service that can more accurately predict what it is you’re trying to say. Hopefully this means an end to all the “ducking” typos going on out there.

IMESSAGE TAKES ON WHATSAPP

Facebook just bought Whatsapp for an obscene amount of money, but that hasn’t stopped the folks in Cupertino from replicating some of the app’s most-used features. Among other things, you can send audio and video messages from within the app — in the old days, you’d have to pop out into the camera or Voice Memos to create your content and then send it over. Even better: you can respond to one of those audio messages right from the lock screen if you just raise your iPhone to your face.

CONTINUITY

We’ve touched on this elsewhere, but the newly announced Continuity between iOS and OS X is a very, very welcome shift for Apple. You’ll be able to pick up and initiate phone from within OS X, even when your iPhone is across the house. Is someone calling you? You’ll get a caller ID notification, and a quick touch lets you use your Mac as a speakerphone. And if one of your non-Apple pals shoots you a plain ol’ text message, your iPhone will relay it to all your other iDevices.

QuickType for iOS 8 adds SwiftKey-style predictive typing

Apple has just announced QuickType, a new predictive typing keyboard for iOS 8. The system appears similar to SwiftKey, a popular third-party keyboard for Android; it predicts the next word you’re going to type based on the sentence context and your past history.

“It does all this learning on the device and it protects your privacy,” said Apple’s Craig Federighi onstage at WWDC 2014. QuickType does not, however, appear to include any swipe-to-type functionality as seen in Android and Windows Phone.

SwiftKey released a note-taking app for iOS in January. Apple appears to have been working on a feature like QuickType for quite some time, with traces of it appearing as early as iOS 5.

Apple HealthKit announced: a hub for all your iOS fitness tracking needs

Apple just unveiled HealthKit, a new app bundled with iOS 8 that’s designed to help users keep better track of their personal health and fitness data. HealthKit provides an easy-to-access hub where iPhone owners can monitor important health metrics on a daily basis, while also stepping back to examine their fitness trends over a longer period of time. But simply calling HealthKit an “app” may be underselling it somewhat. Health apps have proven tremendously popular with consumers, and this represents Apple’s attempt to seize that market — at least among iOS users. It’s also been speculated that HealthKit will work in tandem with the fabled (and still unannounced) iWatch.

Until now, Apple has shied away from making its own fitness software. Instead, the company has for years provided a mobile platform — iOS — that’s allowed companies like Fitbit, Jawbone, Nike, RunKeeper, and MapMyFitness to showcase their apps. It’s also made strides to improve the iPhone as a fitness tool by adding specialized hardware like last year’s M7 coprocessor.

APPLE IS MAKING ITS OWN HEALTH PUSH

But apparently Apple has decided that it’s time to jump in with iOS 8 and Healthkit. At the very least, that decision is likely based off of strong data. Apple sells devices like the Jawbone Up24, Fitbit Flex, and Nike Fuelband in its own retail stores; the company is perfectly aware of how popular they’ve become.

9to5Mac first broke word that Apple was preparing its own push into fitness tracking earlier this year. Soon after, the site published “recreated” screenshots revealing “Healthbook.” Those reports, which came months ahead of today’s WWDC keynote, effectively spoiled one of the major additions to iOS 8 — and there aren’t many. The upcoming software update is largely an iterative progression of the brand new user interface and design style that Apple introduced with iOS 7 last year.

Apple introduces new iPhotos app for iOS with shared editing across all devices

Apple has just announced some changes to the way iOS handles photos that will hopefully make things a lot more convenient for users. iOS 8 will come with a new Photos app that lets users access every photo they’ve taken across all of their various devices. It’s not just the images themselves either; the new app will also share edit states, so you can tweak an image on your iPhone, then dive into the same photo on your iPad and revert and tweak those same changes.

Siri now identifies songs, works without touching the phone

Apple is trying to make Siri smarter in iOS 8. The redesigned version of Siri can be activated without touching the phone — in other words, “Hey, Siri” is the new “Okay, Google.” Siri was already plugged into pop culture, but now, it will also tell you what song you’re listening to. Apple has announced a partnership with music recognition service Shazam that will let Siri do what its popular app has been doing for years. The feature was rumored before the event, and it’s a useful and obvious addition to a digital assistant

Apple will bring third-party widgets to iOS 8

While introducing OS X 10.10 Yosemite, Craig Federighi showed off a new widget system for the Mac notification center, allowing users to pin small apps right in the “Today” view — and now we’re learning that the iOS notification center will have a similar feature, as well. In iOS 5 and 6, users could access weather, stocks, and Twitter / Facebook post buttons, but those were removed in favor of the Today view for iOS 7.

However, now users will be able to add widgets to the iOS notification center — and it sounds like 3rd party apps will be supported, as well. It’s a major change to iOS, giving it perhaps the most comprehensible glanceable information setup that we’ve seen on iOS yet, and gives the OS something that can compete with Android’s widget system and the Windows Phone live tile system.

Apple’s HomeKit turns the iPhone into a remote for your smart home

Apple wants to make the smart home a whole lot smarter. With a feature called HomeKit that’s coming in iOS 8, iPhones will be able to start controlling smart devices, such as garage door openers, lights, and security cameras. It’ll all be controllable through Siri too, so Apple says that just by saying, “Get ready for bed,” your home can automatically dim its lights and lock its doors.

HomeKit will allow iPhone users to control individual smart home devices right from their phone, though Apple hasn’t said whether that’ll be done through an app designed for the device or through an interface on the phone itself. Homeowners will be able to put their smart home devices into groups, allowing them to control a series of items at once — perhaps an entire room’s worth of appliances or an entire floor’s lighting.

This is Apple’s first step into the burgeoning smart home market, and it should help to make these new home products begin to look a lot more appealing. Smart home products have been grappling with major incompatibility issues, so ensuring that products all work together is a huge boon for buyers. “There are great apps and devices on the market, but we thought we could bring some rationality to this,” Apple software chief Craig Federighi said today, at the company’s Worldwide Developers Conference.

Initial partners include August, which is known for its beautiful smart lock, Philips, which makes the Hue connected lightbulb, and other including Honeywell, iHome, TI, and about a dozen more.

Apple has a new programming language called Swift, ‘and it totally rules’

Apple introduced a boatload of new consumer features for OS X and iOS today, but one of the biggest announcements for developers could be its new programming language, Swift. Craig Federighi just announced it, saying that Apple is trying to build a language that doesn’t have the “baggage” of Objective-C, a programming language that came from NeXt that has formed the basis of OS X and eventually iOS. Coders will be able to see the results of their programming in real time as they write the code, and it should definitely be faster than Objective-C as well.

To enable developers to easily keep working on their apps, Swift code can live right besides C and Objective-C code in the same app. We’re a ways off before seeing the results of this new code, but it’s something that developers have been waiting a long time for — it got a bigger cheer than any other announcement made so far today.

Apple announces OS X 10.10 Yosemite with refreshed, iOS 7-inspired design, available for free this fall

At its annual conference for developers, Apple today announced the next version of its desktop operating system, OS X. OS X 10.10 Yosemite follows in the footsteps of last year’s OS X 10.9 Mavericks with an even cleaner design and more features inspired by iOS. This year, the theme is all “Continuity.”

The flat design, translucent panels, and lack of gradients and textures of iOS 7 can be found throughout OS X 10.10, lending a much more modern look to the desktop operating system. App icons feature new, flatter designs, and the dock and windows of apps have sharper corners. App windows can also adjust their color temperature based on a user’s selected background, not unlike iOS. There is also a new, user-selectable “dark mode” that dims the entire interface for better focus while working. Apple’s Craig Federighi calls it a focus on “clarity, but also utlity.”

The Notification Center has been expanded with a new “Today” view for calendar, reminders, weather, and more, and Apple says that it can be extended even further with third-party app widgets. Apple’s universal search tool, Spotlight, has been redesigned and improved with more functionality, including instant results for web searches.

One of the biggest changes is Apple’s new iCloud Drive service, which integrates all files stored in a user’s iCloud account into the Finder file browser. Users can browse their files stored in the cloud and organize them into folders and tag them like any other types of files. Apple says that all iCloud Drive files will sync across Mac computers and even Windows PCs. MailDrop is a new feature in Apple’s Mail app that lets users attach large files to emails with their iCloud accounts, bypassing the attachment size restrictions many email services have. Mail has also gained the ability to edit attached images with simple text and arrow overlays.

Apple’s Safari browser has undegone a significant revamp, with a cleaner design, less chrome, and better search integration. Safari’s integrated share menu has been expanded with recent people you’ve messaged and RSS feeds, and there is a new tab view that shows thumbnails of all open tabs. Apple says that Safari now runs JavaScript code faster than any other browser on the market.

The theme of Continuity in OS X is greatest seen in its new abilities to interact with an iOS device. AirDrop between OS X and iOS is finally supported, allowing users to transfer images and other data between their mobile devices and their desktop without using a cable. Users can seamlessly transfer the file they’re working on in Pages on their Mac to an iPad or iPhone.

Apple says that developers will be able to access the new OS X 10.10 Yosemite starting today, while a public release will be this fall. As with last year’s OS X 10.9, 10.10 Yosemite will be available as a free upgrade to existing users.

Apple announces iCloud Drive, a Dropbox-like folder to sync files across devices

At WWDC 2014, Apple announced iCloud Drive, a Dropbox-like file system for storing your documents in the cloud. Each app you use with iCloud Drive gets its own folder inside the interface, which you can access through Finder, and files are synced across OS X, iOS, and Windows. Even if you don’t use any iCloud-enabled Macs, you can just drop in files and folders to sync them across your devices.

Steve Jobs once vowed to destroy Dropbox with iCloud. That didn’t happen. Now, a few years later, Apple has finally launched its true Dropbox-killer. However, back in the age of Jobs, cloud syncing apps weren’t nearly as much of a commodity as they are today. Apple fans will love iCloud Drive for syncing files between their Apple devices, but Apple likely won’t convince Dropbox and Google Drive-faithful from switching, especially since iCloud storage costs a lot more than storage on most competitors. Also, while iCloud Drive works on Windows, it remains to be seen if Apple will open up APIs so mobile developers on Android and / or Windows Phone could adopt the storage platform.

Icloud_drive_ios

Until today, it had been a pretty quiet year for iCloud. In October, Apple killed off local syncing inside iTunes, leaving users to pick iCloud or another cloud services company like Google for contacts, calendars, and email. In September, Apple’s cloud storage and syncing solution saw an iOS 7-style redesign, and in August, Apple rolled out iWork for iCloud, an online collaboration platform that lets you edit documents with friends in real-time. More importantly, Apple has busy upgrading and tweaking iCloud behind the scenes to address mounting developer complaints about reliability and syncing issues.