Apple unveils new Ultra-thin MacBook with Retina display, new Trackpad and Colors!

Introducing the new MacBook.

Apple’s “Spring Forward” event is underway at San Francisco’s Yerba Buena Center for the Performing Arts and CEO Tim Cook said that Apple has challenged itself to “reinvent the notebook” before he took the wraps off a brand new MacBook model which weighs just two pounds and is available in silver, space gray and “a stunning gold.”

MacBook isn’t just a new notebook. It’s the future of the notebook.

Featuring a twelve-inch screen with a Retina pixel resolution of 2304-by-1440 pixels, the display produces clearer images and consumes up to thirty percent less energy. The trackpad, now called, Force Touch trackpad, ditches away the mechanical design in favor of four sensors and Haptic Engine from the Apple Watch.

The new MacBook is 24% thinner than the 11-inch MacBook Air.

The trackpad has adjustable click feel and, more importantly, it can distinguish between a force click and a tap or standard click. They’ve developed new gestures that take advantage of force-clicking in OS X, enabling a range of pressures that the sensors can sense.

There's an LED under every key, so the entire keyboard has a uniform glow.

For instance, when watching a video, the deeper you press the faster the video plays.

What’s inside the notebook is the latest Unibody architecture and, most importantly, a 67 percent smaller logic board one third the size of the previous logic board, thanks to its fanless design.

Yes, no fans on the new MacBook, meaning it operates silently.

MacBook has a new, pressure-sensitive Force Touch trackpad.

It’s powered by Intel’s new 14-nanometer Intel Core M chip clocked at 1.3 GHz, but you can configure it with a faster chip in mind. Apple has created the notebook’s battery in sheets so it can occupy more space, allowing for a 35 more capacity in energy use, good enough for a 24-hour performance on this notebook.

“It’s the world’s most energy efficient notebook,” Apple said.

MacBook gets all-day battery life.

Apple’s SVP of Worldwide Marketing, Phil Schiller, took the stage to talk more about the notebook, which “looks absolutely gorgeous from every angle”.

Weighing just two pounds, it’s the “thinnest notebook we’ve ever made.”

At its thickest point it’s just 13.1mm thin versus 18.3mm for the 11-inch MacBook Air, a 24 percent thinner appearance.

“That is a huge difference,” said Schiller.

USB-C gives you five ports in one.

As rumored before, the machine has a new USB Type-C connector that’s fully reversible and now replaces MagSafe, Thunderbolt and USB.

Incorporating a new Butterfly keyboard technology, the keyboard on the new MacBook is four times more stable than the standard mechanism, even if you strike the keys on their side.

Each key now has its own LED backlighting allowing for a more precise illumination. Connectivity wise, the new MacBook has 802.11ac Wi-Fi and Bluetooth 4.0.

The most advanced Mac notebook ever starts at $1299.

The computer is shipping on April 10 priced at $1,299 for the baseline model, with a $1,599 model available with twice the storage and faster internals.

The new MacBook will be shipping April 10.

By the way, Mac growth has been outpacing the rest of the industry for ten years straight.


Liveblog: Apple announces new iPhone models

Click this image constantly!


  • Typing…
  • With that, we’re going to sign out for now and will have some hands-on pics, vids and impressions for you as soon as we can get them. Thanks for joining us today!
  • It’s Elvis Costello!
  • There’s an invited guests who has gone trhough great works to get here.
  • “We do really love music and celebrating great artists.”
  • “Before we close, we want to return to music.”
  • Tim is thanking the teams involved in the process.
  • Ad’s over. Loud applause!
  • They’re all talking on the 5C in all sorts of different settings.
  • It’s the 5C, with different people in different languages. Even Klingon!
  • Tim is summing up the products announced so far, and he’s ready to show off an ad.
  • “iOS 7 is the biggest change to iOS since the original iPhone.”
  • “These iPhones are packed with remarkable tech, but we’ve done it in a way that makes it matter to people, making things easier. We don’t just pack in feature after feature.”
  • Tim is back
  • By December 2013, it will be available in more than 100 countries.
  • NTT docomo will also get the iPhone in Japan for the first time.
  • The 5S and 5C will also be available on Sept 20th in stores.
  • The 5C will be available for pre-order on Sept 13th.
  • (The 8GB version of the 4S, that is.)
  • iPhone 4S will stay in the lineup for free.
  • 16GB $199, 32GB is $299 and 64GB is $399 on contract. cases are $49 each
  • Once again, it’s also environmentally friendly. “Others don’t talk about this, but we’re going to continue doing so because it’s important to us.”
  • Actually, he was just summing up iOS 7.
  • Phil’s back and now talking about iOS 7.
  • It’s never stored on Apple servers or backed up to iCloud. That’s great news.
  • Touch ID uses this to make sure it’s as accurate as possible.
  • It maps individual details that the eye can’t see.
  • The sapphire crystal acts as a lens; the sensor essentially takes a picture of your fingerprint and analyzes it.
  • Setting it up is easy, and can read multiple fingerprints.
  • Dan Riccio is talking about how the finger is a great replacement for the password.
  • “It’s what led us to create touch ID.”
  • “It’s not just rampant tech for tech’s sake. Every component and process has been considered and measured to make sure it’s truly useful and enhances the user experience.”
  • Now video time. Jony is back.
  • “Since it’s built in, you can make itunes purchases by using your finger to authenticate.”
  • “Touch ID has been built deeply into iOS 7.”
  • The sensor is built right into the home button!
  • The sensor is 170 microns thin, 500 ppi resolution, scans sub-epidermal skin layers and has 360-degree readability.
  • “It reads your fingerprint at an entirely new level.”
  • Touch ID is now official on the 5S!
  • Now Phil’s on to protection. Passcodes are the most popular way. “Unfortunately, some people find that too cumbersome and don’t set it up. About half of smartphone customers don’t set up a passcode on their device, and they really should.”
  • Phil is now showing a 28MP panoramic shot, and you can adjust exposure automatically as you go along.
  • Large amounts of laughter from the audience.
  • And the squirrel is back for another photo shoot! Apparently he’s back due to popular demand.
  • Phil just showed someone running in normal time and then it turned into a slo-mo as the man dived into a pool.
  • It’s capturing HD 720p video at 120 fps and you can go in and select which parts of hte video you want in normal speed, and which parts you want in slo-mo.
  • Slo-mo is supported as well; 120 fps.
  • You can keep multiple photos from that series of burst shots.
  • Thanks to A7, the phone analyzes all of the burst shots and presents which one it thinks will be your pick for best shot.”
  • “This is great for action shots and fidgeting kids.”
  • Burst mode if you hold down the shutter button, up to 10 frames per second, as long as you hold the button down.
  • It appears to be digital stabilization.
  • It also has auto image stabilization!
  • Phil is showing a current pic, where the skin tones don’t look right; the new pic from the 5S makes the skin tones look a lot more natural!
  • The flash solves the problem of clashing color temperatures. There are over 1,000 unique variations.
  • There’s a new flash called True Tone.
  • It also picks the sharpest of the series of photos.
  • It also does an autofocus matrix metering. “It’s DSR, double stuff.”
  • iOS 7 is designed to take advantage of the new camera. It automatically sets white balance, exposure level and creating a dynamic local tone map.
  • Bigger pixels make for a better picture, Phil says.
  • 15 percent larger active sensor area.
  • The new camera has a 5-element Apple designed lens with f/2.2 aperture.
  • “People love taking photos. We wanted to get smarter and better.”
  • Camera Time!
  • 10 hours LTE browsing, 40 hours music playback.
  • 10 hours 3G talk time, 250 hours standby.
  • What about battery life?
  • It uses the M7 chip and GPS to keep track of the activities you’re doing.
  • Nike is creating a new app called Nike+ Move.
  • They’re also adding a CoreMotion API which identifies user movement and optimizations based on contextual awareness.
  • It enables a new generation of health and fitness apps, Phil says.
  • There’s a new part called M7, that works alongside the A7. It’s a motion co-processor.
  • They’re off, and Phil is back. “I hope you’re blown away. I am.”
  • “We were able to add four times the detail to this dragon.”
  • There’s a new boss that eats the old boss for lunch.
  • The gameplay is absolutely gorgeous.
  • And lens flares “that would make JJ Abrams proud.”
  • You can now combine advanced rendering effects like DoF, blur and full screen vignettes.
  • “Converting games to 64-bit is usually a painful process, but with Apple it took 2 hours.”
  • They’re demoing how fast you can transition from one world to another.
  • There are up to 8 worlds. You play two characters.
  • Each of these areas is as big or bigger than the entire first game.
  • Epic is announcing Infinity Blade 3, the conclusion to the trilogy.
  • “I can hardly believe it’s been 3 years since we introduced Infinity Blade.”
  • Epic Games Co-Founder Donald Mustard is coming on stage
  • “This will enable breakthroughs in performance for graphics-intensive games.”
  • 56 times as fast as the original iPhone.
  • It will have Xcode support, and it’s backwards-compatible. 32 and 64-bit.
  • it’ll have a native 64-bit kernel, libraries, and drivers.
  • Twice as many transistors for roughly the same size as the A6.
  • The A7 is a modern instruction set, with 2x general purpose registers, 2x floating point registers, over 1 billion transistors and 100 square mm die size.
  • It contains the A7 chip! A 64-bit chip.
  • “The iPhone 5S is a huge leap forward in mobile computing performance.”
  • Three colors. Black, gold and silver.
  • “It’s the most forward-thinking phone we’ve ever created.”
  • Now we’re on to the second iPhone. the iPhone 5S!
  • It definitely appears that iOS 7 is meant to complement the colors on the 5C.
  • Craig is now on the video, showing off the graphics, battery life and FaceTime.
  • It offers a dense feel you wouldn’t expect from a plastic product, Jony says.
  • They then insert the rear plate and the assembly goes through multiple processes, like a hard coat that adds a glossy look.
  • The video si now showing the inside. A single piece of polycarbonate, into which they install a reinforced steel frame.
  • “We took the same care with how the 5C feels in your hand.”
  • The surface is continous and seamless.
  • “iPhone 5C is beautifully, unapologetically plastic.”
  • We believe the iPhone is an experience.”
  • “It’s simpler, more essential, more capable and more colorful.”
  • “We believe the iPhone is an experience.”
  • Now on to a video starring Sir Jony Ive.
  • Arsenic-free, mercury-free, and Android-free. Huge laughter at that one!
  • It also hits the checkmarks on the environmental checklist.
  • The new cases are $29 each.
  • Blue, white, pink, yellow and green. 16 GB is $99, 32GB is $199.
  • It also supports more LTE bands than any other smartphone in the world. dual-band Wifi abgn, and BT 4.0.
  • New Facetime HD camera that’s even better in low0light… 1.9-micron pixel size, BSI and FaceTime audio.
  • 8MP iSight camera, BSI, hybrid IR filter and 5-element lens.
  • 4-inch retina display, integrated touch, Full sRGB, widescreen video are among the specs.
  • Made with hard-coated polycarbonate. “Inside it’s built with a new construction method that uses a reinforced steel structure.”
  • There’s a cool line of custom cases for the 5C. They’ve designed areas around the cameras and flash.
  • This is iPhone 5C, and it’s really stunning. It delivers color through every detail. The entire back and sides are made from a single part. The front is one multitouch surface.
  • An incredible all new design that’s more fun and colorful.
  • “A few of you may have seen some shots on the web. And that’s cool!”
  • iPhone 5C!
  • THere are two new designs!
  • “The business has become so large, so this year we’re going to replace the iPHone 5.”
  • “In the past, we’ve lowered the price of the current iPHone, making it accessible to more people. This year, we’re not going to do that.”
  • “iPhone 5 helped take our iphone business to an entirely different level.”
  • He’s talking about iPhone 5, which was instantly the most loved iPhone ever — and the best selling.
  • “A couple of you may have been expecting this.”
  • Now onto iPhone.
  • For any new iPad or new iPhone or 5th-gen iPod Touch.
  • “iOS 7 will present you with a screen that lets you download these apps.”
  • Free on all new iOS devices.
  • “Today we’re announcing that we’re making all five of these apps free.”
  • “We think that iWork has a keen advantage for productivity, and iPhoto and iMovie are great for creativity.” No other platform has apps like these, he says.
  • iMovie lets you make full HD movies from your iPhone or iPad.
  • Apps like iPhoto, which brings photo editing to the next level.
  • “Keynote is the most powerful presentation program ever made.”
  • Now onto iWork.
  • Craig’s off and now Tim is back on stage.
  • iphone 4+, ipad 2+, ipad mini, and 5th-gen ipod touch will all get i.
  • iOS 7 will be free starting Sep 18th.
  • “Downloading iOS 7 is like getting an all new phone that you already know how to use.”
  • Craig’s definitely doing a lot of jokes at his own expense; there was a todo app for buying shampoo and conditioner earlier.
  • In iOS 7, there’s also a new music experience, with iTunes Radio.
  • “What’s really awesome is that on the retina display you can make out different parts of your collection and you can pick out one particular photo and bring it forward.”
  • You can also look at the full year view.
  • An entire vacation automatically pulled together into one group.
  • Now onto Photos. You can group your photos by moments, based on time and location when they were taken.
  • Lots of techno ringtones. “You may miss a call because you’re dancing!”
  • New ringtones as well!
  • You’ll also be able to choose a male voice for Siri.
  • Siri is also improved. “What’s Lady Gaga saying?” Siri shows some of the latest tweets.
  • Search is also more convenient; just pull down from any panel on the home screen.
  • Notification Center can be brought up from the lock screen as well as a swipe down from the top.
  • Swipe up from the bottom to bring up Command Center.
  • Many of this we’ve seen before. He’s showing off the parallax effect on the wallpaper now.
  • “Virtually overnight hundreds of people will download iOS 7. It starts with the lock screen.”
  • “It was just 3 months ago at WWDC that we unveiled iOS 7.”
  • Craig Federighi is up now to talk about iOS 7.
  • “iOS will quickly become the world’s most popular operating system.”
  • “Next month we will ship the 700 millionth iOS device.”
  • But right now he’s going to talk the US specifically.
  • “We’re expanding our footprint outside the US.”
  • Huge applause at the end of that video.
  • Lady Gaga opened the festival, and now we’re seeing some of her performance.
  • Now everyone is rushing into the venue. Reminds us rushing into the Town Hall just about 10 minutes ago, actually.
  • And now to the fans waiting outside, who are dressed up in all sorts of costumes.
  • They prepared a video for it.
  • You can enjoy them on your iPhone or iPad, or even Mac or PC.
  • Many of the concerts are also available on demand.
  • As you can imagine, demand has been off the charts. 20 million people applied for tickets!
  • Tim is talking about the iTunes festival, which is in its 5th year.
  • “Thank you very much for joining us. A special welcome goes out to those joining us in Beijing and Tokyo who are joining us today.”
  • Huge thunderous applause.
  • And Tim Cook has just entered the building!
  • 5 minutes left!
  • Doors are open!
  • That’s a look at the second holding stage — a packed house awaits. Doors should be opening up within five minutes or so.
  • 20 minutes folks!
  • 30 minutes Left! Are you ready?!
  • Apple Store currently offline.

Introducing iOS7: The mobile OS from a Whole New Perspective!


All-new design.

iOS 7 started with a desire to take an experience people love and make it better. To make it even simpler, more useful, and more enjoyable — but still feel instantly familiar. The design of iOS 7 is beautiful because it’s all of those things. And it’s the start of a new chapter for iOS.

All-new features.

Control Center, AirDrop for iOS, and smarter multitasking are just a few of the great new features in iOS 7. And all your favorite apps have been enhanced to make everything even easier to get to and use. So with iOS 7, not only is your device more capable, you are, too.

Control Center

Notification Center


iTunes Radio










  1. Panorama format is available on iPhone 4S, iPhone 5, and iPod touch (5th generation). Square and video formats and swipe to capture are available on iPhone 4 or later, iPad (3rd generation or later), iPad mini, and iPod touch (5th generation).
  2. Filters in Camera are available on iPhone 5 and iPod touch (5th generation). Filters in Photos are available on iPhone 4 or later, iPad (3rd generation or later), iPad mini, and iPod touch (5th generation).
  3. AirDrop is available on iPhone 5, iPad (4th generation), iPad mini, and iPod touch (5th generation) and requires an iCloud account.

iOS 7 will be compatible with:

iPhone 4, 4S and 5.

iPod 5th Generation.


iPad 2, iPad Retina and iPad Mini.

LiveBlog Apple’s WWDC 2013


Click this image above every minute to refresh this page and stay up-to-date with the latest info from Apple’s WWDC 2013!
Click this image above every minute to refresh this page!

Thanks to everyone for reading! Stay Tuned For ECB’s Future Posts about the new releases and future WWDC 2013 Posts !

  • “This is it. This is what matters. The experience of a product. How will it make someone feel? Does it deserve to exist?”
  • “We’ve created an ad to express this, and I’d like to share it with you now.”
  • “The words we showed you at the beginning reflect our values. You’ll see these reflected in our products in the future.”
  • “We are incredibly proud of all these products. I’d like to thank everyone at Apple that works so hard to create them.”
  • “What a morning. OS X Mavericks. New, incredible MacBook Airs. The next generation Mac Pro. iWork for iCloud…”
  • iOS 7 available to developers today, for everyone else in the Fall
  • “This is a major release for our developers as well. Over 1500 APIs.”
  • “If a thief tries to turn off Find my iPhone or wipe the device, they will not be able to reactivate it.”
  • Activation Lock
  • “There’s one feature I want to talk about in more detail.”
  • FaceTime audio! , Notification Sync
  • “There’s more to iOS 7 than we had time to talk to you about today.”
  • This will be the first streaming service that has Led Zeppelin. So that’s exciting.
  • So, you can listen to radio stations, and then buy if you like the song.
  • A little demo hiccup… “Once you have a station you love, you can share it with a friend or start a new one based on the song.”
  • “Today we’re introducing an amazing new way to discover music: iTunes Radio.”
  • “You see all of your purchased music right in your library.”
  • Next up, music. “This is the best music player we’ve ever done.”
  • You no longer have to manually manage app updates.
  • Auto-updating apps in the background.
  • “What if you could get iOS on the screen that’s in your car?”
  • “We want to take car integration to a whole other level.”
  • You can adjust settings with siri like brightness.. and u can now search Twitter with Siri, and Wikipedia
  • And new international voices. Very HAL-like.
  • Siri has a new voice. And a male voice. And they sound really, really real.
  • “New Gorgeous interface!”
  • “Let’s talk about Siri.”
  • “Integration with internet services is a huge part of iOS, and never more so than with iOS 7.”
  • Apple now supports video via iCloud photo sharing.
  • AirDrop, iCloud, Twitter, Facebook… looks like there’s another icon.
  • You can share into other people’s photo streams, and other people can share into yours it looks like
  • “We also have great new ways to share your photos.”
  • You can tap and scrub over the photos in the year view to see larger photos.
  • You can zoom out to entire years. Very interesting. “You can make out patterns of photos.”
  • New photos app automagically organizes your pictures, based on where and when — called “moments”
  • New camera app has automatic “square” camera for Instagram shots. Ha!
  • iPhone 4S will not get Airdrop, nor will the iPhone 4.
  • “You just tap to share. You don’t need to wander around, bumping your phone.”
  • Airdrop for iOS
  • No reloading of apps — looks really slick.
  • Multitasking is now almost exactly like webOS.
  • Switching over to Control Center, the slide-up quick toggles menu
  • The tab overview features a very smooth animation, each page has its own preview, and you’re no longer limited to just eight.
  • Tabs work as a kind of Rolodex roundabout, flying backward and forward in 3D
  • One-tap access to all your Safari favorites.
  • Your most-used apps will get priority on background cycles.
  • New multitasking for all apps — “with great battery life.”
  • Swipe up from bottom of display and reach control toggles for your oft-used settings
  • New gesture from the left edge of the device, it moves you back in an app — it’s a gesture back button!
  • Semi-parallax scrolling in Messages app
  • “You can see behind the icons, it’s really incredible.”
  • “We ran out of felt and wood.”
  • “When you move the device in your hand, it actually tracks your motion.”
  • New Game Center logo and design
  • “It’s unbelievable, it’s just gorgeous. From the typography to the homescreen.”
  • Weather app not only has not active date, but no longer says 73 degrees
  • “You are going to love iOS 7.”
  • “I think there is a profound and enduring beauty in simplicity.”
  • “Ultimately, design defines so much of our experience.”
  • Video : Jony Ive: “We’ve always thought of design of being so much more than the way something works.”
  • “iOS 7 is the biggest change to iOS since the introduction of iPhone. It’s packed with tons of new features, and a stunning new user interface.”
  • “The team at Apple has been working incredibly hard on the latest version of iOS. And today it’s a great thrill that I announce iOS 7.”
  • “This is why we get so excited about working on a new version.”
  • “If you look at the customers using the latest version, it’s not even close.”
  • “Over 90% of iOS users are using the latest version of iOS. That stands in stark contrast to Android.”
  • “iOS blows out everyone else in satisfied users.” Interesting, Windows Phone satisfaction higher than Android on this chart
  • JD Power loves iOS devices. 9 consecutive awards.
  • Mobile shopping traffic is higher on iOS devices. That’s a weird metric.
  • “Just like iOS customers buy more of your incredible apps, they also buy a lot other stuff.”
  • “iPhone users use their phones 50% more than Android users.”
  • “I’m happy to tell you people are using our products substantially more than other products.”
  • “iOS powers the world’s best mobile devices.”
  • Tim is back. “Next we’d like to turn our attention to iOS.” Huge cheers.
  • “We support Safari, IE, and Chrome.”
  • “I’m sure everyone wants to know how this works on Windows.” Chrome and IE being shown off.
  • Image rotation, very speedy. “This is all happening in a browser!” Finally they get some applause for the rotation. Keynote 3D animation, in a browser.
  • Very slick interface for the web, however. Looks more intuitive than Google’s offerings.
  • “Let me tell you a little bit about iWork.”
  • Ooh, iWork discussion…
  • New iCloud icon?
  • Tim is extolling the benefits of Game Center (on iCloud).
  • We now have 300m users of iTunes in the cloud.
  • “You gotta love the Mac Pro. Next I’d like to talk about iCloud.”
  • Tim is back now.
  • Finally, a computer for real Americans, made by real Americans.
  • “This is the future of the Pro desktop. It is coming later this year. It is designed in California, and assembled here in the US.”
  • “It is a stunning product.”
  • 4 USB 3 ports, 6 Thunderbolt ports.
  • It’s 1/8th the volume of the old Mac Pro. WHAT!?
  • OH MY. It’s tiny!
  • “It is a Mac unlike any we’ve ever made.”
  • Supports 4K displays.
  • This delivers over 7 terraflops of performance. C’mon Phil, you just made that up.
  • Dual AMD CPUs. AMD!
  • Thunderbolt 2.
  • The new Mac Pro looks exactly like the Braun KF 20 coffee maker.
  • We’re seeing spherical shapes in a video now.
  • Extremely low sub bass.
  • “The engineers have come up with something truly radical.”
  • “We didn’t just want to make the same version of the desktop idea that everyone has.”
  • Also, MacBook Airs start shipping today.
  • Oh snap. New Mac Pros.
  • 11-inch starts at $999. 13-inch at $1,099.
  • Think about all the data you’ll lose when those mechanical drives fail.
  • New Time Capsules — 2TB or 3TB hard drives.
  • New Airport base stations, entirely new designs. 4-inches by 6-inches.
  • Up to 10 hours of movie playback.
  • If that’s true, it’s fantastic.
  • 11 inch will get 9 hours, 13 inch will get 12 hours.
  • “But the biggest benefit is battery life.”
  • 40% faster graphics.
  • “The MBA is based on Haswell ULT. It’s a great processor for battery.”
  • “We’re really pleased to tell you that we’ve updated an entirely new line of MacBook Airs.”
  • “Good morning everyone. I’d like to talk to you about the MacBook Air.”
  • Phil Schiller is out.
  • Developer preview of Mavericks available today. Final release this Fall.
  • You can select chapters. Gripping stuff.
  • Now working his way through books. They’re books. On your Mac.
  • Also, didn’t Jobs love these faux textures? Making fun of the old look feels a little harsh, though certainly warranted.
  • The scarcity of POIs shown on Apple Maps is striking if you’re a Google Maps user. Paris looks like a ghost town.
  • Beautiful maps on your Mac. I would just double check the directions on Google Maps
  • Demo time, again.
  • Your full library from your iOS devices, available on your Mac.
  • “Finally, we’re bringing iBooks to the Mac.”
  • “We’re providing an SDK to add mapping functions to your apps.”
  • Push directions from Maps on your Mac to your iPhone.
  • “No virtual cows were harmed in the making of this.”
  • New calendar. Leather is gone.
  • Push notifications from apps will push iOS alerts to your Mac. Notifications on the lockscreen. It will also do app updates in the background.
  • Reply right to notifications. Email, FaceTime, Messages.
  • “Next, some improvements to notifications.”
  • Will also remember credit cards. “But you have to remember your own security code.”
  • Looks like Google Chrome sync is coming to Macs and iOS devices — Apple style. iCloud keychain will hold all of your passwords in the cloud, across devices. Safari will also auto-suggest passwords.
  • “We have some more improvements that I think is really going to help you with your browsing. One of them is iCloud keychain.”
  • “And that’s Safari in Mavericks.”
  • Deep Twitter integration into Safari. Almost like a limited Twitter client (as Walt just suggested).
  • It intelligently focuses power on what app / window you’re focused on while working. Very cool.
  • demo time
  • Mail tweaks. “Super glassy smooth scrolling.”
  • “It uses way less energy than Chrome, and when you compare to Firefox, it’s just sad.”
  • Craig going through Safari’s performance wins over competing browsers.
  • New Safari has a sidebar bookmarks bar. Reading lists on the sidebar, also Twitter and LinkedIn.
  • “The engine in Safari is used by over 1.5 billion devices.”
  • “Next let’s talk about Safari.”
  • “In Mavericks, we intelligently align the work of your computer’s power transitions, which reduces CPU activity up to 72%. It’s pretty awesome.”
  • “Now I’d like to talk about some advanced tech in Mavericks.”
  • Using an Apple TV connected display / TV as a second monitor looks handy. An extension of mirroring in some ways.
  • “Mission Control has been supercharged for multiple displays.”
  • Multiple display tweaks are nice. Will make a lot of nerds very happy. Regular people just now hearing about multiple displays for the first time.
  • Applause for tags. Actual, human applause.
  • Tags and tabs. Hot for 2013.
  • You can also drag items into a tag window to add the tag.
  • Craig is just running through tab use. Next up is tagging.
  • These tabs look quite handy.
  • “I’m going to go up here and merge all my windows.”
  • Demo time!
  • “Finally, if you have an Airplay connected HDTV, it acts as a full power connected display as well.”
  • “With multiple displays on the Mac, its always been a powerful way to work.” Dock, menubar now on both displays.
  • Huge cheers!
  • “Next, multiple displays.”
  • “Tags are great for search as well.”
  • Tags for documents. Where ever they are.
  • “We’re bringing tagging to the Mac.”
  • “Next, tagging.” Someone yelled “yes!”
  • “It’s also a great app to take full screen.”
  • So, you can work in the finder with multiple windows, but now you can draw all of those windows together in tabs.”
  • “I want to talk about three of them right now.”
  • “It has great new apps and enhancements.”
  • “For our first CA themed release, we went just to our backyard. OS X Mavericks.”
  • “We want a name for the next 10 years. It’s the places that inspire us here in California. Where OS X is designed.”
  • “We thought maybe we could take this in a different direction. So I’m proud to present: Sea Lion.”
  • “As we turn our attention now to the 10th version, we’ve hit an issue. We do not want to be the first software in history to be delayed because of a dwindling supply of cats.”
  • “Let’s talk about OS X.”
  • Craig Federighi is on stage.
  • “We’re making the best Macs, but we’re not standing still.”
  • “It’s our best-selling release of all time.”
  • “We had lots of innovation for the Mac last year. One of those was Mountain Lion.”
  • “For us it’s never been about making the most. We care more that the Mac is number one in customer satisfaction and quality.”
  • Average annual growth rate for Mac is 15% versus 3% for PCs.
  • “The MacBook has continued to define the future of the notebook. It’s the number one notebook in the US.”
  • “The install base is incredibly strong. 72 million.”
  • “Next I’d like to talk about the Mac.”
  • “On behalf of Apple, I’d like to thank all of the developers here for making such incredible apps.”
  • Tim is back. “I think these guys are going to be incredibly successful.”
  • Anki Drive is available today. “We are a robotics and AI company, and this is only the beginning.”
  • “With Anki Drive we use technology to take gaming to a whole new level. You can play against your friends, or take your chances against the AI.”
  • And the car uses weapons to shoot other cars off of the road. “This is a video game in the real world.” Big applause for that.
  • This is pretty cool — the cars are using AI to try and outsmart and outrace each other.
  •  Boris placed a car on the track and it began lapping the other vehicles. Think those old track racing games you played as a kid. But with no weird pin-track.
  • “Alright, he’s a little camera shy.”
  • “We’re so excited to give you a peek at our first product, Anki drive.”
  • Boris Sofman from Anki is out to talk about the product.
  • “They’re using iOS devices and the platform to bring AI and robotics into our daily lives.”
  • “One thing we love about the app store is that it levels the playing field between large and small developers.”
  • “That’s three times more than all other platforms combined.”
  • “We are incredibly proud this morning to announce we have now paid developers $10 billion.”
  • “We have 375k apps designed for iPad, to take advantage of the full, beautiful canvas.”
  • “Thanks to you we now have 900k apps in the store.”
  • 50 billion apps downloaded.
  • “It’s a fantastic store in a great location. Only Apple can do this.” Well…
  • Honestly, you usually don’t see Germans emote this much. They seem pretty psyched.
  • Now a video showing the opening of the store in Berlin. You’ve never felt this pumped about a retail outlet in your life.
  • We recently opened this beautiful store in Berlin. It was originally one of the first theaters in Berlin.”
  • Tim is now talking about Apple’s retail stores. “The people who work at our stores are passionate about how technology can affect people’s lives.”
  • “We sold out WWDC in just over a minute.”
  • “I’m really glad you liked that. Those words mean a great deal to us, and you’ll see that reflected a great deal today. Welcome ot the Worldwide Developers Conference. You’re going to have an incredible week.”
  • Tim Cook is on stage! Huge applause!
  • The video is haunting, simple, beautiful… flat, admittedly.
  • “How can anyone perfect anything? we start to confuse convenience with joy.”
  • Here go the lights. We’re ready to begin!
  • “Ladies and gentlemen, please switch all electronic devices to silent mode.” And now, upbeat Vampire Weekend!
  • Device are being ordered into silent mode. Everyone’s been warned.
  • 7 minutes lef!
  • By the way, we are now TEN minutes away from keynote commencement. Are you ready? We sure are.
  • By the way, Microsoft’s E3 event is trucking along right this very moment! Microsoft just announced a new Xbox 360! Because, why not?
  • The tone right now is much calmer and more mellow than past WWDC events.
  • Yahoo CEO Marisa Mayer shows up for WWDC.
  • Just spotted Jony Ive in the house. Just in case you were wondering if he’d show.
  • The connectivity there is absolutely brutal. House WiFi: down. Verizon LTE: down. AT&T: barely hanging on.( Be Patient!)
  • 20 minutes left!
  • Apple reps: We’ve added an additional 2000 seats this year at the event.
  • Still about a half hour to go — the very big room is starting to fill out.
  • Tim Cook, meeting and greeting!
  • By the way, we have two folks wearing Google Glass
  • Mr. Cook’s got the top two buttons unbuttoned. Rocking the executive casual look.
  • Image
  • People are taking their seats
  • Apple’s Online Store is now down ahead of WWDC
  • The line at WWDC is crazy right now!


It’s time for WWDC 2013! Apple’s developer conference is going to take place today starting at 10AM PT (8Pm Beirut Time) and of course, we’re super-excited because we know we’re going to see iOS 7 for the first time.

As you probably know, iOS 7 is expected to the first major renovation of Apple’s mobile platform since its very beginning. Under the management of Sir Jony Ive, iOS 7 is said to sport a more contemporary, “flatter” look. However, exactly what new features Apple has in store for us remains to be seen.

 Be sure to stay tuned to Elie Chahine’s Blog as we’re going to cover all the news coming out of

WWDC 2013 for you! The keynote will begin at 1PM ET | 12PM CT | 11AM MT | 10AM PT | 5PM GMT | 7PM CET | 8Pm Beirut.