Here is the first television ad for the Microsoft Surface Pro

The Microsoft Surface Pro launched on Saturday and the 128GB model quickly sold out at the Microsoft online store. This version of the Microsoft Surface tablet features a dual-core Intel i5 core processor, runs Windows 8 and the same apps that run on your desktop box at the office. In fact, this idea of the Microsoft Surface Pro being for business use is the focus of the first television ad for the slate. Like the debut ad for the Microsoft Surface RT, there is dancing and even some karaoke thrown in for good measure.

Here is the first television ad for the Microsoft Surface Pro

The ad displays some of the features of the Microsoft Surface Pro including the stylus support and the USB port. The 128GB version of the tablet is $999 with the 64GB model priced at $899. This price does not include the Touch or Type Cover.

The Touch Cover is $119.99 and offers a touch enabled QWERTY keyboard that You’ve seen how the Microsoft Surface RT has been marketed to the kids. Now we have a different computer aimed at a different demographic. So far, it’s been all good news for the Redmond crew.doubles as a protective cover for the screen. The Touch Cover is available in Black, White, Red and Cyan.

The Type Cover offers more traditional raised keys for $129.99 and is available only in Black.

Oprah’s attempt to promote the Microsoft Surface backfires!

2012-11-19_10h08_01

Oprah is out plugging the Surface for Microsoft, stating that she is buying several of the devices as gifts.

However, in sending out that specific tweet, she, or whoever was running her account that day, used a somewhat embarrassing service to communicate.

As we, and others have noticed:

photo 520x395 Oprahs attempt to promote the Microsoft Surface backfires: iPad used to send tweet

Yes, this is amateur hour.

Oprah have legions of fans, making her an effective marketing channel for Microsoft. Except for when the narrative around her promotion is tossed on its head by a foolish, and utterly avoidable mistake.

That shows why people who manage social media accounts should be tech savvy, not just marketing savvy.

Microsoft unveils its own tablet: the Surface

The Windows-makers have just unveiled a new slate called the Microsoft Surface.

Described as a “tablet that’s a great PC, and a PC that’s a great tablet,” the Surface looks to be much more than an iPad competitor. It has a 10.6-inch display, magnesium casing, and weighs in at just 1.5 pounds…

Other features of the Surface include a full-sized USB 2.0 port, 9.33mm profile, and a built-in kickstand. And Microsoft has also introduced an interesting accessory for the slate, a multitouch keyboard with a built-in trackpad.

It looks like the Surface will be available in two varieties: one, built on the ARM architecture, running Windows RT tablet software. And a Pro version, which uses Intel CPUs, and runs a full version of Windows 8.

Obviously, you’ll have to make a few trade-offs when going with the Surface Pro. It’s thicker, at just over 13mm, a bit heavier, and has onboard fans. But you also get the benefits of a higher-res display and the added power.

So far, there’s no word on pricing outside of “it’ll be competitive with other tablets,” and nothing regarding a release date. Microsoft did, however, say that the Windows RT version will be available in 32GB and 64GB models, and the Pro version will have higher capacities.

Overall, this looks like a strong, bold play from the Redmond company. And we’re interested to see how well the Surface does with consumers. If nothing else, it’s intriguing that Microsoft is now in the hardware business.