Half of all Americans own something made by Apple

A study conducted by pollster Bill McInturff in conjunction with Hart Research Associates for CNBC shows that 55 million U.S. households, nearly half the total in the country, own a product made by Apple. And of those remaining holdouts, one in ten households plan on adding an Apple device sometime in the next year. The poll was held from March 19th through the 22nd and 836 Americans were surveyed. The margin of error is plus or minus 3.4%.
CNBC's study looked at U.S. ownership of Apple products - Half of all Americans own something made by Apple
The average household that has an Apple product has three such devices. Jay Campbell, a VP at Hart Research said, “It’s a fantastic business model — the more of our (Apple) products you own, the more likely you are to buy more. Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level.”

Income plays a part in the results of the survey. 77% of those Americans earning $75,000 or more own at least one Apple product and on average, they own three devices made by the Cupertino based firm. Of those Americans making $30,000 or less, just 28% own at least one Apple device. Age also plays a role in the purchase of Apple technology. 63% of those between 18 and 34 years old said they were Apple users. That was the same percentage of those Americans between 35 and 49 who identified themselves as Apple users. That dropped off to just 50% for those 50 to 64 years old while only 26% of those 65 and older say they use an Apple product.

Children seem to be a big fan of Apple devices. 61% of households with at least one child have an Apple device while only 48% of thouse households without a family member 17 or younger, own an Apple product. Finally, it seems that the tech savvy West Coast might have a higher ownership rate of Apple products with 57% of left coast households owning an Apple device. That drops down to a rate of 47% to 51% of households in the rest of the country.

Here’s why Apple’s quarter is not only record shattering – it’s Historic !

Here's why Apple's quarter is not only record shattering - it's historicApple Smashes Expectations and is now the Top Smartphone Manufacturer in the World– the company ended up selling 37 million iPhones and 15.4 million iPads eliciting comments as “numbers so big that they almost seem like they should be typos.”

That’s not just a record-breaking quarter – it’s a historic one, we need to put in the perspective of not only the industry but the global market to really see how successful Apple was.
Here’s the breakdown of the facts:

 – Apple’s $13 billion profits surpassed Google’s entire revenue of $10.6 billion. Actually, Apple’s profits for the year exceed Google’s revenue for the year as well.
– Apple’s $13 billion profits actually equaled Apple’s own revenue in Q4 2010. Which was only 15 months ago.
– Apple’s quarter is the second strongest in US history, the fourth strongest globally. It’s on that list with 18 other companies. You might notice all of the rest are oil and gas companies.
– Apple’s market cap makes its worth more than whole countries like Greece.
– Apple’s cash reserves now stand at $97.6 billion – which is more than all companies except for the biggest 52.
– Apple’s margins are staggering. While Walmart made nearly double the revenue, Apple had four times the profits.
– Apple’s gross margin for the quarter was 44.7% – so big, it got CFO Peter Oppenheimer stunned impressed and he’s been working at Apple for 15 years. 
Here's why Apple's quarter is not only record shattering - it's historic
– iPhone sales double with every new model: 
* In 2009, Apple sold more iPhones than it did in 2007 and 2008 combined. 
* In 2010, Apple sold more iPhones than it did in 2007, 2008, and 2009 combined. 
* In 2011, Apple sold 93.1 million iPhones, slightly more than it did in in 2007, 2008, 2009, and 2010 combined.
– Apple probably outdid Samsung in smartphone sales. With 37 million iPhones, Apple is way ahead of the 35 million Samsung smartphone sales guess. 
– Apple is also now back to being the world’s biggest smartphone maker.
– Apple sold more iPads than HP sold personal computers – 15.4 million iPads versus 14.7 million HP computers (Gartner’s estimate)
– The iPad market is now larger than the whole desktop PC market.
– iTunes alone brought 50% more revenue than Yahoo.
Clearly, this was a quarter that will be remembered. Apple is offering a lower guidance for the next quarter for a couple of reasons, but obviously the company is still growing. Could it outdo itself and surpise everyone again in the next quarters? Where it all of this headed for Apple? Let us know your thoughts in the comments below.
Here's why Apple's quarter is not only record shattering - it's historic
source: Daring FireballTechCrunch@jlgolson