Oprah’s attempt to promote the Microsoft Surface backfires!

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Oprah is out plugging the Surface for Microsoft, stating that she is buying several of the devices as gifts.

However, in sending out that specific tweet, she, or whoever was running her account that day, used a somewhat embarrassing service to communicate.

As we, and others have noticed:

photo 520x395 Oprahs attempt to promote the Microsoft Surface backfires: iPad used to send tweet

Yes, this is amateur hour.

Oprah have legions of fans, making her an effective marketing channel for Microsoft. Except for when the narrative around her promotion is tossed on its head by a foolish, and utterly avoidable mistake.

That shows why people who manage social media accounts should be tech savvy, not just marketing savvy.

Justin Bieber Releases New Music Video: Beauty And A Beat ft. Nicki Minaj

Update: Nicki Minaj & Justin Bieber breaks the vevo record with 10.6 million views on “Beauty And A Beat” in 24 hours.

So… did Justin Bieber get you?!?

The singer claimed earlier this week that footage from his camera and his computer was stolen.

He then engaged in what appeared to be a Twitter war with the culprit, who threatened to release an especially damaging piece of evidence against Bieber at noon today.

And what happened at noon today? Bieber unveiled the official music video for “Beauty and a Beat.” That’s right, America: you’ve been punked!

Wrote Justin after releasing a video that features Nicki Minaj:

“since i was 14 i have had a lot of things said about me, from dying, to taking hormones, to dying again, to stuff about my family… to saying i had a baby with a woman i never even met. nude pics, drugs, my family, my character…but today…today i get to be in on it…”

Sounds like some residual bitterness there from a few of the Justin Bieber scandals that have cropped up over the years.

But whatever the motivation, well played, Biebs. You fooled us.