Sony announces the Xperia C5 Ultra and the Xperia M5!

Sony Mobile continues its innovation in imaging with the introduction of two best in class super mid-range smartphones

Sony has announced two new smartphones, the Xperia C5 Ultra and the Xperia M5.

The Xperia C5 Ultra is the successor to the Xperia C3 that was optimized for taking self portraits. The C5 Ultra has a 13 megapixel autofocus camera on the front and back, much like the HTC Desire EYE. The front camera also has 22mm focal length to fit more people in and also an LED flash like on the C3.

Other than the camera, the C5 Ultra has a 6-inch, 1920×1080 resolution IPS display with really thin bezels on the side, 1.7GHz octa-core MediaTek MT6752 chipset, 2GB of RAM, 16GB internal memory, microSD card slot, LTE, 2930mAh battery with a promised battery life of up to two days, and Android 5.0 Lollipop.

The Xperia M5 is what Sony calls the ‘super mid-range’ smartphone, and is quite similar to some of the Xperia Z series devices. It has the same OmniBalance design with metal on the sides and glass on the front and back. The M5 is also dust and waterproof with IP65 & IP68 certification.

The M5 also has a 5-inch 1920×1080 resolution IPS panel, MediaTek Helio X10 processor, 3GB RAM, 16GB internal memory with microSD card slot, 21.5 megapixel camera on the back, 13 megapixel camera on the front, LTE, 2600mAh battery with two-day battery life, and Android 5.0 Lollipop.

Both the C5 Ultra and the M5 will be available in dual SIM variants in selected countries across emerging markets starting mid-August.


Sony is now a sales monster!

Guess who the number two cell phone manufacturer in India is? If you guessed Apple, or Samsung, or Nokia, or HTC, then you’d be wrong: it’s Sony.

Although Sony has been producing quality handsets and has been a presence in the mobile phone landscape, it hasn’t exactly been known to be dominant or at the top of the game. However, in India, Sony has seen tremendous growth, surpassing even Apple.

How were the able to do this? It’s all diversification and strategy. Sony focused on dishing out low-priced handsets that fall in the $166-$333 range, (10k to 20k rupees). That, combined with a $65 million advertising campaign has pushed the brand into cell phone market glory, making them second to only the mighty Samsung in the country.

Here are the sales figures: 9.1% of all smartphones sold in India are Sony models. Samsung takes a huge piece of the pie with a monstrous 43%, leaving Apple with 7% of sales. These are all records from Q4 2013 and measure the value of phones sold.

In terms of actual units, and not profits, Samsung was still on top with 38%, Micromax with 13% (they offer much cheaper devices so aren’t making as much of a profit as Sony), and then Sony came in third, followed by Apple in fourth place with 5.5% and 2% of smartphones sold respectively.

So what models were the winning handsets for Sony in India? The Xperia M Dual, and Xperia C. The Japanese manufacturer may be receiving stiff competition, however, with the re-released iPhone 4 (retailing for $375 in the region) and the upcoming, $100 Nokia X.

We have yet to see if Sony will continue to grow their market share in India, but for now, it looks like they have succeeded in establishing their brand as a popular and trusted one.

Sony to unveil the Xperia Z1S on November 12

Sony is rumored to schedule an event for November 12. According to tipster from Chinese social media, the event will be held in Shanghai and will see the launch of the Sony Xperia Z1S as well as a device codenamed Xperia Taichi.

An official press image of the Sony Xperia Z1S leaked recently, although at that point it wasn’t sure if it will be the international version of the Z1 f Sony already launched in Japan. The smaller brother of the Xperia Z1 already undergone several benchmark tests, which showed that it easily will be the best performer in the mini league.

Based on its Japanese brethren, the Xperia Z1S is expected to rock a 4.3-inch 720p display, Snapdragon 800 chipset with quad-core CPU and a 20MP G-Lens camera.

The other smartphone that’s been rumored to debut at the event is the Sony Xperia Taichi. According to rumors it’s a mid-range phablet flaunting a 6″ 720p display and the true octa-core MediaTek CPU inside.

Take this rumor with a pinch of salt, as Sony hasn’t mentioned anything about an upcoming smartphone-related event. We’ll make sure to keep you posted if any new info comes in, though.

New Sony Xperia smartphone releases help company profits

Sony new smartphone releases help company profits

The smartphone market up until recently was largely dominated by Apple and Samsung that are arguably the two major players, but there has been some movement on the Android platform with the likes of Sony and HTC getting their acts together by providing much more desirable hardware. Now it has been revealed that new Sony Xperia smartphone releases are helping company profits.

PlayStation maker Sony has just released its financial results for the second quarter of 2013 and the company revealed it has shifted 9.6 million Xperia handsets, which is an increase of 30% compared to the same period last year.

This equates to the best ever single quarter success for the company in terms of smartphone sales and has obviously been helped by the release of the Sony Xperia Z, and the Sony’s net profit came out at $35 million compared to a loss last year.

Its mobile division saw its sales rise by 36% to 3.9 billon that was led by sales of Xperia handsets as well as higher than average selling prices. This comes after the company has seen sales slide for its PlayStation 3 and previous losses in the TV market.

The company has also been helped by the weakening of the Yen making products coming out of Japan cheaper to foreign purchasers, but the company promised last year that it would launch new smartphones that would rival the competition.

This seems to be working so far and we can look forward to the next instalment in the Sony mobile revival with the release of the Xperia Honami later this year.