MBC2 Finally changes its “Terrifying” Commercial Break segment song!

MBC2 Commercials

MBC2 is the first 24-hour free-to-air movie channel in the Arab World. The Channel offers a wide variety of top international and Hollywood movies.

A couple of years ago, the channel got a new “Theme” – if we can call it like that – alongside its Commercial Break segment song, and it was a real PAIN since then! The video below describes the moment: 

And it was really the case, no matter what genre of movies was aired, the same Commercial segment song was played over and over like every 10 to 15 minutes.

Finally, MBC2 has turned this into a new SILENT blue animated dots (similar to the pic above), and it will play a nice song when the break is over showing the name and picture of the movie as the illustration demonstrates below:


Its about time, MBC!

YouTube paid subscriptions now live, starting at 99 cents per month

We knew it was in the works and today marks launch day for YouTube’s paid subscription pilot program. Users were worried that their favorite YouTube channels would be switching to the paid model, but from the looks of the pilot channels, there isn’t too much worry about that. Instead, the paid subscription channels are dominated by names you wouldn’t expect to see (legally) on YouTube, like Sesame Street.

The current lineup of channels in the pilot program fall mostly into a few major categories. Of the 53 pilot channels, most seem to be either children’s programming (Jim Henson’s Family TV, National Geographic Kids, DHX Junior/Kids, Franklin), or sports/fitness (TNA Impact Wrestling, UFC Select, PGA Academy, Primezone Sports with Deion Sanders, iAmplify, Cars TV). The rest are a smattering of genre channels covering documentaries, comedy, Spanish language, LGBT, and even a woodworking channel.
Every channel has a 14-day free trial, and afterwards the channels either offer a subscription fee starting at 99 cents per month, or purchases. For example, you can subscribe to Jim Henson’s Family TV for $2.99 per month or $24.99 per year (which includes Fraggle Rock, but not Sesame Street); or, you can buy individual episodes of Sesame Street ($1.99 for SD, $2.99 for HD) or purchase full seasons ($17.99/$27.99).
YouTube plans to continue rolling out more subscription channels with partners that will be adding more “TV-like” series.
Many people get angry at the idea of paid channels on YouTube, but we’ve defended the idea before, and we’ll continue to do it. As you can see with the pilot program, paid subscriptions are bringing in big name content creators like Jim Henson productions, a channel presented by Deion Sanders, and HDNet. Big names like this are only a good thing for YouTube. They won’t be crowding out the ad-supported channels, just adding a new tier of premium content.
As we’ve said many many times before, it’s just like online news. Only the top 5% of the most popular content on YouTube will be able to switch to paid subscriptions and end up making more money than with ad revenue. Just like only news sources at the very top, like NYT and WSJ, can put up a paywall and make it work. Everyone else has to stick with ad support.

64th annual Primetime Emmy Awards 2012 List of winners.

List of winners at Sunday’s 64th annual Primetime Emmy Awards presented by the Academy of Television Arts & Sciences:

  • Drama Series: “Homeland,” Showtime.
  • Actress, Drama Series: Claire Danes, “Homeland,” Showtime.
  • Actor, Drama Series: Damian Lewis, “Homeland,” Showtime.
  • Supporting Actor, Drama Series: Aaron Paul, “Breaking Bad,” AMC.
  • Supporting Actress, Drama Series: Maggie Smith, “Downton Abbey,” PBS.
  • Writing, Drama Series: Alex Gansa, Howard Gordon, Gideon Raff, “Homeland,” Showtime.
  • Directing, Drama Series: Tim Van Patten, “Boardwalk Empire,” HBO.
  • Comedy Series: “Modern Family,” ABC.
  • Actor, Comedy Series: Jon Cryer, “Two and a Half Men,” CBS.
  • Actress, Comedy Series: Julia Louis-Dreyfus, “Veep,” HBO.
  • Supporting Actress, Comedy Series: Julie Bowen, “Modern Family,” ABC.
  • Supporting Actor, Comedy Series: Eric Stonestreet, “Modern Family,” ABC.
  • Writing, Comedy Series: Louis C.K, “Louie,” FX Networks.
  • Directing, Comedy Series: Steven Levitan, “Modern Family,” ABC.
  • Miniseries or Movie: “Game Change,” HBO.
  • Actress, Miniseries or Movie: Julianne Moore, “Game Change,” HBO.
  • Actor, Miniseries or Movie: Kevin Costner, “Hatfields & McCoys,” History.
  • Supporting Actress, Miniseries or Movie: Jessica Lange, “American Horror Story,” FX Networks.
  • Supporting Actor, Miniseries or Movie: Tom Berenger, “Hatfields & McCoys,” History.
  • Directing, Miniseries, Movie or Dramatic Special: Jay Roach, “Game Change,” HBO.
  • Writing, Miniseries, Movie or Dramatic Special: Danny Strong, “Game Change,” HBO.
  • Reality-Competition Program: “The Amazing Race,” CBS.
  • Host, Reality-Competition Program: Tom Bergeron, “Dancing With the Stars,” ABC.
  • Variety, Music or Comedy Series: “The Daily Show With Jon Stewart,” Comedy Central.
  • Writing for a Variety Special: Louis C.K., “Louis C.K. Live at the Beacon Theatre,” FX Networks.
  • Directing, Variety, Music or Comedy Special: Glenn Weiss, 65th Annual Tony Awards, CBS.



‘American Idol’ no longer No. 1 show on TV . New Champion !

Is “American Idol” no longer the cultural titan it once was? The numbers are in for last night’s season finale. Not even the notoriously kind Judge J.Lo would have been impressed.

For the first time in a long time, “Idol” won’t finish as the top-rated program in primetime. According to preliminary numbers, NBC’s “Sunday Night Football” will go down as this season’s top-ranked program. The NFL game of the week averaged around 20.7 million viewers, while “Idol’s” Wednesday edition averaged 19.7 million viewers this season. With big NFL ratings come big numbers for the league. Last December, according to The Hollywood Reporter, “the NFL pre-emptively renewed TV rights deals with CBS, Fox, and NBC for nine years (through 2022) at an average increase of 7 percent per network that will take revenue for the NFL from $1.93 billion annually to $3.1 billion by 2022.”

Wednesday night’s ‘Idol’ finale “delivered a preliminary 6.1/18 among adults 18-49.” That’s down 32% from last year. Preliminary numbers suggest the finale had 21.5 million viewers. What was once the new hotness has become old and busted. Circle of life, kids.

Industry site Deadline.com points out that this shouldn’t come as a huge surprise. Throughout the year, the Fox reality show has been “tracking 30% lower than last season.” But it isn’t like the show was killing it last season. In fact, last season was (until now) the show’s lowest-rated finale.  However, this year’s season finale did have the most votes of any finale, an indication that while the numbers may be dwindling, those who remain are more passionate than ever.

Of course, “American Idol” has been on the air for about a decade, so it’s no wonder it’s getting a little long in the tooth. New shows with similar setups like “The Voice” are heading in the opposite direction. The NBC competition ended its second season earlier this month with a 16% jump over its debut season. Its Season 2 finale earned 11.6 million viewers.

But its not just “The Voice” that is gunning for the “Idol” demographic. There’s “The X Factor” with former “Idol” judge Simon Cowell. “Duets” with one-time “Idol” winner Kelly Clarkson. And one mustn’t forget Howard Stern on “America’s Got Talent.” “Idol” has a long-term fight on its hands and the star power of J.Lo and Steven Tyler might not be enough. Perhaps another major shakeup is in order.