Apple celebrates 30 years of Mac innovation with gorgeous timeline, video and interactive poll!

On this day thirty years ago, Steve Jobs presented the new Macintosh to a roomful of Apple investors.

Apple’s computer would go on to put the power of technology in everyone’s hands, all the while changing the face of personal computing for decades to come, upending whole industries, challenging the status quo and eventually leading to the iPod, iPhone and iPad.

Today, the company has taken over its own homepage with a gorgeous visual timeline of the thirty years of Macintosh innovations, paying tribute to the computer with a nicely done video, an interactive poll and other goodies…

Apple’s boss Tim Cook tweeted this from his iPad.

” Happy Birthday Mac! My life is infinitely better because we met. Today we salute everything you stand for. ”


The homepage has been redesigned with a nice teaser graphics replacing the rotating product banners and the four thumbnail sections alongside the bottom.

The message reads:

Happy Birthday, Mac.

In 1984, Apple introduced the world to Macintosh.

It was designed to be so easy to use that people could actually use it.

And it came with a promise — that the power of technology taken from a few and put in the hands of everyone, could change the world.

That promise has been kept.

Today, we create, connect, share, and share, and learn in ways that were unimaginable 30 years ago.

Imagine what we can accomplish in the next 30 years.

And here’s Apple’s video, celebrating some of the pioneers and the “incredible impact they’ve made”, including musician Moby whom Apple also featured in early iPod videos.

Clicking the teaser leads to a special page of offering a visual timeline of the Mac’s thirty-year history, ranging from the very first 1984 Mac to the PowerBook, the original iMac and its subsequent redesigns to the latest Retina MacBook Pro and the radically redesigned Mac Pro.


This is from the first pane of the timeline:

The one that started it all — the original Macintosh — wasn’t just a computer. It was a declaration that the power of the computer now belonged to everyone. At the time, most people didn’t even know how to use one.

But thanks to the simple graphical interface of the Macintosh, they didn’t have to. It was approachable and friendly, starting with the smiley face that greeted you. There were folders that looked like file folders and a trash can for throwing things away.

And with the click of a mouse, you could suddenly do the unimaginable. You could move things around on the screen, change the way they looked, combine words with images and sounds, and create like never before. A new era had begun.

Each clickable section reveals a story behind that era’s Mac model and offers a detailed overview of how it changed specific aspects of personal computing and what creative people like musicians, writers,  architects and filmmakers did with it.


Apple Stores seems to have joined the celebration with some pretty nicely done Mac-themed window displays, have a look below.

Source: IDB