Apple Store goes down ahead of today’s iPad event. Live video stream available on Apple’s website!


The online Apple Stores in the United States and the world over have gone offline ahead of today’s iPad event. Just a few minutes ago, Apple also updated its homepage with the event teaser graphics and provided a link to live stream the event through a web browser on iOS devices and Macs. Additionally, the Apple Events channel on the Apple TV has been updated with the event listing so couch potatoes from around the world can enjoy the presentation as it unfolds, from the comfort of their living room…

Today’s event kicks off at 10am PST / 11am MST / 12pm CT / 1pm EST.

In other time zones, the event schedule works out to the following:

• London – 6:00 p.m.
• Paris – 7:00 p.m.
• Beirut – 8:00 p.m.
• Berlin – 7:00 p.m.
• Tokyo – 2:00 a.m. (Wednesday)
• Sydney – 4:00 a.m. (Wednesday)
• Auckland – 6:00 a.m. (Wednesday)

ECB will be on hand watching the event unfold so expect ongoing coverage, news articles, analysis and colorful commentary pre, during and post event.

In the meantime, check out our iPad event roundup for a sense of what to expect from today’s presentation.

What to expect from Apple’s iPad event tomorrow?


Last week, Apple sent out media invitations for an event set to take place on Tuesday, October 22 at the Yerba Buena Center in San Francisco, California. It’s believed that the event will focus on new iPads, but OS X Mavericks and new Macs are also expected to get some on-stage time.

On the iPad front, we’re anticipating a new 9.7-inch model with a redesigned shell, an A7 processor and other upgraded internals. And as for the iPad mini, it sounds like Apple’s tiny tablet is finally going to be getting that high resolution Retina display everyone has been asking for.

What else? Keep reading for our full rundown of what to expect from this week’s event…

iPad 5


The media has been referring to Apple’s fifth generation 9.7-inch tablet as the ‘iPad 5,’ but there’s no telling what Apple’s going to call it. The company has toyed with a few nomenclatures in the line, including the ‘iPad 2,’ the ‘new iPad,’ and as it currently sits, the ‘iPad with Retina display.’


On the outside, the tablet is expected to look different than its predecessors. We’ve been seeing photos of purported ‘iPad 5′ shells since January, and they all collectively suggest that for the first time since the iPad 2 debuted in 2011, Apple has given the hardware a fairly significant overhaul.

That overhaul includes a big size reduction. It’s believed that the new tablet will be lighter than the current iPad, and 2 mm thinner. And if these recently-leaked schematics are accurate, it will also be 1mm shorter and—thanks to narrower side bezels—shrink in width by as much as 16mm.


As for the inside of the iPad 5, we’re expecting it to be running a variation of Apple’s new A7 processor. We actually haven’t seen any logic board leaks for the tablet yet, but the 64-bit chip has received a ton of praise thus far for its performance in the iPhone 5s, so we can’t imagine Apple not using it.


The new slate is also believed to be getting an iSight bump, moving from a 5mp camera sensor to an 8mp one. Highly regarded analyst Ming-Chi Kuo says it will feature some of the same tech found in the 5s, like a larger aperture, but outside of his predictions, we haven’t heard or seen anything about it.


There are still a number of unknowns here, like will the iPad 5 feature the M7 chip? It’s possible. Apple’s co-processor would help the tablet read the accelerometer without using too much power. And what about Touch ID? We’ve seen a few sketchy photos, but nothing concrete.

iPad mini 2


Again, the media has been referring to the second generation iPad mini as the ‘iPad mini 2,’ but Apple could really go a number of ways with this. ‘The new iPad mini’ seems like a mouthful, as does ‘the iPad mini with Retina display.’ The iPod approach could work though, ‘the iPad mini (2nd gen).’


Unlike the iPad 5, the iPad mini 2 isn’t expected to look much different on the outside than the current model. If anything, it’s been said it may be a little thicker, due to the Retina display needing a larger battery. But as far as the actual design, we think it’ll be very similar. And purported shell leaks concur.

One difference you will notice on the outside though, again assuming that the bevy of reports we’ve seen over the past 6 months are accurate, is the new crisp Retina display. It’s said to feature the same 2048 x 1536 resolution as its larger sibling, but because it’s more compact, it’ll have a much better 324 ppi.


Not much has been said about the iPad mini 2′s internals thus far, and again there’s been nothing in the way of logic board leaks, but Ming-Chi Kuo is calling for a variation of the A7 chip. Its size shouldn’t be a problem, considering Apple uses it in the 5s, and with a Retina display, the new mini could use the power.



Kuo is also calling for the mini 2 to get an iSight sensor bump, like the iPad 5, to 8 megapixels, with a larger aperture. Again, we have yet to see any proof of this—or anything else for that matter. Touch ID, despite these convincing photos that surfaced last month, is still a question mark, as is whether or not it will sport the M7.


We’ve seen a number of reports claiming that the new iPad mini is going to be hard to find on launch day, due to very constrained inventory. It seems Apple is having trouble mass-producing the Retina displays for the compact tablet, to a point where the companyallegedly considered delaying the launch until next year.

New Macs



We should see a few new Mac products on stage at this week’s event, including the redesigned Mac Pro and refreshed MacBook Pros. Apple is running out of time to make its ‘fall’ deadline with the Mac Pro, and the MacBook Pros are long overdue for their Haswell updates. We wouldn’t be surprised if non-Retina models weren’t mentioned.




With OS X Mavericks—this year’s update for Apple’s desktop OS—already in Golden Master and Apple asking developers to submit their updates for the new software, we imagine it will get a fair amount of stage time. The company will likely go over a few of its new features, as well as offer update pricing and availability details.

As for other software, Apple has a number of iOS apps that have yet to receive their iOS-7 makeovers. And since the company likes to pitch its iPad as a productivity tool, we imagine we’ll at least get updates for the iLife and iWork suites—redesigned icons for GarageBand and iPhoto have already been spotted.


Finally, remember that the tagline on the invites for the event reads ‘we still have a lot to cover,’ so there’s really no telling what else will show up. We wouldn’t be surprised to see a new version of Apple’s set-top box announced though, considering it’s been over 500 dayssince its last refresh and these recent Amazon ads.

Wrapping up

Although it may seem like just another iPad unveiling, consider these 3 things: 1. Apple forewent its usual iPad event in the spring of this year, making for a lengthy 12-month gap in major product releases. 2. There have been [comparatively] few iPad part leaks—we knew the iPhone 5s and 5c right down to the packaging.

And finally, 3. The event is being held at the Yerba Buena Center, which is a much larger venue than Apple’s on-campus auditorium it used for its iPhone 5s event. It holds a lot more people (more than double the amount of people according to John Gruber). Why did Apple choose the larger space? Good question.

We’ll be here all day Tuesday to cover the event live and bring you additional announcements and commentary. The keynote is scheduled to kickoff at 10am PDT / 1pm EDT. Until then, feel free to offer up your own predictions in the comments below!

Apple sends out invites for October 22 iPad event: ‘We still have a lot to cover’.


The Wall Street Journal-owned technology blog, AllThingsD, reported last week that Apple’s next media event will take place on October 22, that’s next Tuesday. Sure enough, the company just sent out invites for the October 22 event to select members of the press. The invitation-only press conference will be held at the Yerba Buena Center in San Francisco and will begin at 10am PDT / 1pm EDT, John Paczkowski of AllThingsD first reported and The Loop’s Jim Dalrymple subsequently confirmed.

The invite graphics features a close up of the Apple logo set against the white background and a bunch of colorful apple leaves. “We still have a lot to cover,” reads the tagline…

The choice of venue doesn’t surprise me: Steve Jobs picked Yerba Buena Center to introduce the world to the original iPad back in 2010.

With October 22 now official, we can speculate some more on the nature of the event.

We’re of course expecting the new iPads, namely the fifth-generation full-size iPad and a second-generation iPad mini with Retina display. The iPad 5 should be thinner and lighter due to the iPad mini-style design with narrower side bezels, feature Touch ID and run the Apple-designed A7X chip, basically an improved version of the iPhone 5s’s 64-bit A7 processor.


The iPad mini 2 may or may not receive a Retina display upgrade and it’s unclear whether it will gain Touch ID fingerprint scanning. Assuming Touch ID is a go for the iPad mini 2, the device should also feature the A7X chip as Apple’s 64-bit chip with its Secure Enclave protection is required for reliable and secure fingerprint scanning.

The AllThingsD author agrees:

The iPad 5 will run Apple’s new 64-bit A7 chip, source say. The second-generation iPad mini will be upgraded with a Retina display, and will also likely see the A7 incorporated into its innards.

Due to the bigger battery powering the Retina display, the iPad mini 2 could bulk up slightly. Both new iPads should also sport Apple’s eight-megapixel iSight camera on the back, new color finishes (White, Space Grey and Gold) and redesigned Smart Covers.

Of course, the company could surprise us with other product announcements such as OS X Mavericks, Haswell-driven MacBook Pros and iWork/iLife software updates.


“The new Mac Pro and OS X Mavericks will likely get some stage time, as well,” writes Paczkowski.

The MacBook Pros are likely to receive a huge boost in terms of battery performance due to Intel’s fourth-generation Core chips code-named Haswell. We’re also hoping for Thunderbolt 2 I/O and enhanced Intel graphics (discreet GPUs on the high-end model) to drive 4K external displays.

As for the next-gen Mac Pro, Apple had previewed the upcoming dream desktop at June’s WWDC so we have a good idea what to expect: the latest Intel Xeon processors, speedy PCIe flash storage, USB 3.0 and Thunderbolt 2 I/O, dual-workstation GPUs capable of driving up to three external displays running at 4K resolution each and much, much more.

Finally, Apple might refresh the Apple TV hardware at the event, one pundit hopes.

By the way, it’s interesting Apple had “a little more” to show us in October 2012 and a year later there’s “a lot more” to show. To me, that indicates product launches beyond just new iPads.

If the French blog MacG is to be trusted, new iPads will land on store shelves on October 30 or 31, new MacBook Pros on October 25 or 25 and the next-gen Mac Pro on November 15.