Psy’s ‘Gangnam Style’ finally broke YouTube!

Psy Gagnam Style

Long after becoming the first YouTube video to surpass 1 billion views, and months after becoming the first video to crack the 2 billion view barrier, Psy’s Gangnam Style has officially become the first video to break YouTube.

Well, YouTube’s hit counter, at least.

YouTube’s hit counter was programmed using a 32-bit integer, YouTube explained on Google+ this week, as the service never imagined a single video racking up more than the 2,147,483,647 views that the code maxes out at. Then Psy happened.

Gangnam Style 2 Billion views

The count stalled out when it hit that magic number, but fear not: YouTube’s code elves got to work and a fix already appears to be in place, as the video’s views currently stand at 2,152,512,194 (whew!) and counting. Google didn’t explain how it fixed the issue, but it did leave a small Easter Egg hidden in the 32-bit integer’s wake; hover your cursor over Gangnam Style’s counter and it’ll start freaking out, before finally settling on a negative number and linking to the Google+ post.

But the best part of the ordeal? You’ve got an excuse to watch Psy do that hypnotically hilarious dance yet again (and again… and again…).


Kony 2012 Part II: Sequel Released ! Watch it Here .

A month after Kony 2012, the documentary about the crimes of indicted Ugandan warlord Joseph Kony, took the Internet by storm, a sequel has arrived.

A sequel that’s more of a follow-up to capitalize on the success of the original, which drew more than 100 million views on YouTube, but a sequel just the same.

The non-profit Invisible Children released a new film, Kony 2012: Part II – Beyond Famous, today. You can watch the 20-minute expose in its entirety here:

Kony 2012 drew attention to the reign of terror by Joseph Kony’s Lord’s Resistance Army and examined strategies activists take to stop the guerilla leader.

Accused of kidnapping children and turning them into soldiers, among other war crimes, the Ugandan national has become persona non grata … everywhere.

Missing from the sequel is Jason Russell, the Invisible Children co-founder who directed the first installment and ended up arrested and hospitalized after an unbelievable meltdown earlier this month near his home in San Diego.

As he recovers, Invisible Children seeks to silence critics that the group practices “slacktivism,” i.e. oversimplifying issues and having the adverse effect of elevating Kony’s celebrity instead of tackling the complexities of the subject.

2-Year-Old girl Sings Adele Hit Someone Like You

Makena’s cover of “Someone Like You” has become a YouTube hit.

Who’s YouTube’s top star ? making $1 million a year !

Ray William Johnson (via YouTube)

It doesn’t take the media to make a media star any more.

The new economics of entertainment have enabled a foul-mouthed performer working on his own to carve out a very lucrative business. He doesn’t have the backing of a traditional media conglomerate. He’s a lone comic with a YouTube channel.

Ray William Johnson curses constantly, often gives his audience the finger and sometimes dresses up as a penguin, but he is attracting more than five million regular viewers to his twice weekly video commentaries, making him the biggest draw at Google Inc.’s online-video outlet.

Known as RayWJ, the 30-year-old has morphed into an idol of the teen set at home and abroad by ranting about others’ viral YouTube videos on subjects ranging from a hippopotamus defecating to people who staple the heads of co-workers.

These days, YouTube’s audience easily dwarfs the viewership for traditional TV networks, drawing more than 780 million unique visitors a month globally, according to comScore’s most recent data. That audience is fragmented among 30,000 channels and millions of videos, but a handful of personalities like Mr. Johnson are drawing significant audiences, according to traditional media benchmarks.

Mr. Johnson, who spikes his dark-brown hair two inches high, is the poster child for how some performers can harness the viral power of the Web to build a career, bypassing traditional media. The Oklahoma native earns an estimated annual income of around $1 million, say two people familiar with the situation, partly by participating in YouTube’s Partner Program, which gives him a cut of the ad revenue generated by his video commentaries. In addition, he sells merchandise like Ray William Johnson bobbleheads and mobile applications for the iPhone. His “Pimp Hand Strong” app, for example, sells for 99 cents on iTunes, where it’s described as “your chance to finally slap Ray.”

“I produce a few shows. I’m also sexually attracted to women who look like Abraham Lincoln,” Mr. Johnson’s @RayWJ Twitter bio informs his more than 800,000 followers. Recently, one of his 2:26 a.m. Facebook posts notched more than 42,000 likes. “LOL,” it read. “TRY THIS IT ACTUALLY WORKS! 🙂 1. Hold your breath for 20 minutes. 2. Die.”

Thirteen-year-old Bliss D’Andrea of South Adelaide, Australia, says she has never missed Mr. Johnson’s YouTube show. She especially enjoys it, she says, when Mr. Johnson says “Geezus!” or “Zing!” during his raunchy riffs. “He may be inappropriate at times, but that’s what makes it funny,” she says.

Ads from major marketers like McDonald’s Corp. pop up during the videos of YouTube partners, including Mr. Johnson. The ad revenue is then shared between YouTube and the partner. “McDonald’s wants to be where our customers are,” a spokeswoman says. “Video is important to us, and YouTube is one of the many engaging digital platforms in our marketing mix.”

Other YouTube stars leverage their YouTube followings to sell music, get on television or produce movies. Kevin Wu (kevjumba on YouTube) has more than 2.2 million regular viewers and 56 million total views. Last year he collaborated with YouTube star Ryan Higa, whose channel has five million regular viewers, to make the song “Nice Guys.” It eventually became one of the top 50 songs on iTunes alongside songs by Justin Bieber and Jay Z, Mr. Wu says with a laugh.

He was also a contestant on CBS’s “The Amazing Race” with his father, toured in Australia twice and is wrapping up a feature film that he plans to charge for, a strategy pioneered by comedian Louis C.K., an early YouTube star. People familiar with the matter estimate that Mr. Wu makes hundreds of thousands of dollars a year. Mr. Wu wouldn’t comment on his earnings, but his YouTube channel is the Houston native’s full-time job.

“If it really works, if it really goes,” he says of his clients, “it could end up being worth millions and millions and millions of dollars.”