Apple Watch: 18h Battery life, Siri Integration and priced from $349 to over $10,000!

Also on April 10, you’ll be able to try on and learn more about Apple Watch at Apple Retail Stores.

We’ve been waiting for months to hear how long the Apple Watch’s battery will last, and luckily the Cupertino-based company has appeased us during its “Spring Forward” media event on Monday. Apple says the Apple Watch will have an 18-hour battery life, or what Apple calls “all day battery life”.

Charging Apple Watch is a snap. Simply attach the magnetic charger to the back of the watch.

“During a typical day you can expect 18 hours. This works for most people I think,” Tim Cook, CEO of Apple, told attendees at the event.

The Apple Watch collection features stainless steel cases in two beautiful finishes — traditional and space black.

The magnetic charger will click to the back of the Watch to charge at the end of the day, Cook told attendees.

Apple Watch has all-day battery life across a range of activities.

We’ve always known that Apple Watch will have Siri integration, but some new developments were revealed at Today’s Apple Watch event. While on stage, Kevin Lynch demonstrated Hey Siri functionality, which allows you to invoke Siri by simply raising your wrist and using only your voice. 

See who’s calling without having to reach for your phone.

As you’re likely aware of, the iPhone features Hey Siri functionality as well, but on the iPhone, you must have you device plugged in to do so. Having Hey Siri available on your wrist makes it much easier to interact with Siri hands-free, and will usher in a a much more convenient way of communicating with the Siri voice assistant software.

Raise your wrist and say “Hey Siri” to do all kinds of things with Apple Watch.

Hey Siri on the iPhone is a big battery drainer, because it means that the device is actively listening for the “Hey Siri” command. On the Apple Watch, the device won’t listen unless you raise your wrist. This means that there will be a lot less battery drain while using Hey Siri on the Apple Watch.

The SPG app on Apple Watch lets you check into your hotel and unlock your room.

Apple has announced the Apple Watch Edition will be available in select retail stores, priced from $10,000.

Pre-orders begin April 10.

Digital Touch lets you send a sketch, a tap, or even your heartbeat to other people wearing Apple Watch.

Note:

ios 8 -2

On stage at Apple’s media event on Monday, Tim Cook announced that iOS 8.2 will launch to the public today. The software update, which has been in beta for several weeks now, will bring about the Apple Watch companion app that will allow your iPhone to talk to the upcoming wearable.

We saw a preview of the app back in January, when it was unearthed from a developer beta. It will allow users to customize a wide range of things on their Apple Watch including the Clock app with personalized monograms and alerts for notifications, people in your Contacts list, and more.

Additionally, the Companion app will offer up details on the device itself. Users will be able to view the storage capacity of their Apple Watch, the number of songs, photos and apps onboard, and other info like serial number and connection status. We’ll let you know as soon as iOS 8.2 hits today.

Apple unveils new Ultra-thin MacBook with Retina display, new Trackpad and Colors!

Introducing the new MacBook.

Apple’s “Spring Forward” event is underway at San Francisco’s Yerba Buena Center for the Performing Arts and CEO Tim Cook said that Apple has challenged itself to “reinvent the notebook” before he took the wraps off a brand new MacBook model which weighs just two pounds and is available in silver, space gray and “a stunning gold.”

MacBook isn’t just a new notebook. It’s the future of the notebook.

Featuring a twelve-inch screen with a Retina pixel resolution of 2304-by-1440 pixels, the display produces clearer images and consumes up to thirty percent less energy. The trackpad, now called, Force Touch trackpad, ditches away the mechanical design in favor of four sensors and Haptic Engine from the Apple Watch.

The new MacBook is 24% thinner than the 11-inch MacBook Air.

The trackpad has adjustable click feel and, more importantly, it can distinguish between a force click and a tap or standard click. They’ve developed new gestures that take advantage of force-clicking in OS X, enabling a range of pressures that the sensors can sense.

There's an LED under every key, so the entire keyboard has a uniform glow.

For instance, when watching a video, the deeper you press the faster the video plays.

What’s inside the notebook is the latest Unibody architecture and, most importantly, a 67 percent smaller logic board one third the size of the previous logic board, thanks to its fanless design.

Yes, no fans on the new MacBook, meaning it operates silently.

MacBook has a new, pressure-sensitive Force Touch trackpad.

It’s powered by Intel’s new 14-nanometer Intel Core M chip clocked at 1.3 GHz, but you can configure it with a faster chip in mind. Apple has created the notebook’s battery in sheets so it can occupy more space, allowing for a 35 more capacity in energy use, good enough for a 24-hour performance on this notebook.

“It’s the world’s most energy efficient notebook,” Apple said.

MacBook gets all-day battery life.

Apple’s SVP of Worldwide Marketing, Phil Schiller, took the stage to talk more about the notebook, which “looks absolutely gorgeous from every angle”.

Weighing just two pounds, it’s the “thinnest notebook we’ve ever made.”

At its thickest point it’s just 13.1mm thin versus 18.3mm for the 11-inch MacBook Air, a 24 percent thinner appearance.

“That is a huge difference,” said Schiller.

USB-C gives you five ports in one.

As rumored before, the machine has a new USB Type-C connector that’s fully reversible and now replaces MagSafe, Thunderbolt and USB.

Incorporating a new Butterfly keyboard technology, the keyboard on the new MacBook is four times more stable than the standard mechanism, even if you strike the keys on their side.

Each key now has its own LED backlighting allowing for a more precise illumination. Connectivity wise, the new MacBook has 802.11ac Wi-Fi and Bluetooth 4.0.

The most advanced Mac notebook ever starts at $1299.

The computer is shipping on April 10 priced at $1,299 for the baseline model, with a $1,599 model available with twice the storage and faster internals.

The new MacBook will be shipping April 10.

By the way, Mac growth has been outpacing the rest of the industry for ten years straight.

Source

Apple iPad Pro to come with USB, Keyboard & Mouse Support?

More details about the oft-rumored 12.9 inch iPad Pro are beginning to surface, and they include things like USB 3.0, mouse and keyboard connectivity, and faster charging technology, according to a report by the Wall Street Journal late Wednesday evening. This report, along with an earlier one from Bloomberg, attempts to add definition to the mysterious project.

According to both reports, the iPad Pro’s production start date has been pushed back beyond what Apple had initially hoped. The Bloomberg report states that Apple is looking towards September for the start of production, while the Journal more vaguely states that production will ramp up in second half of this year.

Although the speculation of delayed production dates are an echo to Wednesday’s earlier rumors, new details about what the iPad Pro may feature, and who it will be geared towards, certainly stir the pot. According the the Wall Street Journal’s sources, people familiar with the iPad Pro’s design state that Apple is working on the following:

  • USB 3.0 connectivity for faster transfer speeds and greater peripheral access
  • “Ports” for a mouse and keyboard
  • Faster charging technology

While the USB ports may be a possibility, the idea of including ports for a mouse/keyboard combination strikes me as a bit odd. Perhaps the source meant a port for a dock that includes a keyboard/trackpad combination, or something of the like. Sort of like what we see Microsoft doing with its Surface line.

iPad-Pro-mockup-video-image-001-1024x826

The idea of USB connectivity makes sense for enterprise customers, something the report states that this product is being geared towards, and for power users. For example, one could theoretically connect fast external hard drives, audio interfaces, and other unique peripherals that require USB.

Faster charging would be a welcomed addition, as when compared to the iPhone, the iPad is significantly slower when it comes to charging it from 0 to 100%. A device with the Pro’s rumored 12.9 inch form-factor would be more voluminous from a battery perspective, and thus would take even longer to charge than the iPad hardware we have today.

Of course, the report was subjected to the following statement:

Apple, which works with suppliers to test new technology and designs all the time, could opt not to proceed with some of the features when it starts mass producing the device later.

This means that only one, two, or perhaps none of the rumors may actually materialize on the schematics that hit production lines when manufacturing begins. But, if these rumors are true, then the iPad Pro would be the first iOS device to sport a USB port. It would also be the first iOS device to support a mouse.

Source

Apple’s record-smashing Q1 2015 earnings: 74.5M iPhones, 21.4M iPads, $74.6B revenue!

Apple announced a record-breaking 74.5 million iPhone units sold during the first quarter of the fiscal 2015 that ended on December 27. Thanks to strong sales in China, the Cupertino giant posted a record-shattering quarterly revenue and net profit of $74.6 billion and $18 billion respectively.

The financial results amount to a net profit of $3.06 per share. The numbers show a staggering 30% increase over the same quarter last year. The latter ended with $57.6 billion of revenue and net profit of $13.1 billion ($2.07 per share).

At 21.4 million, Apple iPad sales came in slightly lower than expected (21.5 million). The company moved 26 million slates for the same period a year ago.

The iPhone sales were not the only reason for the record performance. Apple posted “all-time record revenue” from Mac (5.2 million sold) and App Store transactions. The company didn’t mention iPod sales this time around.

Going forward, Apple expects between $52 billion and $55 billion of revenue during next quarter. The company’s board of directors declared a cash dividend of $.47 per share for the quarter it just reported.

Apple Watch will begin shipping in April

Apple will begin shipping its smartwatch in April. Tim Cook, the Cupertino giant’s CEO, confirmed the news during today’s quarterly earnings call.

As it turns out, Apple Watch will ship later than expected. Recent reports suggested that the wearable device will ship in March. No specific date for the launch of the smartwatch is set just yet.

A slightly underwhelming battery performance might be the underlying reason for the delayed shipping of the Apple Watch. The device was initially supposed to become available in “early 2015.”