Apple releases peppy new ‘Alive’ and ‘Together’ TV ad spots for iPad and iPad mini

Apple has released two energetic new commercials for the iPad showing off a few of the 300,000+ apps designed for its tablet lineup.

The first spot, “Alive”, runs through the adjectives “loud”, “deep” and “alive” to highlight interactive apps like GarageBand, TED and iMovie.

The second ad, “Together”, features the adjectives “wild”, “bright” and “together”.

The campaign works to make the point that the iPad is useful for creative and engaging activities, rather than just passive consumption of content. While the original iPad faced early criticism that it was better suited for consumers than creators, the breadth of apps in the App Store, including Apple’s own titles, like iMovie and GarageBand, have served to dispel the myth.

Apple announced in January that it had sold 22.9 million iPads last quarter. Its dominance in the tablet arena has diminished some, however, as competitors have caught up with their own offerings. Industry estimates for the fourth quarter of 2012 suggest that the company has held onto over 40 percent market share.

Advertisements

One thought on “Apple releases peppy new ‘Alive’ and ‘Together’ TV ad spots for iPad and iPad mini

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s