Nokia spent a lot of time releasing teaser videos for the Lumia 928 and then without much fanfare announced the phone itself (even the Asha 501 got its own event). Anyway, the ad campaign continues with the first TV ad.
The ad focuses heavily on the camera features of the Verizon-bound flagship. The Nokia Lumia 928 is the first phone in a long while to pack a xenon flash.
It also has Optical Image Stabilization, Carl Zeiss lens and a laundry list of Lumia-exclusive features. There are also three HAAC microphones to record high-quality sound even in very loud environments.
As if it’s any surprise, South Korea-based Samsung has (again) resorted to its proven marketing tactics of trashing Apple’s iPhone in television advertising. A newly released commercial portrays the six-year-old smartphone as an outdated device, even by your parents’ standards.
Samsung obviously thinks the anti-Apple theme hasn’t run its course yet (one marketing whiz agrees). I’ll let you be the judge of that: check out the video after the break and meet us in comments…
The commercial is aptly titled ‘Grad Pool Party’ and depicts a grad who hosts a party. The video takes us through a few headline Galaxy S4 features like Air View and S Beam.
Confused oldsters then attempt to replicate Galaxy features on their iPhone to no avail.
“So some smartphones are smarter than other smartphone?”, muses the graybeard.
“Exactly,” responds a young, chic girl.
The rusty father comes to the realization how retrograde he must be.
“Well, what are we doing with these phones?”, he quips, holding up his iPhone.
The message rings home: the S4 is for young, hip people and the iPhone is for the less cool people like your parents.
Love the ad’s treading the fine line between being rude and elitist.
In the meantime, the latest comScore report shows the iPhone and iOS both gaining over Samsung and Google so perhaps good ol’ Sammy felt compelled to reaffirm in what ways the Galaxy out-innovates the iPhone.
Can’t wait for WSJ’s spin to Apple owning 40 percent of the U.S. market for smartphones…
Anyhow, did the ad strike you as funny?
Or maybe the scenes with stodgy old parents who carry iPhones came across as preposterous?
These ads may be working, but the greater question is how Samsung’s marketing folk still advertise Galaxies against iPhones? Some think that it’s a lack of confidence in your own flagship product. And by doing so, Samsung in turn inevitably paints Apple’s top-selling device as the phone to beat!
Nokia and Microsoft have been targeting Android and iOS in their ads and campaigns, urging users toswitch to Lumia while Microsoft is planning on releasing an Android app demonstrating the variety of WP’s apps.
Well the latest ad coming from Redmond is dubbed Don’t fight and sarcastically portrays Samsung and Apple’s fans as bickering fanboys, who just love to promote their favorite brands and bash their opponents.
The venue is a wedding at which the guests represent a perfect half and half – iPhone users on one side and Galaxies on the other side of the aisle.
But let’s not spoil the viewing experience – check the ad out for yourselves.
As this commercial amusingly asserts, there isn’t an app for everything after all. Apple’s tablet can replace paper most of the time and assist us in almost every way but one, revealed at the very end. Meet us in comments…
Was that funny or what?
This actually reminds me of a story how Steve Jobs dismissed one of the very early iPad prototypes as only being good for surfing on the loo.
Speaking to The New York Times, one of the engineers working on the project at the time revealed how one of the very first tablet prototypes Apple began developing in the mid-2000s actually had a seven-inch screen.
However, Apple’s late co-founder hated it for being too small and having poor battery life, wondering aloud what it was good for “besides surfing the web in the bathroom,” this person said.
BTW, even though the video is titled ‘iPad vs. Paper’, I’m not certain that’s Apple’s device.
We don’t get to see the Apple logo so it might be mistaken for some no-name generic device.
Just in time for The Oscars, Apple on Sunday aired a new television commercial for the iPad during the Academy Awards broadcast. Conveniently titled “Hollywood”, the app via a “lights”, “camera” and “action” sequence takes us through a series of programs for filmmakers, as well as various movie and video editing applications from the App Store. And in line with the previous two ads, called “Alive” and “Together”, this one also has some interesting subliminal messages…
Some of the apps featured in the commercial include Apple’s own iMovie, Bad Robot Interactive’s awesome movie effects program Action Movie FX, but also Apple Maps and iTunes Store apps and clips from Hollywood action movies.
Elie Chahine 